Knowledge IS power. If you've ever negotiated anything, you know how true that is. So what should you know about a publisher BEFORE hammering out an o...
View articleIt's a pleasure to watch figure skating because the skaters move so gracefully from one step into the next, seemingly without effort. They don't move ...
View articleTom recently received an email from someone planning a campaign to coincide with a client's web site relaunch. She asked, "What do I do if the web sit...
View articleBill is less a futurist than a right-around-the-corner-ist, but he decided to test his predictive mettle and take a look into the rich media future. S...
View articleDo you find the third-party sales arena confusing? Well, join the club there is no one paying attention to this market who is not confused at least so...
View articleWe're inundated with information about dot-coms becoming not-coms, about the emergence of an abundance of venture capital firms, and, lately, about Na...
View articleEver wonder why sites report rather different click-through numbers than the client site receives? Served impressions can get completely fouled up, bu...
View articleTom's a big fan of targeting and has long thought that the research company @plan had the best data on psychographics and purchase intent. Now that @p...
View articleAudiobase hopes to solve the problem of conversion on e-commerce sites by telling consumers what to do when they're confused. Research says 39 percent...
View articleDoes your company understand what it means to be in the media business? The answer may be less obvious than you think. Some sites think the customers ...
View articleStart-ups, businesses new to the web, and dot-coms in transition will all find Kim's "any way you can" approach very relevant these days, regardless o...
View articleMedia representatives have their ups and downs. It can be amusing to make fun of the stereotypes and extremes, and don't think for a minute that they ...
View articleCookies can be leveraged to understand a prospect's level of interaction with an advertising campaign. For instance, third-party servers set a cookie ...
View articleCommenting on last week's article about Onflow, an intrepid reader bemoaned: "Not another proprietary plug-in! What we need are standards like SVG, no...
View articleWhat do third-party sales channels look for when they sign up a new site? The ideal situation is to represent a site with plentiful, targeted, brand-n...
View articleCongratulations: Your web business has grown from a redheaded stepchild into a full-fledged business model representing 20 percent of your revenue. To...
View articleMuch is made of our ability to take an ongoing media campaign, learn from it, and immediately change the campaign to reflect what we learned. But to g...
View articleThe word branding has taken a lot of abuse. Maybe because it wasn't obvious how to make use of brand-related metrics in the early days of Internet adv...
View articleLet's wax nostalgic for a moment. Ever heard of Xaos Tools? It created some of the most innovative high-end graphics tools back in the early '90s. The...
View articleThese are interesting times. One day, you pick up an article bemoaning (albeit gleefully) the demise of yet another dot-com with dire predictions for ...
View articleAlthough this is a "101" column, Tig feels the topic of new business needs to be addressed. While going out and pitching new clients isn't necessarily...
View articleMeaningful sales training often takes a backseat to product and technology training in the Internet world. Woody Allen once said that showing up is ha...
View articleTake a look at some of the web pages on which you advertise. Not only do you have to compete for attention with all of the content offerings on that p...
View articleBill has quit his day job and would like to honor this change in his life by dedicating this week's column to the history of the term "rich media" and...
View articleWhen used to build a sense of connection and trust, community features can foster factors that are key to building web traffic: virulence and stickine...
View articleWho really needs to know all the intricacies of online media within an agency? We have new hires picking up basic skills and tactics, middle managemen...
View articleBill really hasn't left his computer since he installed his cable modem connection a couple of weeks ago. Why bother? He gets National Public Radio th...
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