Pulse Survey September insights, top martech, how email marketing is smashing sales out of the park, and how brands can use the right content and tech...
View articleBrad Prenger, VP of Partnerships for Tag Inspector, talks about how their proprietary tag auditing, governance, and monitoring platform helps marketer...
View articleClickZ met with its advisory board for its quarterly discussion looking at the trends, pain points, and predictions in marketing technology. Read More...
View articleReal-time decisioning provider Pega is hosting a virtual summit that addresses the importance of customer engagement in our rapidly changing, digital ...
View articleBrands miss out on quality diverse advertising opportunities with overly risk-averse content blocking strategies. Read More...
View articleNatterbox’s Tim Beeson shows that if businesses want to properly prepare for whatever the future might bring – they require a business transformation ...
View articleAfter COVID-19, marketers have discovered that first-party data isn’t enough to accurately reach their customers as habits have changed dramatically. ...
View articleConsumer privacy is imperative and Jornaya’s Chief Marketing Officer Rich Smith details what marketers can do to become more TCPA compliant. Read More...
View articleCustomer Data Platform provider BlueConic’s new eBook — What is A CDP? And What Isn’t a CDP? — is aimed at helping marketers understand the role of a ...
View articleCompanies complain of their customer churn rate steadily increasing over time, which led to a serious reduction in customer retention. In our latest T...
View articleTracking digital behaviors, defining segments post-acquisition, engaging around your offering, and promoting advocacy all help leverage lifecycle mark...
View articleThe Trade Desk’s SVP of EMEA, Philippa Snare discusses the benefits of ethical ad buying and the changing trends in media consumption due to COVID-19 ...
View articleRoss Shanken, Founder & CEO of Jornaya, examines current and future data privacy regulations. Read More...
View articleThe current Amazon search-scape shows consumers turning back to normal non-corona keywords. A granular view of how ecommerce retailers can target each...
View articleWith their populations growing, multicultural consumers present a major opportunity for auto marketers to increase sales and brand loyalty—but only if...
View articleBased on her experience, our Advisory Board member Colleen Scollans developed a 12-step process for implementing martech (12Ps of Marketing Technology...
View articleFootprint Digital, a UK-based digital marketing agency, created a comprehensive ebook to help brands, marketers, and agencies conduct effective digita...
View articleDianomi’s CEO & Co-Founder, Rupert Hodson discuss how marketers need to rethink success metrics and KPIs in the post-third-party cookie landscape. Rea...
View articleCeros surveyed more than 1,000 marketing and design professionals for their report on the state of immersive content. We take a deep dive. Read More...
View articleMerkle's Rives Martin details their new findings highlighting the importance of brand authenticity and reputation, product quality, and price. Read Mo...
View articleWalmart will be closed on Thanksgiving 2020, Android devices to surpass one billion hours on shopping apps, real-time marketing insights to help ecomm...
View articleAs the 2020 holiday shopping season approaches, we’ve gathered some trends from the first half the year to help retailers align themselves with shoppe...
View articleFive imperatives for navigating the future of data Read More...
View articleAlex Yoder, EVP of Analytics at Merkle, details why the death of third-party cookies will actually be a good thing for marketers. Read More...
View articleABM, a growth strategy that emphasizes targeting high-quality accounts, need not be complex. Here are four steps to help you adopt this approach. Read...
View articleFresh statistics on customer loyalty and ecommerce to help you formulate a winning ecommerce playbook, activate more purchases, and bump up sales. Rea...
View articleSEMrush’s Head of Global Marketing Olga Andrienko unveils the current digital marketing landscape to equip ecommerce businesses with data and insights...
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