If you're just entering the media buying space, there's a lot to learn. These lists will help you get started. Read More...
View articleOnline planners have the luxury -- or curse -- of lots of data and many ways to slice it. A look at seven players and other resources. Read More...
View articleA look at the latest ad units from Facebook, YouTube, Google, and in widgets. Read More...
View articleBrands are testing out sponsored postings and incorporating live tweets into rich media ad creative. A look at who's doing what. Read More...
View articleMedia reps will fight harder and give better deals to people they like and respect. Here are some quick tips to show the love. Read More...
View articleFifteen ideas to reach people online when they're spending more time offline. Read More...
View articleAn approach lets an advertiser pay a lower effective price for ads that consumers connect to more. Read More...
View articleEight factors that marketers must consider when developing a direct-response ad campaign for the Web. Read More...
View articleOnly pure-play online marketing firms can manage social media. Read More...
View articleMadison Logic offers a solution for B2B lead gen advertisers. Read More...
View articleKeep your prospects from going to China to get to California by offering a more direct route. Read More...
View articleAn independent producer of health videos offers a new spin on contextual advertising. Read More...
View articleFacebook now has over 200 million users. Who are they, and what should you do about them? Read More...
View articleIn the quest for knowledge, you don't need to go it alone. Here are online resources to connect you with other media professionals. Read More...
View articleTips and best practices for integrating all the elements of search, social, online media, and Web site technology. Read More...
View articleAdvertorial, paid editorial content provided by an advertiser, has been around for years and continues to evolve. Does it belong in your media plans? ...
View articleHow to avoid double counting conversions on your site, and how long-term cookies can help you deliver customers. Second of a two-part series. Read Mor...
View articleWhat every online media planner needs to know about the industry association's initiatives to promote standards and best practices. Read More...
View articleA look at common tracking issues and how to address them. First in a two-part series. Read More...
View articlePlanning an online campaign takes different skills and tools than traditional campaigns. Read More...
View articleSix ways to target people by job title or function. Read More
View articleStrategies for media planners to make best use of Google's content targeting. Read More...
View articleWhat media planners should know about the performance media space. Read More...
View articleA social media application holds promise for online display advertising. Read More...
View articleMajor online retailers are turning to ad revenue to supplement slumping sales. Will it pay off? Read More...
View articleWhy online marketing should defy expectations in the coming year. Read More...
View articleThe new year holds lots of promise for online marketing. Here's why. Read More...
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