We've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean r...
View articleNot only are digital marketers grappling with new social media sites popping up daily, they also face new challenges to integrate mobile apps, messagi...
View articleA new report from the data experts at Searchmetrics has revealed that online fashion retailer ASOS has beaten off tough competition from rivals such a...
View articleAward winning US drama Mad Men may have painted a picture of the all-knowing advertising agency in decades past – once upon a time wowing their client...
View articleAs digital marketing becomes increasingly essential to the survival of retail companies around the world, high-end brands such as Burberry and Jaguar ...
View articleBoston Consulting Group (BCG) shares the results of their new Brand Advocacy Index report to measure the impact of word-of-mouth recommendations on br...
View articleA November survey by BrandAds reveals that 60 percent of advertisers lack tools and timely data to measure digital video campaigns. Read More...
View articleThe data coming in to your Google Analytics account provides valuable information related to how the different keywords you target are performing. Wit...
View articleCheck out this fantastic infographic from one of the groups of students currently undertaking Google's Squared Online course, which explains the chang...
View articleAn incredible amount has changed in the social media sphere over the last five years; check out this infographic from the guys at HootSuite for a clos...
View articleKenshoo found that when a person was exposed to a brand's Facebook ads and paid search ads together, there was a 30 percent more return on ad spend th...
View articleNielsen has bought Harris Interactive for $116.6 million, further advancing its social and digital insights for CPG and media clients. Read More...
View articleThough able to grow up among some of the most exciting technological advances in recent times, modern children in nurseries are reportedly struggling ...
View articleNew research conducted by data insight experts IMGROUP has revealed interesting details about the state of the top ten retailers and their use of soci...
View articleUS retailers are expected to increase digital advertising budgets by around 15.7% to a massive $9.5 billion by the end of the year. Read More...
View articleMore and more brands grasp the importance of integrated digital marketing strategies today,yet struggle with complicated technology, decentralized dat...
View articleIf new ad formats impede a user's experience within a social network without adding value, your brand should have buffers in place to soften any backl...
View articleColumnist Adam Singer from Google shares three areas to think about programatically, to let machines do the work so you can focus on the creative work...
View articleAccording to a report by Affiliate Window, one in six clicks now come through a mobile handset. Moreover, retailers such as Now TV, The Brilliant Gift...
View articleBurberry has been a trailblazer when it comes to using digital marketing in recent years. Its latest ‘Burberry Kisses’ campaign and its tweetable back...
View articleThe human brain hasn't changed for more than 100,000 years, yet its exposure to information is growing at an unprecedented rate. How can marketers get...
View articleIt's essential for those on the digital marketing scene to keep up to date with what's hot to ensure their brand does the best it can in tough competi...
View articleA recent joint report from Nielsen and ANA reveals that advertisers need to measure effectiveness of their multi-screen campaigns with common metrics....
View articleIn an era defined by an overwhelming amount of available data, new research from Microsoft has revealed that 54% of UK consumers now assume brands wil...
View articleCheck out this great infographic from the guys at Digital Insights, which reveals all the latest Social Media facts for this year, highlighting the tr...
View articleColumnist Rand Schulman shares new insights that in mobile and marketing possibilities, gleaned from his visit to Dreamforce and other recent announce...
View articleIn a recent interview, Sir Richard Broadbent discussed the influence of the blogosphere and social media in influencing the way brands treat customers...
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