American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...
View articleAPAC-based chief marketing officers meeting for an exclusive breakfast at ClickZ Live Hong Kong, have outlined some of the key challenges inhibiting t...
View articleEvery marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt your eyes and y...
View articleI have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer w...
View articleLast week, Google announced that Accelerated Mobile Pages (AMP) are making their way into the organic mobile SERPs. While AMP is not a ranking signal...
View articleAs I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how yo...
View articleIn the 'future' will your job be secure? For those in the insurance, healthcare, legal and a range of other sectors, it probably isn't, says Edelman D...
View articleYou know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most p...
View articleEmail deliverability is a critical part of email marketing strategy, but email marketers have seen deliverability rates decline according to a new rep...
View articleElection 2016 features a presidential candidate like no other. Donald Trump, the Republican nominee, has more than 30 million followers across all of ...
View articleWe’ve written a lot about Snapchat, but here is a back-to-basic's guide for setting up an account and how to use it. And an overview of why and how ma...
View articleAs more and more users turn to ad blockers, is there a way publishers can convince them to turn them off? The Interactive Advertising Bureau (IAB) has...
View articleThe digital advertising landscape is shifting rapidly. Challenges ranging from fraud to online ad-blocking have thrown established ad practices into d...
View articleComputer scientists are continually looking to make applications smarter: not just doing things better, but doing new things. But how do you make an a...
View articleI passionately love communication in every single form that there is. For me there should never be a distinction between ‘what has gone before’ and ‘w...
View articleDo you work in digital marketing and do you love it? Are you new to the industry and feeling overwhelmed by it? Either way, all this constant change m...
View articleIf the internet killed the phone call, the smartphone has revived it. While more and more business is conducted without human interaction, there are s...
View articleIn addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...
View articleLast week ClickZ Intelligence held its webinar on The What, Why and How of Digital Transformation in association with Marketo. If you missed it, it’s ...
View articleContent marketing includes so many tasks and processes that it can be very overwhelming. You need a solid toolset to keep it well organized. Productiv...
View articleHow can digital banking teams offer mobile banking services that exceed customer needs and expectations? This was a key theme addressed by researchers...
View articleNews consumption has changed over the years as more people turn to social media to be updated for the latest news. How does this trend affect the onli...
View articleCompetition is rife for mobile app developers, and many spend significant sums of money driving installs of their apps. The world’s largest soci...
View articleThe best sellers on Amazon aren’t always the brands you would expect. While the market-leading brands are becoming more effective on the site, i...
View articleWe’ve had the hardware and software revolution thanks to major investment across Out of Home’s digital media estate. Now it’s time for the creative re...
View articleCan 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...
View articleWith a little help from some algorithms and machine learning, marketers may soon be able to tap into the power of Hadoop, a programming framework that...
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