Replacing the Funnel With Moments
Marketing

Replacing the Funnel With Moments

15y Gary Stein

Replacing the Funnel With Moments

How a series of moments in the purchase process can help us allow the consumer to be in control. Read More...

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Canoe Ventures Scuttles Plans for Interactive TV Ads
Marketing

Canoe Ventures Scuttles Plans for Interactive TV Ads

15y Zachary Rodgers

Canoe Ventures Scuttles Plans for Interactive TV A...

Lays off 120, including CEO Kathy Timko, and shutters New York office. Read More...

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3 Social Media Steps That Pharma Brands Can Take
Marketing

3 Social Media Steps That Pharma Brands Can Take

15y Joseph Cowan

3 Social Media Steps That Pharma Brands Can Take

A new FDA draft guideline addresses one limited usage of social media by pharmaceutical companies. Read More...

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Gannett Touts Digital Growth Plans, Partners With MLB
Marketing

Gannett Touts Digital Growth Plans, Partners With MLB

15y Kate Kaye

Gannett Touts Digital Growth Plans, Partners With ...

Major League Baseball Advanced Media will team up with Gannett on digital content products. Read More...

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Aegis Buys U.S. Digital Agency Roundarch
Marketing

Aegis Buys U.S. Digital Agency Roundarch

15y Zachary Rodgers

Aegis Buys U.S. Digital Agency Roundarch

Chicago-based agency merges with Isobar. Read More

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ICO Investigating Google Over Browser Privacy Claims
Data insights

ICO Investigating Google Over Browser Privacy Claims

15y Dan Worth

ICO Investigating Google Over Browser Privacy Clai...

Data watchdog once again in discussions with search giant Read More...

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13-Point Checklist to Plan for Q4 Online Sales
Marketing

13-Point Checklist to Plan for Q4 Online Sales

15y Robin Neifield

13-Point Checklist to Plan for Q4 Online Sales

E-commerce businesses must prepare now for the 2012 holiday online selling season. Begin here. Read More...

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Agency: Brands Are Still Keen on Location-Based Marketing
Marketing

Agency: Brands Are Still Keen on Location-Based Marketing

15y Christopher Heine

Agency: Brands Are Still Keen on Location-Based Ma...

Rockfish talks about the future of mobile; MomentFeed bets on it. Read More...

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Teleflora Orders Go MIA on Valentine's Day
Marketing

Teleflora Orders Go MIA on Valentine's Day

15y Christopher Heine

Teleflora Orders Go MIA on Valentine's Day

Super Bowl ad seemingly created too much response for the romantic holiday. Read More...

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Integrating Email Marketing for Small Businesses
Marketing

Integrating Email Marketing for Small Businesses

15y Liana Evans

Integrating Email Marketing for Small Businesses

You must understand what your demographic and your audience finds valuable enough to share. Read More...

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Job Forecast for Digital Marketing
Marketing

Job Forecast for Digital Marketing

15y Jake Langwith

Job Forecast for Digital Marketing

Opportunities - and salaries - are likely to keep growing in a field that has withstood the economic downturn. Read More...

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Glam Nabs Digital Marketer From Anheuser Busch
Marketing

Glam Nabs Digital Marketer From Anheuser Busch

15y Zachary Rodgers

Glam Nabs Digital Marketer From Anheuser Busch

Erin Matts has experience buying digital media at A-B InBev and OMD. Read More...

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Microsoft to Sell Skype Ads Overseas
Marketing

Microsoft to Sell Skype Ads Overseas

15y Lisa Lacy

Microsoft to Sell Skype Ads Overseas

U.S. Skype inventory became available when the acquisition closed, but it has done so more slowly in foreign markets. Read More...

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Why Every Brand Should Care About the Facebook IPO
Marketing

Why Every Brand Should Care About the Facebook IPO

15y McNeal Maddox

Why Every Brand Should Care About the Facebook IPO

With an infusion of capital, Facebook stands to become a serious challenger to Amazon, eBay, and more. Read More...

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3 Reasons to Integrate Your Digital Marketing Tactics
Marketing

3 Reasons to Integrate Your Digital Marketing Tactics

15y Jeff Lerner

3 Reasons to Integrate Your Digital Marketing Tact...

Digital marketing is much easier to experiment with, from a budget perspective, if everything is integrated - unlike print, billboard, or TV advertisi...

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Ode to the Big Red Button
Marketing

Ode to the Big Red Button

15y Brian Massey

Ode to the Big Red Button

Let's rejoice in a persuasive gift that brightens any landing page, and has started so many new relationships between a visitor and a business. Read M...

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Honey I Shrunk the TV... and Made It Better
Asia

Honey I Shrunk the TV... and Made It Better

15y Mandeep Grover

Honey I Shrunk the TV... and Made It Better

More people are watching network programs online. How are you adapting messages to this emerging trend? Read More...

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Are Your Ads Actually Seen by Your Target Audience?
Marketing

Are Your Ads Actually Seen by Your Target Audience?

15y Julie Batten

Are Your Ads Actually Seen by Your Target Audience...

How comScore's new ad validation service works. Read More...

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How Google Could Have Improved Its Privacy Change Announcement
Marketing

How Google Could Have Improved Its Privacy Change Announcement

15y Sarah Negugogor

How Google Could Have Improved Its Privacy Change ...

A lesson about how better to communicate sensitive changes. Read More...

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Facebook, Google, and the Economics of Abundance
Marketing

Facebook, Google, and the Economics of Abundance

15y Gary Stein

Facebook, Google, and the Economics of Abundance

You don't actually think Facebook owes you any money, do you? Read More...

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3 Marketing Lessons Asia Can Learn From Silicon Valley
Asia

3 Marketing Lessons Asia Can Learn From Silicon Valley

15y Mikaal Abdulla

3 Marketing Lessons Asia Can Learn From Silicon Va...

Optimize, think like a boss, and fail fast. Here's how. Read More...

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Groupon Relies Less On Ads to Boost Subscribers
Marketing

Groupon Relies Less On Ads to Boost Subscribers

15y Zachary Rodgers

Groupon Relies Less On Ads to Boost Subscribers

Deals player reduces marketing spend, plans new seasonal promotions. Read More...

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What Bill Belichick Means to Integrated Media Strategies
Marketing

What Bill Belichick Means to Integrated Media Strategies

15y Gavin Ballas

What Bill Belichick Means to Integrated Media Stra...

The New England Patriots coach possesses five leadership traits that would help CMOs effectively manage integrated marketing strategies. Read More...

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The Digital Revolution in Travel
Asia

The Digital Revolution in Travel

15y Stephen Hay

The Digital Revolution in Travel

A personal selection of my favorite trends and future innovations. Read More...

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12 Ways to Give Your Brand Advocates a Megaphone
Marketing

12 Ways to Give Your Brand Advocates a Megaphone

15y Robin Neifield

12 Ways to Give Your Brand Advocates a Megaphone

In order to get your customers talking, you have to give them something to talk about. Read More...

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Yahoo Chairman Bostock Steps Down
Display Advertising

Yahoo Chairman Bostock Steps Down

15y ClickZ News Staff

Yahoo Chairman Bostock Steps Down

Four directors step down, and two are added. Read More

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AKQA's James Hilton: Why France Is a Digital Tastemaker
Marketing

AKQA's James Hilton: Why France Is a Digital Tastemaker

15y Joan Voight

AKQA's James Hilton: Why France Is a Digital Taste...

AKQA's new Paris office has plans for a staff of 40 to 50. Why now? Read More...

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