What are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines ove...
View articleMen and women have many differences. Putting appendages to one side, how do the sexes differ on mobile in terms of browsing consumption, behaviour and...
View articleU.K-based company Relative Insight analyzes language and turns it into a data file. Originally developed to help law enforcement to catch cyber crimin...
View articleSurveying 5,100 respondents across 25 countries, BuzzCity's latest report puts a spotlight on mobile users, and has some really interesting results. R...
View articleDistinguishing between paid, earned and owned media has never been more important, as understanding all three media types is crucial for an effective ...
View articleResearch from Adobe also noted an 85% jump in the number of unique visitors watching online TV over the past six months. Read More...
View articleAt some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified...
View articleThe future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions ...
View articleThere is a widely acknowledged shortage of digital skills in the UK at the moment. Here, Arch Apprenticeships' Ben Rowland explores the quiet talent r...
View articleIt’s official. The mobile brand responsible for deflowering a mobile generation is no more. Read More...
View articleIn the world of online, size really rules the kingdom. Every piece of content should perfectly suit its environment, too many characters and it will b...
View articleHistory has been shown to repeat itself, so openness and flexibility may very well define the best marketing solutions of the future. Read More...
View articleThere have been privacy concerns surrounding photo analysis company Ditto Labs, but Ditto's CMO says that Ditto provides essential data insights for m...
View articleAn interesting point about Tumblr’s user base is that the demographics are almost evenly split between male and female users. Read More...
View articleFor many marketers, just getting 100,000 visitors to a website seems impossible, but with the right process and strategy in place, the challenge becom...
View articleIn order to form an effective content strategy, marketers need to utilize a combination of data and insights. Here are tips for how to make the two wo...
View articleThe fourth installment of this five-part series on start-up marketing looks at how marketers can focus on getting noticed for their content and as a r...
View articleFans of Lynda Bellingham, who passed away yesterday, have taken to Facebook to demand the return of her much adored Oxo ads over the Christmas period ...
View articleThe latest figures from Kenshoo show that global year-on-year paid search and Facebook social ad budgets increased 19% and 81% respectively with reven...
View articleA new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events. Read More...
View articleThe advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact...
View articleCreating visualizations of the data you collect can be helpful, but you need to create a framework for goal measurement first. Read More...
View articleIt's the beginning of the day, so to ease you in, here's a little taster: Every 37 minutes, we upload enough Instagram photographs to reach the Empire...
View articleHowever, the tech-tycoon has still recorded a hefty $2.8bn profit, albeit 5% less than this time last year. Read More...
View articleWhat are the stories you need to know about from the world of digital marketing this week? Check out our round-up of the hottest .rising headlines ove...
View articleThere can be a huge discrepancy between what companies think they are promising and what customers actually receive. How can you fix this for your bra...
View articleData analysis is becoming decentralized in many organizations, making them more intelligently nimble, and new tools are making analysis possible for n...
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