Online shoppers are becoming more sophisticated and more savvy, according to results of the BizRate.com Consumer Fulfillment Index (CFI). Read More...
View articleThere is a powerful tool available to marketers, and its name is email. But targeted email is a far different animalfrom the junk mail known as Spam. ...
View articleCorporate spending on the Internet will reach $85 billion in the US alone in 1999, and will surpass $203 billion by 2002, according to a report by Int...
View articlePaul Beckham, chairman of media consulting firm Hope-Beckham, Inc. considers himself an e-commerce pioneer. During his career, he has been involved wi...
View articleLike a good guest, the very best email follows certain expected protocol. Nick underscores the best behavior of email communication, and mixes in a fe...
View articleIntroducing a new bi-weekly site review series by Jason Sutton. Called Truth And Dare, Jason reviews a company's interactive media and challenges it t...
View articleThe range of products and services offered by banks via the Internet varies from traditional balance information, to stock trades, to Internet access,...
View articleOver the Internet's brief lifetime in the social consciousness, Greg and Emily have noted an odd but quite funny industry advertising trend that's gro...
View articleThe Internet is gathering steam in Europe, evidenced by scare stories in the local news, easier access, and....surprise!...a greater number of consume...
View articleThe Netcraft Web Server Survey is a survey of Web Server software usage on Internet connected computers. Netcraft collects and collates as many hostna...
View articleConvergence is coming. What will it look like on the web? All audio, all the time? Or something more...uh,quiet? Read More...
View articleIt was a good year to be in the e-commerce business -- especially if you are really good at it. Read More...
View articleThe ins and outs of precision marketing via targeted keywords and phrases. Deborah gives an in-depth tour of one well-known search engine. Read More...
View articleWhat's the key to writing email copy that works? Nick tested several approaches and found one that won hands- down. And what he found might knock your...
View articleIt's time to unveil a new generation of advertising models and vehicles that will truly evolve the web beyond the banner.... Paul Bruemmer highlights ...
View articleWhat's your richest source of industry information? If you said trade shows, you may be overlooking some less-costly alternatives that might serve you...
View articleThe number of online investors in the US increased by 2.2 million in 1998, according to research by NFO Interactive. NFO reports more than 5.2 million...
View articleThe top 10 affiliate programs of January 1999, as ranked by Refer-it. These rankings are calculated based on the absolute number of clickthroughs each...
View articleWhere do you find most of your new-business contacts? At prescribed networking functions over the weak drinks? Or in line at the deli counter? In some...
View articleWhat's the measure of a truly successful one-to-one marketing campaign? Deborah holds out several yardsticks to use.... Read More...
View articleMore than half of the Internet users who plan on celebrating Valentine's Day will do so by sending an electronic greeting card, according to a new sur...
View articleWhile most new car buyers may not be ready to buy over the Internet, they do plan on using the Web to help them shop for automobiles. Almost all (99 p...
View articleLast week, Nick took a look at the Go Network, and he was admittedly a little harsh. This week, he balances his criticism by suggesting some improveme...
View articleOnline brokers saw their business skyrocket in the fourth quarter of 1998, amassing record amounts of accounts, assets, and trades. The online brokera...
View articleHow does a new site scramble to build a brand with advertisers in an increasingly crowded market? Bobbie Halfin offers a roadmap by looking at one sit...
View articleThis year, it may be worth it for online companies to think about how they're going to give back. Many large bricks-and-mortar companies already give ...
View articleWith customer service becoming a major differentiating factor among companies these days, online support can play a vital role. Tom Kuegler outlines t...
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