OMD Sets Up Search Marketing, Analytics Hubs in China
Analytics

OMD Sets Up Search Marketing, Analytics Hubs in China

15y Adaline Lau

OMD Sets Up Search Marketing, Analytics Hubs in Ch...

Plus, a case study looking at the agency's work with Intel on a mobile campaign targeting the 24 to 32 year-old demographic. Read More...

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Android Is Dominant U.S. Smartphone OS, Apple Top Manufacturer
Data insights

Android Is Dominant U.S. Smartphone OS, Apple Top Manufacturer

15y Jack Marshall

Android Is Dominant U.S. Smartphone OS, Apple Top ...

Over a third of devices are now powered by Google's software. Read More...

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How Your Website Loses 7% of Potential Conversions
Analytics

How Your Website Loses 7% of Potential Conversions

15y Bryan Eisenberg

How Your Website Loses 7% of Potential Conversions

Google +1, Facebook Like, and other plug-ins increase a website's load time. What's a marketer to do? Read More...

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DOJ Asks Google for More Information on AdMeld Buy
Data insights

DOJ Asks Google for More Information on AdMeld Buy

15y Kate Kaye

DOJ Asks Google for More Information on AdMeld Buy

Google said it isn't surprised by the request. Read More...

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Acxiom Names Scott Howe CEO
Analytics

Acxiom Names Scott Howe CEO

15y Anna Maria Virzi

Acxiom Names Scott Howe CEO

Former Microsoft/aQuantive exec heads to company with troubled international operations. Read More...

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Tealium iQ Aims to Put Marketers in Control of Page Tags
Actionable Analysis

Tealium iQ Aims to Put Marketers in Control of Page Tags

15y Susan Kuchinskas

Tealium iQ Aims to Put Marketers in Control of Pag...

Product helps marketers consolidate sprawling tags and wrest control from overworked IT departments. Read More...

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The Evolving World of Audience Targeting
Data insights

The Evolving World of Audience Targeting

15y Rob Graham

The Evolving World of Audience Targeting

New ways to reach the right person with the right message at the right time for the right price. Read More...

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Top 25 U.S. Online Properties, June 2011
Audience

Top 25 U.S. Online Properties, June 2011

15y Jack Marshall

Top 25 U.S. Online Properties, June 2011

A look at the top 25 online properties in the U.S. during June. Read More...

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Twitter Hires Signal Overseas Consumer Strategy
Data insights

Twitter Hires Signal Overseas Consumer Strategy

15y Kate Kaye

Twitter Hires Signal Overseas Consumer Strategy

Moxie Interactive CEO Joel Lunenfeld is Twitter's new director of global brand strategy. Read More...

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Google+ Has Mark Zuckerberg's Attention, Shouldn't It Have Yours?
Actionable Analysis

Google+ Has Mark Zuckerberg's Attention, Shouldn't It Have Yours?

15y Heidi Cohen

Google+ Has Mark Zuckerberg's Attention, Shouldn't...

Seven ways for marketers to start using Google+. Read More...

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Google+ Speeds Timeframe for Business Profiles
Data insights

Google+ Speeds Timeframe for Business Profiles

15y Zachary Rodgers

Google+ Speeds Timeframe for Business Profiles

"Humbled" by brand interest, Google+ apologizes for inconsistent enforcement. Read More...

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Schools of Influence: Which One Is Right For You?
Analytics

Schools of Influence: Which One Is Right For You?

15y Brandon Cheung

Schools of Influence: Which One Is Right For You?

Tools like Klout or PeerIndex offers a new way of tapping into social influence but are they right for you? Consider these factors first. Read More...

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Lawmakers Question Groupon on Privacy
Data insights

Lawmakers Question Groupon on Privacy

15y Kate Kaye

Lawmakers Question Groupon on Privacy

Congressmen sent Groupon a letter asking about firm's privacy policy changes. Read More...

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SEO Analytics for Chinese Online Marketers
Analytics

SEO Analytics for Chinese Online Marketers

15y Gordon Choi

SEO Analytics for Chinese Online Marketers

A guide to tracking performance and monitoring competitive intelligence for search campaigns in China. Read More...

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U.S. Online Video Views Reach Record High in June
Data insights

U.S. Online Video Views Reach Record High in June

15y Jack Marshall

U.S. Online Video Views Reach Record High in June

Users' hunger for video content continues to grow. Read More...

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5 Traits of the Analytically Empowered Organization
Analytics

5 Traits of the Analytically Empowered Organization

15y Neil Mason

5 Traits of the Analytically Empowered Organizatio...

Does your organization possess any of these characteristics? Read More...

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Smartphone Web Ads Still a Priority for Mobile Marketers
Data insights

Smartphone Web Ads Still a Priority for Mobile Marketers

15y Jack Marshall

Smartphone Web Ads Still a Priority for Mobile Mar...

Ad buyers are less concerned with rich media ads and tablet devices. Read More...

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Conversion Emergency? Triage Your Testing Efforts
Acquisition

Conversion Emergency? Triage Your Testing Efforts

15y Tim Ash

Conversion Emergency? Triage Your Testing Efforts

Website conversion emergencies tend to fall into these four categories. Read More...

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Microsoft's Search Share Creeps Up in June
Data insights

Microsoft's Search Share Creeps Up in June

15y Jack Marshall

Microsoft's Search Share Creeps Up in June

Market leader Google's share remains unchanged. Read More...

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IBM Rolls Out Analytics, Marketing Tool
Actionable Analysis

IBM Rolls Out Analytics, Marketing Tool

15y Anna Maria Virzi

IBM Rolls Out Analytics, Marketing Tool

A company known for selling software to CIOs and CEOs now aims for CMOs. Read More...

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Google+: Facebook Knockoff or Something Else?
Analytics

Google+: Facebook Knockoff or Something Else?

15y Bryan Eisenberg

Google+: Facebook Knockoff or Something Else?

Factors that are contributing to Google+'s early success. Read More...

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Are You In Love or Just Doing a Trade?
Analytics

Are You In Love or Just Doing a Trade?

15y Pushkar Sane

Are You In Love or Just Doing a Trade?

Brand managers should stop calculating ROI for social. Read More...

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Changing Shape: How Device Selection May Indicate User Intent
Data insights

Changing Shape: How Device Selection May Indicate User Intent

15y Andrea Fishman

Changing Shape: How Device Selection May Indicate ...

As non-PC devices become standard tools for web browsing, organizations must better predict the intent of users and optimize the experience accordingl...

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Facebook CPCs Rose 22 Percent in Q2
Ad Industry Metrics

Facebook CPCs Rose 22 Percent in Q2

15y Jack Marshall

Facebook CPCs Rose 22 Percent in Q2

Ad prices on the social network continue to rise. Read More...

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Do You Know What Your Social Media Marketing Really Costs?
Actionable Analysis

Do You Know What Your Social Media Marketing Really Costs?

15y Heidi Cohen

Do You Know What Your Social Media Marketing Reall...

Five major social business expenses, plus a detailed break out of hidden and not-so-hidden costs. Read More...

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Digital to Attract 17 Percent of Global Ad Spend in 2011
Ad Industry Metrics

Digital to Attract 17 Percent of Global Ad Spend in 2011

15y Jack Marshall

Digital to Attract 17 Percent of Global Ad Spend i...

Global digital ad investment will reach $100 billion by 2012, GroupM predicts. Read More...

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Amazon.com Explores Luxury, Goes Back to Basics
Analytics

Amazon.com Explores Luxury, Goes Back to Basics

15y Jack Aaronson

Amazon.com Explores Luxury, Goes Back to Basics

Amazon has a winning formula with its new limited sale venture - a site that has an "invite only" quality to it, but everyone who uses Amazon is invit...

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