The campaign coincides with the launch of the Head and Shoulders with Old Spice. Read More...
View articleClickZ speaks to Lee Odden, chief executive of TopRank Online Marketing who gives his views on the state of play of content marketing. According to Od...
View articleSmells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additio...
View articleThe app, Chuck E.'s Say Cheese, allows guests to take photos with the brand's namesake mouse, which got an updated look in 2012. Read More...
View articleFacebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time. Read More...
View articleWe no longer separate traditional from digital, but rather determine a new equilibrium point on this continuum, which perfectly balances the use of tr...
View articleCoca-Cola is a good example of adapting a global brand for a country-specific audience. Read More...
View articleThe Twitter campaign sought opportunities to brighten the days of followers who tweeted their woes with the hashtag #FITFOO. Read More...
View articleIn the "Clue"-inspired 100th episode of USA's Psych series, fans will be able to vote on how the episode ends. Read More...
View articleThe initiative, The Great Eggo Waffle Off, is intended to demonstrate waffles are appropriate any time of day. Read More...
View articleThe airline says the interactive map should make it easier to book award travel. Read More...
View articleMarin Software went public today. The online advertising management platform's initial public offering (IPO) raised $105 million, as the company sold ...
View articleA number of brands have created their own March Madness-style tournament challenges to engage fans this year. Read More...
View articleYou can create amusements, interactions, engagements, utility, and functionality, but only if you have already covered your core needs. Part one in a ...
View articleContent includes videos, memes, and e-cards that promote the message, "Bacon Makes It Better." Read More...
View articleHaving the right recruiter, and sharing the right information, can lead to the right role with the right company. Read More...
View articleThe site has seven free game apps with three million downloads to date. Read More...
View articleThe drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids. Rea...
View articleHow do we make sense of what metrics matters and develop an approach that reflects our current industry dynamics, changes in human behavior, and our r...
View articleThe brand's What's Your Mountain promotion asks its Facebook fans to define and share their goals. Read More...
View articleDigitas has appointed Tony Weisman as its new chief executive for the North America region, effective immediately. Read More...
View articleIAB's release aims to improve methods for the measurement of digital ad impression viewability. Read More...
View articleProjects become very efficient when a client has a good control of the project. Here are five tips to get started. Read More...
View articleGoogle unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Read More...
View articleMicrosoft Advertising has identified four pathways to multi-screening in a quest to better understand the primary reasons or behaviors that drive cons...
View articleThe weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp. Read More...
View articleMcDonald's is asking Shamrock Shake fans to create tiles on its website to show their devotion to the mint shake. Read More...
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