Once, the lazy days of summer meant ad campaigns were languid or absent. Now, when the heat is on there are ad opportunities to be had. Read More...
View articleElevate your brand -- without spending a fortune on a chicken breast shaped like the Pope. Read More...
View articleThe online community creates a community of ideas about your company, without your involvement. Read More...
View articleMarketers can finally utilize online video without giving up interactivity. Read More...
View articleIf your client's product or service doesn't lend itself to advertorial, consider creating branded content instead. Read More...
View articleWhy your next rich media creative idea probably isn't yours. Read More...
View articleDelivering advertising when, where, and how consumers want it is a challenge for marketers. Three lessons for ads that please. Read More...
View articleCookies are an essential component of media buying. What cookie deletion means to buyers and how to handle the situation. Read More...
View articleTechnology enables online professionals to tell stories in a different way. What's needed now are the story tellers. Read More...
View articleWhen the small screen gets smaller, do advertising opportunities grow? Read More...
View articleDeveloping a successful online video campaign is no longer as simple as making a buy and converting TV footage for Web use. Two campaigns show how it'...
View articleClosing the gap between online video delivery's promises and reality. Read More...
View articleEager to meld TV's flash and familiarity with the Web's reach and interactivity? Look no further than online TV networks. Read More...
View articleMobile marketing is on the verge of a major explosion in North America. Campaigns that don't include mobile may become ancient history. Read More...
View articleNow, the brand managers can start to hate technology (and maybe sometimes to love it). Read More...
View articleLocal businesses eager to supplement current advertising efforts should prepare for an influx of interactive offerings. Read More...
View articleAdvertisers catering to sports fans and enthusiasts can find just the right placement. Sports-related sites are ready and willing to play. Read More...
View articleRelevant online video requires more effort than repurposing that B-roll and claiming it's the new growth trend. Read More...
View articleBlogs that promote films, TV shows, even jeans are more popular and more creative than ever. Some examples of what's working. Read More...
View articleWhen it comes to online ads, sometimes less is more. Read More...
View articleLike any species, the rich media ad is evolving in response to its environment. Read More...
View articleSmaller advertisers can enjoy the same quality of placement as their larger competitors, while staying focused on results. Read More...
View articleIt's about time we heard consumers say, 'Online advertising rocks!' Read More...
View articleBeauty is more than skin deep. Provide rich media ad viewers with beauty and substance in all three layers of the experience. Read More...
View articleYou don't have to spend a fortune to promote your Web site. Three Web marketing myths debunked. Read More...
View articleThe hallmark of great marketing may soon be the illusion that marketing doesn't exist at all. Read More...
View articleReports of the banner ad's death have been greatly exaggerated again -- and again. Will rich media kill it off at last? Read More...
View article