Global Internet and technology giants will look at India with a special interest in 2013. Read More...
View articleCoca-Cola's 2013 Super Bowl promo is using fan votes to determine the outcome of an initial ad that will live online until game day. Read More...
View articleThere are lots of reasons campaigns fail; below are five common pitfalls to avoid. Read More...
View article"If your toddler can walk, your toddler can ride a Strider." That's a message that Strider Sports, a Rapid City, South Dakota-based maker of balance b...
View articleGillette's Kiss & Tell campaign includes a documentary, a microsite and live events. Read More...
View articleAgencies need to go beyond helping brands tell stories and toward helping brands enable stories through a culture of agile technology innovation focus...
View article"No win, no fee" is a line that we've all heard somewhere before. And while these few words are generally associated with litigation claims, this has ...
View articleThe network is calling on fans of the show Suits to submit animated GIFs via Cinemagram. Read More...
View articleIBM is touting a year-long digital revamp of Signet Jewelers' ecommerce strategy and digital marketing design. IBM announced that the initiative led t...
View articleWith 55 sessions on topics covering everything SEO, PPC, social, analytics, local, mobile, video, and much more, SES New York 2013 will once again be ...
View articleBroadcasters are clinging to an expiring era and advertisers may need to forge into the new world first. Read More...
View articleTarget's Tweet-to-Runway Show will feature products tied to everyday tweets. Read More...
View articleGiven that you are likely to change jobs in the next two to three years, how do you take charge of your career now? Read More...
View articleWhen you think of an 87-year-old man careening down a football field, taking out yardage signs and knocking over water coolers at high speeds on a mob...
View articleEvery investment in digital should either be in support of a killer destination or the strategic effort to get targeted populations to interact with t...
View articleA new illustrated series on news site BuzzFeed entitled "The Instagram of Dorian Gray" brings Gray into the technology age, part of a promotion campai...
View articleThe prime-time comedy series uses its own story elements to cultivate digital content for its socially engaged audience. Read More...
View articleGroupM announced on Wednesday that Outrider Canada, the search marketing arm of GroupM Canada, will now go under the moniker of Catalyst Canada. The m...
View articleAs we enter a new year, what are we hoping to create in the world? How would we like to be remembered? Read More...
View articleCES, the world's biggest consumer electronics show has wrapped up and the industry is abuzz with the latest trends and technologies. Read More...
View articleIn this era where a watch is more of a fashion accessory than a necessity, Diesel's new campaign for Fossil watches aims to inject a sense of urgency ...
View articleNew investor Millennium Technology Value Partners led the round. Read More...
View articleHow the Twitter/AP mashup will further blur the lines of advertising and editorial. Read More...
View articleAndroid, Freemium, and fragmentation are among the list of top trends that will drive mobile advertising this year. Read More...
View articleBusiness consultancy company, Sapient, has acquired (m)PHASIZE , a Westport, CT-based cross-channel marketing analytics firm for an undisclosed sum. R...
View articleA few of the trends that seem pretty clear about where we're headed in 2013 and beyond. Read More...
View articleSapientNitro director of marketing strategy says big data will be big in India this year. Read More...
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