Maybe we can throw out the online pan-measurement metrics can of worms and get on with pushing the envelope. Read More...
View articleA site search tool allows you to create a vertical search engine specific to its subject matter. Could it make search ads more effective? Read More...
View articleMarketers are striving to connect with consumers through honesty and sincerity. Then there's blufr Read More...
View articleDoes your offline advertising brain have what it takes to move at online speed? Read More...
View articleA new suite of products that take some of the risk out of user-generated advertising. Read More...
View articleWith midterm elections coming up, most everyone has politics on the brain. Two new properties offer media buyers new political opportunities. Read Mor...
View articleWill a meteor shower of user-generated brand advocacy destroy the world of advertising? Read More...
View articleA site's value isn't defined by traffic and ad rates alone. Knowing what makes a promising buy can give marketers a real edge. Read More...
View articleA valuable resource for SMBs and a practical ad channel for B2B media buyers. Read More...
View articleIs it possible to merge user-generated and brand-generated content? Read More...
View articleCorporate Webcast sponsorships can actually be more engaging than the Webcast itself. Read More...
View articleIf you think Webcasts are a one-time event that fade from memory once the lights have faded, think again. Read More...
View articleWebcast advertising is no cookie-cutter deal. Read More
View articleWhat does it take to make a brand great? Trust, a sense of community, and a dialogue with your consumers. Read More...
View articleWith hyper-speed growth of user-generated advocacy, are Web sites becoming outmoded? Part two of a two-part series. Read More...
View articleOnline classifieds have a fresh look. Isn't it time to give the channel a look yourself? Last of a two-part series. Read More...
View articleOnline, anyone can be a media buyer, thanks to a form of media created especially for the masses. Part one of a two-part series. Read More...
View articleDoes the hyper-speed growth of user-generated advocacy mean Web sites are becoming outmoded? Part 1 of a two-part series. Read More...
View articleZoom and Go is an unconventional, compelling travel site for advertisers and consumers alike. Read More...
View articleWhen it comes to media buying, comedy sites are no laughing matter. Read More...
View articleUser-generated advertising is growing. Is self-realized stardom inevitable? Read More...
View articleWill you gain more from partnering with the big players or patronizing the companies that continue to keep things simple? Read More...
View articleA look at site and media optimization products from [x+1]. Read More...
View articleWill the DVR trump the Web for ad dollars? Or are we headed for a messy sibling rivalry? Read More...
View articleViral marketing is lightning in a bottle. Is there a way to create it? Read More...
View article