Where should you focus your precious resources – on the aspects that are under control of the marketer, or on those which the marketing department doe...
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View articleAs your organization moves toward a CRM-driven approach, utilize the value of your e-mail marketing talent and data to get you started. Read More...
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View articleJust two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million. Read M...
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