The brand is trying to capitalize upon a popular e-card, hashtag and YouTube video. Read More...
View articleThe promotion asked fans to tweet their favorite drivers’ numbers with the hashtag #Sprint60 during the last 30 laps of the Nascar Coke Zero 400. Read...
View articleThe second-screen market represents the best opportunity for content producers to both extend their content's reach as well as diversify its revenue s...
View articleThe cat food brand has launched a Pinterest promotion to push an extended line of cat food with cheddar. Read More...
View articleThe site, EnvironmentallySexy.com, is supposed to educate consumers about electric car ownership in a fun way. Read More...
View articleThe campaign, which celebrates the return of the brand's snack cakes on July 15, includes a Vine/Instagram video initiative, as well as an interactive...
View articleThe brand, which says it manufactures the most popular sausage in the U.S., has created a music video and karaoke contest to appeal to grilling enthus...
View articleThe 20th anniversary promotion includes 20 puzzles over 20 days, along with video clues from the brand's famous friends. Read More...
View articleMore than six million campaigns have been upgraded to AdWords Enhanced Campaigns so far and Google expects to have the remainder of its advertising pa...
View articleThe live Twitter event on Monday netted nearly 7,000 mentions and 36 Vine videos. Read More...
View articleWhether a startup or established company, if you cannot fall back on the process, repeat it over and over, and deliver that consistency at scale, then...
View articleAdbrain is building a platform it says will enable customers to track users across devices and deliver more targeted messages. Advertising channel, Ta...
View articleMTV says this makes the VMAs the first award show to utilize Instagram and Vine videos in this capacity. Read More...
View articleThe brand, which has long provided trivia under its caps, is breathing new life by repurposing said facts into digital content. Read More...
View articleA link to the 15-second trailer was posted on the film's Facebook and Twitter pages on July 12. Read More...
View articleWe have to approach digital advertising in a new way. Consider this. Read More...
View articleThe publisher's partnership with Tapjoy will enable fans to earn credits to access digital comics. Read More...
View articleThe brand's Wienermobile Run campaign capitalizes on the natural curiosity tied to its Wienermobiles and strives for renewed cultural relevancy. Read ...
View articleIn a newly published interview with Eric Enge, Google's Matt Cutts chats about several aspects of marketing, and link building was front and center. H...
View articleThe relationships that we have as kids can be temporary and fleeting, but the relationships we build as grown-ups, at least the valuable ones, are foc...
View article7-Eleven Day content includes a Slurpee Dance video which, as of Wednesday, had nearly 50,000 views. The brand is also encouraging fans to post their ...
View articleFully internationalized domain names will go live before the end of this year. Are brands ready? Read More...
View articleThe initiative, which pulls content from Twitter and Facebook, asks consumers to submit comments about Wendy's Pretzel Bacon Cheeseburger with the has...
View articleMaximize the return on your social efforts by connecting with fans who will spend time with your brand, talk positively about your brand, and generall...
View articleFacebook announced today that it is releasing the feature to all English-speaking users in the U.S. over the coming weeks. Read More...
View articleThe media engagement company has teamed up with one of the world's wealthiest men to further growth in the Americas. Read More...
View articleUntil August 8, consumers in front of 100,000 U.S. movie screens will see a Bacardi-sponsored "film" during previews and will be able to access additi...
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