Ideas on Integrated Marketing in a Connected TV World
Marketing

Ideas on Integrated Marketing in a Connected TV World

14y Gavin Ballas

Ideas on Integrated Marketing in a Connected TV Wo...

The time to get ahead of the curve is now…the TV industry is about to join the connected age. Read More...

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Google+ Crosses 90M Users
Marketing

Google+ Crosses 90M Users

14y Zachary Rodgers

Google+ Crosses 90M Users

Q4 saw big growth not only for Google's social network but for its display, mobile, and deals products as well. Read More...

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Where to Begin With Integrated Marketing for Small Business Owners
Marketing

Where to Begin With Integrated Marketing for Small Business Owners

14y Liana Evans

Where to Begin With Integrated Marketing for Small...

How to begin and implement different online marketing channels in the most time- and resource-efficient ways. Read More...

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Enter the Dragon - the Marketing Exodus of 2012?
Marketing

Enter the Dragon - the Marketing Exodus of 2012?

14y Jake Langwith

Enter the Dragon - the Marketing Exodus of 2012?

Digital marketing talent from the U.K. and United States is jetting off to long-haul destinations. Read More...

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Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011
Audience

Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011

14y Anna Maria Virzi

Tablet Visitors Spent 54% More Than Smartphone Vis...

On e-commerce sites, purchases on a tablet averaged $123, an Adobe study found. Read More...

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Publicis Bolsters Digital in France With Mediagong
Marketing

Publicis Bolsters Digital in France With Mediagong

14y Kate Kaye

Publicis Bolsters Digital in France With Mediagong

Indie acquisition should help Publicis hit its digital revenue target. Read More...

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48 Items That Technology Will Replace This Decade
Marketing

48 Items That Technology Will Replace This Decade

14y Erik Qualman

48 Items That Technology Will Replace This Decade

Predictions: These changes stand to affect the future of media, marketing, and commerce. Read More...

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Translating 'Lorem Ipsum': This Site Is in Trouble
Marketing

Translating 'Lorem Ipsum': This Site Is in Trouble

14y Brian Massey

Translating 'Lorem Ipsum': This Site Is in Trouble

If you want a sign that your conversion rate and budget are in trouble well before your site has launched, keep an eye out for "Loren Ipsum" design. R...

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Google Ad Sales Vet Joins Twitter
Marketing

Google Ad Sales Vet Joins Twitter

14y Kate Kaye

Google Ad Sales Vet Joins Twitter

Rob Goulding becomes Twitter's national inside sales manager. Read More...

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Google Gets Social: What It Means for Marketers
Marketing

Google Gets Social: What It Means for Marketers

14y Julie Batten

Google Gets Social: What It Means for Marketers

The more you follow the Google philosophy of customer centricity, the more chance you'll have of succeeding in this new era of personalization and con...

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ICANN Has Problemz?
Marketing

ICANN Has Problemz?

14y Sean Carton

ICANN Has Problemz?

The new gTLDs are a whole new can of worms digital marketers are going to have to deal with. Read More...

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Followers! Likes! Retweets! Value?
Marketing

Followers! Likes! Retweets! Value?

14y Jeff Lerner

Followers! Likes! Retweets! Value?

Many businesses need to better understand why they're investing time and money in social media. Read More...

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Think Plural
Marketing

Think Plural

14y Gary Stein

Think Plural

It is time for strategy to move from consumer-centric to consumers-centric. Read More...

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Execs & Accounts: Cheil USA, AKQA, Mediabrands
Marketing

Execs & Accounts: Cheil USA, AKQA, Mediabrands

14y ClickZ News Staff

Execs & Accounts: Cheil USA, AKQA, Mediabrands

Cheil USA makes first hires under Lars Bastholm; AKQA promotes Pierre Lipton to ECD. Read More...

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CES 2012: Connected Consumers, Connected Homes
Marketing

CES 2012: Connected Consumers, Connected Homes

14y Anna Maria Virzi

CES 2012: Connected Consumers, Connected Homes

What the newest products and trends in consumer technology mean for marketers. Read More...

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2012: The Year of Content Marketing [Video]
Asia

2012: The Year of Content Marketing [Video]

14y RP Singh

2012: The Year of Content Marketing [Video]

Marketers will need access to good digital media content. Read More...

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Exchange-Based Buying and Data Integration - Trend Drivers for 2012 [Video]
Asia

Exchange-Based Buying and Data Integration - Trend Drivers for 2012 [Video]

14y Arun Kumar

Exchange-Based Buying and Data Integration - Trend...

Recession or no recession, spending on digital advertising will continue to grow this year. Read More...

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TLD Land Grab to Begin on Thursday
Marketing

TLD Land Grab to Begin on Thursday

14y Susan Kuchinskas

TLD Land Grab to Begin on Thursday

What the ANA has dubbed a "reckless plan" is about to begin. Read More...

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The Real Value of Lifetime Value
Marketing

The Real Value of Lifetime Value

14y Robin Neifield

The Real Value of Lifetime Value

You need to know what an average customer and a good customer are worth to your business in order to find, secure, retain, defend, and grow your custo...

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BBC: Google Accepted Ads for Illegal Products
Marketing

BBC: Google Accepted Ads for Illegal Products

14y Rosalie Marshall

BBC: Google Accepted Ads for Illegal Products

Ads pitched London 2012 Olympic tickets and fake ID cards. Read More...

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Converged TV: 8 Predictions
Marketing

Converged TV: 8 Predictions

14y Jeremy Lockhorn

Converged TV: 8 Predictions

As CES 2012 kicks off, digital marketers highlight key trends and shifts in consumer behavior. Read More...

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In 2012, Data Integration Makes Marketing More Personal, Targeted, and Relevant
Marketing

In 2012, Data Integration Makes Marketing More Personal, Targeted, and Rele...

14y Heather Blank

In 2012, Data Integration Makes Marketing More Per...

Five ways the marketing landscape will evolve this year as marketers leverage emerging technologies and drive better results. Read More...

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2012 Trends: Tablets, Social Spamming, and Data Intelligence [Video]
Asia

2012 Trends: Tablets, Social Spamming, and Data Intelligence [Video]

14y Pushkar Sane

2012 Trends: Tablets, Social Spamming, and Data In...

Three key trends in Asia Pacific this year. Read More...

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By the Numbers: 14 Stats About the Year of Mobile and Social
Marketing

By the Numbers: 14 Stats About the Year of Mobile and Social

14y Anna Maria Virzi

By the Numbers: 14 Stats About the Year of Mobile ...

2011 turned out to be a blockbuster year for e-commerce, mobile, and social networks - and Rebecca Black and Lady Gaga, too. Read More...

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Key Marketing Challenge for B2B: Increase Engagement [Video]
Asia

Key Marketing Challenge for B2B: Increase Engagement [Video]

14y Mandeep Grover

Key Marketing Challenge for B2B: Increase Engageme...

J&J regional marketing execs discusses how marketing in B2B will need to evolve during 2012. Read More...

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From Doing to Being
Marketing

From Doing to Being

14y Anna Papadopoulos

From Doing to Being

In 2012, you must shift the focus from what you need to do to who you need to be to create the changes you desire. Read More...

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10 Commandments of Modern Marketing
Marketing

10 Commandments of Modern Marketing

14y Augustine Fou

10 Commandments of Modern Marketing

A list of the 10 rules every marketer should follow to meet consumer needs in 2012. Read More...

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