Group Targets Ad Pros Online in Anti-Fox News Campaign
Marketing

Group Targets Ad Pros Online in Anti-Fox News Campaign

15y Kate Kaye

Group Targets Ad Pros Online in Anti-Fox News Camp...

Media Matters sparks ad buying controversy for Orbitz. Read More...

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Finance CPC Costs Continued to Rise in April
Data insights

Finance CPC Costs Continued to Rise in April

15y Jack Marshall

Finance CPC Costs Continued to Rise in April

Increased investment from advertisers in the vertical pushed click prices up. Read More...

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Search + Retargeting = Brand Embrace
Media

Search + Retargeting = Brand Embrace

15y Harry Gold

Search + Retargeting = Brand Embrace

How to get value from consumers who don't convert from paid search. Read More...

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YouTube Hires New VP for Video Ad Push
Data insights

YouTube Hires New VP for Video Ad Push

15y Jack Marshall

YouTube Hires New VP for Video Ad Push

Former P&G digital marketing director will drive expanded video ad efforts. Read More...

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Best Buy Takes Shopkick's Mobile Rewards National
Media

Best Buy Takes Shopkick's Mobile Rewards National

15y Christopher Heine

Best Buy Takes Shopkick's Mobile Rewards National

Expansion comes after eight-month test. Read More...

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Loopt Will Distribute GrouponNow Deals
Media

Loopt Will Distribute GrouponNow Deals

15y Christopher Heine

Loopt Will Distribute GrouponNow Deals

Merchant discount platforms march towards mobile. Read More...

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Cool For Cats: Friskies Crafts Feline-Friendly Tablet Games
Data insights

Cool For Cats: Friskies Crafts Feline-Friendly Tablet Games

15y Jack Marshall

Cool For Cats: Friskies Crafts Feline-Friendly Tab...

Purina taps HTML5 technology for new tablet-based experience. Read More...

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80 Percent of U.S. Users Viewed Online Video in April
Data insights

80 Percent of U.S. Users Viewed Online Video in April

15y Jack Marshall

80 Percent of U.S. Users Viewed Online Video in Ap...

Video ads reached 42 percent of users over the course of the month. Read More...

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Why Facebook Places Will Kill Other Check-in Apps
Media

Why Facebook Places Will Kill Other Check-in Apps

15y Melinda Krueger

Why Facebook Places Will Kill Other Check-in Apps

If you are going to test check-ins, test it with the market leader. Read More...

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Growing Scrutiny of Mobile Data Collection
Data insights

Growing Scrutiny of Mobile Data Collection

15y Jack Marshall

Growing Scrutiny of Mobile Data Collection

Regulators in the U.S. and Europe are studying location data collection. Read More...

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Facebook, Nielsen Developing New Online Consumer Panel
Data insights

Facebook, Nielsen Developing New Online Consumer Panel

15y Christopher Heine

Facebook, Nielsen Developing New Online Consumer P...

Facebook disclosed panel to agencies. Read More...

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Groupon Mimics LivingSocial, Offers $1 Deals
Media

Groupon Mimics LivingSocial, Offers $1 Deals

15y Christopher Heine

Groupon Mimics LivingSocial, Offers $1 Deals

Mobile deals initiative launches in Chicago. Read More...

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Mobile News: Google Gets With Digitas, Velti Buys Casee, InMobi Ad Growth
Media

Mobile News: Google Gets With Digitas, Velti Buys Casee, InMobi Ad Growth

15y Jack Marshall

Mobile News: Google Gets With Digitas, Velti Buys ...

Plus, mobile email use skyrockets. Read More...

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What Could the $9 Billion TV Upfront Buy in Digital Terms?
Media

What Could the $9 Billion TV Upfront Buy in Digital Terms?

15y Jack Marshall

What Could the $9 Billion TV Upfront Buy in Digita...

Web comparables for this week's television glitz-krieg. Read More...

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Campaign and Site Partnerships With Extra Value
Media

Campaign and Site Partnerships With Extra Value

15y Tessa Wegert

Campaign and Site Partnerships With Extra Value

As McDonald's is revamping its brand, it should take tips from Axe and Athenos on finding a site partner that embodies the image it wants to present. ...

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Are You Using Microblogs and Mobile Apps to Engage Consumers?
Asia

Are You Using Microblogs and Mobile Apps to Engage Consumers?

15y James Wu

Are You Using Microblogs and Mobile Apps to Engage...

While microblogs and mobile apps are the latest Internet marketing trends in China, consider these factors before using the platforms. Read More...

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Yahoo to Buy Premium Ad Network 5to1 for $28 Million
Display Advertising

Yahoo to Buy Premium Ad Network 5to1 for $28 Million

15y Zachary Rodgers

Yahoo to Buy Premium Ad Network 5to1 for $28 Milli...

L.A. firm's founders and advisors had many ties to both Yahoo and Fox Interactive Media. Read More...

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Fitness Chain Targets Bike-Minded New Yorkers on HopStop
Display Advertising

Fitness Chain Targets Bike-Minded New Yorkers on HopStop

15y Christopher Heine

Fitness Chain Targets Bike-Minded New Yorkers on H...

Equinox purchases two months of display ads. Read More...

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18% U.S. Smartphone Users Access Location-Based Services
Data insights

18% U.S. Smartphone Users Access Location-Based Services

15y Jack Marshall

18% U.S. Smartphone Users Access Location-Based Se...

Thirteen- to 34-year-olds account for over two-thirds of users. Read More...

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Mobile: It's Here, So What Do I Do About It?
Media

Mobile: It's Here, So What Do I Do About It?

15y Jessica Richards

Mobile: It's Here, So What Do I Do About It?

It's time to embrace mobile for what it means to your business and consumers today and prepare for the future. Read More...

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AOL Trade Media Project Aims for Social Content Sharing
Media

AOL Trade Media Project Aims for Social Content Sharing

15y Kate Kaye

AOL Trade Media Project Aims for Social Content Sh...

AOL Energy asks readers to connect their LinkedIn accounts to the site. Read More...

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Amex Offers Display Ads to SMBs
Display Advertising

Amex Offers Display Ads to SMBs

15y Christopher Heine

Amex Offers Display Ads to SMBs

Platform integrates banners and Facebook promos. Read More

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Valuation - The 'New' Buying Skill
Display Advertising

Valuation - The 'New' Buying Skill

15y Edward Montes

Valuation - The 'New' Buying Skill

Before exchanged-based media marketplaces bring value to both media buyers and sellers, these changes must occur. Read More...

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The Digital Wake-up Call for FMCG Marketers
Asia

The Digital Wake-up Call for FMCG Marketers

15y Andrew Knott

The Digital Wake-up Call for FMCG Marketers

Simple approaches to digital marketing can produce exceptional results. Consider these examples. Read More...

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The Week in Ads: Red Bull, Starbucks, IBM [Gallery]
Display Advertising

The Week in Ads: Red Bull, Starbucks, IBM [Gallery]

15y Jack Marshall

The Week in Ads: Red Bull, Starbucks, IBM [Gallery...

A look at some of the most creative and engaging display ads from around the web last week. Read More...

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The Online Community Needs More Progressive Videos
Asia

The Online Community Needs More Progressive Videos

15y Darren Yan

The Online Community Needs More Progressive Videos

A video ad channel is economically more compelling than TV, and here's why. Read More...

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Mobile Promise and Problems - Agency Execs Weigh In [Video]
Media

Mobile Promise and Problems - Agency Execs Weigh In [Video]

15y Jack Marshall

Mobile Promise and Problems - Agency Execs Weigh I...

Mobile has come of age but numerous marketing challenges remain. Read More...

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