September on the Web
Audience

September on the Web

21y Enid Burns

September on the Web

Relief sites servicing hurricanes Katrina and Rita victims gained attention in September; TV networks also received traffic as the fall season began. ...

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What Have You Done for Your Customers Lately?
Analytics

What Have You Done for Your Customers Lately?

21y Bryan Eisenberg

What Have You Done for Your Customers Lately?

Four ways to maximize post-transaction customer retention opportunities. Read More...

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Belgian Internet Users: Broadband or Offline
Audience

Belgian Internet Users: Broadband or Offline

21y Enid Burns

Belgian Internet Users: Broadband or Offline

Belgium's online population predominantly uses broadband, but most Belgians don't even own a computer. Read More...

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Most Americans Have PCs and Web Access
Audience

Most Americans Have PCs and Web Access

21y Rebecca Lieb

Most Americans Have PCs and Web Access

The majority of American are wired, but digital divide persists along racial and income demographics, U.S. Census data show. Read More...

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Supercharge Your Word-of-Mouth Marketing
Actionable Analysis

Supercharge Your Word-of-Mouth Marketing

21y Heidi Cohen

Supercharge Your Word-of-Mouth Marketing

Sweepstakes and contests are proven methods of generating word of mouth. How to maximize results and analyze them afterwards. Read More...

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Deliverability Slips At ISP Level
Data insights

Deliverability Slips At ISP Level

21y Enid Burns

Deliverability Slips At ISP Level

Gross e-mail deliverability rates fell three percent in the past quarter; while false positive filtering rates improved for most ISPs. Read More...

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Behavioral Targeting: Beyond Online
Data insights

Behavioral Targeting: Beyond Online

21y Andy Chen

Behavioral Targeting: Beyond Online

Address the deeper implications -- and the bigger picture -- of behavioral targeting. Read More...

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Get the Ball Rolling With Analytics
Analytics

Get the Ball Rolling With Analytics

21y Jason Burby

Get the Ball Rolling With Analytics

How to get your company to really look at Web analytics data -- and to use it. Read More...

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Behavioral: Fewer Clicks, Higher Conversions
Ad Industry Metrics

Behavioral: Fewer Clicks, Higher Conversions

21y Enid Burns

Behavioral: Fewer Clicks, Higher Conversions

Behaviorally targeted ads get fewer clicks, but more conversions, in three sectors. Read More...

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Holiday Online Shoppers Expected
Audience

Holiday Online Shoppers Expected

21y Enid Burns

Holiday Online Shoppers Expected

Gift cards deemed the way to go by many holiday shoppers. Read More...

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E-Mail Arrives Broken
Ad Industry Metrics

E-Mail Arrives Broken

21y Enid Burns

E-Mail Arrives Broken

E-mail clients and spam filters block graphics from unknown senders -- and cause many marketing campaigns to fail. Read More...

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Build Anticipation... Responsibly
Analytics

Build Anticipation... Responsibly

21y Jack Aaronson

Build Anticipation... Responsibly

When to build anticipation, and when not to. Read More

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Aligning Your Web Agency
Actionable Analysis

Aligning Your Web Agency

21y Shane Atchison

Aligning Your Web Agency

Four tips for using analytics-based incentives at every level of a Web engagement. Read More...

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Retailers Scare Up Traffic and Halloween Sales
Audience

Retailers Scare Up Traffic and Halloween Sales

21y Enid Burns

Retailers Scare Up Traffic and Halloween Sales

Halloween revs costume searches. Read More

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Search Goes Behavioral
Data insights

Search Goes Behavioral

21y David Rittenhouse

Search Goes Behavioral

Google filed for a behavioral targeting patent. That's worth your attention. Read More...

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Customer Journey Framework
Analytics

Customer Journey Framework

21y Neil Mason

Customer Journey Framework

Who's visiting your site, how they use it, and whether they're successful. Read More...

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Corporate Blog Adoption, Stronger in Small Business
Ad Industry Metrics

Corporate Blog Adoption, Stronger in Small Business

21y Enid Burns

Corporate Blog Adoption, Stronger in Small Busines...

Small businesses adopt blogs as a channel of internal and external communications. Read More...

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The Deadly Duo: Spam and Viruses, September 2005
Data insights

The Deadly Duo: Spam and Viruses, September 2005

21y Enid Burns

The Deadly Duo: Spam and Viruses, September 2005

Banks counter phishing with proactive approach while financial spam continues to rise. Read More...

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Does Your Web Site Stink?
Analytics

Does Your Web Site Stink?

21y Bryan Eisenberg

Does Your Web Site Stink?

Does your site preserve the scent trails visitors follow? Read More

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Five Easy Year-End Promotions to Help Hit Budget Targets
Actionable Analysis

Five Easy Year-End Promotions to Help Hit Budget Targets

21y Heidi Cohen

Five Easy Year-End Promotions to Help Hit Budget T...

Gotta make those year-end numbers! How to get creative with limited lead time and a minimal budget. Read More...

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Unused Potential in Online Classified Ads
Ad Industry Metrics

Unused Potential in Online Classified Ads

21y Enid Burns

Unused Potential in Online Classified Ads

Newspaper classified ads could do better by offering features that offer interactivity and rich media for users, a University of Missouri study finds....

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Web Site Success Doesn't Mean Web Site Optimization
Ad Industry Metrics

Web Site Success Doesn't Mean Web Site Optimization

21y Enid Burns

Web Site Success Doesn't Mean Web Site Optimizatio...

UPDATE Top sales and traffic e-tail sites still have room for engine optimization improvement. Read More...

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Quest for Targeting: Behavior vs. Intent
Data insights

Quest for Targeting: Behavior vs. Intent

21y Andy Chen

Quest for Targeting: Behavior vs. Intent

Is intent more important than behavior? Read More

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Combining Web Analytics and Qualitative Insight
Analytics

Combining Web Analytics and Qualitative Insight

21y Jason Burby

Combining Web Analytics and Qualitative Insight

The why of analytics is as important as the' what. Read More...

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More Use RSS Than Have Heard Of It
Audience

More Use RSS Than Have Heard Of It

21y Enid Burns

More Use RSS Than Have Heard Of It

Users access RSS without knowing it. Read More

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African American Online Population Is Growing
Audience

African American Online Population Is Growing

21y Enid Burns

African American Online Population Is Growing

The African American community is active online as the demographic joins the wired population. Read More...

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Brand-Centric vs. User-Centric Navigation
Analytics

Brand-Centric vs. User-Centric Navigation

21y Jack Aaronson

Brand-Centric vs. User-Centric Navigation

Shoppers don't know -- or care -- how your company is organized internally. Read More...

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