Where Marketing Starts in Automation Approaches
Automation

Where Marketing Starts in Automation Approaches

15y Stephanie Miller

Where Marketing Starts in Automation Approaches

Marketers who want to optimize their automation investments must consider the entire scope of the marketing department functionality in setting up and...

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Who's That Masked DB Marketer in a Cape?!
Automation

Who's That Masked DB Marketer in a Cape?!

15y Stephanie Miller

Who's That Masked DB Marketer in a Cape?!

How will database marketers react to this new level of attention and embrace the need for a data-driven marketing approach? Read More...

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E-mail Marketing Is the Gateway to eCRM
Automation

E-mail Marketing Is the Gateway to eCRM

15y Stephanie Miller

E-mail Marketing Is the Gateway to eCRM

As your organization moves toward a CRM-driven approach, utilize the value of your e-mail marketing talent and data to get you started. Read More...

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A 14-Step Blueprint for Customer Conversations
Automation

A 14-Step Blueprint for Customer Conversations

15y Stephanie Miller

A 14-Step Blueprint for Customer Conversations

Tips for building a process and system for efficiently creating repeatable customer conversations. Read More...

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IBM Enhances Digital Marketing Services With Unica Acquisition
Automation

IBM Enhances Digital Marketing Services With Unica Acquisition

16y Kate Kaye

IBM Enhances Digital Marketing Services With Unica...

Just two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million. Read M...

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