Mitsubishi Creates 360-Degree Test Drive on 'Most Dangerous Road'
Data insights

Mitsubishi Creates 360-Degree Test Drive on 'Most Dangerous Road'

15y Amara Mastronardi

Mitsubishi Creates 360-Degree Test Drive on 'Most ...

Viewers can interact with 360-degree videos. Read More...

View article
Yahoo Expands Dynamic Ads Program
Data insights

Yahoo Expands Dynamic Ads Program

15y Zachary Rodgers

Yahoo Expands Dynamic Ads Program

Smart Ads placement comes to homepage, video version in the works. Read More...

View article
Worst Weatherman Best Practices
Media

Worst Weatherman Best Practices

15y Tessa Wegert

Worst Weatherman Best Practices

A look at how one brand created a great campaign by stirring up a perfect storm of media. Read More...

View article
Foursquare Campaign Targets Gas Prices
Media

Foursquare Campaign Targets Gas Prices

15y Christopher Heine

Foursquare Campaign Targets Gas Prices

Check-ins get $2 off at the pump. Read More

View article
Execs: MediaCom Adds Digital Director; R/GA Launches Practices
Media

Execs: MediaCom Adds Digital Director; R/GA Launches Practices

15y Amara Mastronardi

Execs: MediaCom Adds Digital Director; R/GA Launch...

Plus hiring news at About.com and Cake Group. Read More...

View article
Groupon Offers $10 Incentive for Mobile App Use
Media

Groupon Offers $10 Incentive for Mobile App Use

15y Jack Marshall

Groupon Offers $10 Incentive for Mobile App Use

Bid to accelerate mobile adoption. Read More

View article
Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say
Media

Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say

15y Jack Marshall

Brand Ad Dollars Continue Migration From TV to Onl...

Exchange-based buying still struggles to gain traction, however. Read More...

View article
Kids Study: More Media Use at a Younger Age
Media

Kids Study: More Media Use at a Younger Age

15y Susan Kuchinskas

Kids Study: More Media Use at a Younger Age

Live TV remains top media activity but is joined by email, games, and web surfing. Read More...

View article
Facebook Served a Third of Display Impressions in Q1
Data insights

Facebook Served a Third of Display Impressions in Q1

15y Jack Marshall

Facebook Served a Third of Display Impressions in ...

Facebook served 347 million impressions in Q1. Read More...

View article
What's the Deal? Groupon for Hamburger Helper
Media

What's the Deal? Groupon for Hamburger Helper

15y Harry Gold

What's the Deal? Groupon for Hamburger Helper

Social couponing is exploding. How can you make it work for your brand? Read More...

View article
Teens Roll Their Eyes at Foursquare, Facebook Places
Media

Teens Roll Their Eyes at Foursquare, Facebook Places

15y Christopher Heine

Teens Roll Their Eyes at Foursquare, Facebook Plac...

U.K. study finds 58 percent of 11- to 18-year-olds see no value in location-based services. Read More...

View article
Video Advertising Strategy: Audience Optimization
Display Advertising

Video Advertising Strategy: Audience Optimization

15y Xuhui Shao

Video Advertising Strategy: Audience Optimization

Four areas for a winning video ad campaign strategy. Second in a series. Read More...

View article
The Week in Ads: BlackBerry, Thor, Kohl's [Gallery]
Display Advertising

The Week in Ads: BlackBerry, Thor, Kohl's [Gallery]

15y Jack Marshall

The Week in Ads: BlackBerry, Thor, Kohl's [Gallery...

A look at some of the best online ad executions from around the Web this week. Read More...

View article
The 2nd Wave of Location-Based Services
Media

The 2nd Wave of Location-Based Services

15y Jason Dempsey

The 2nd Wave of Location-Based Services

A look at promising new services from Facebook and other companies. Read More...

View article
Tablet Devices Eat Into Desktop, Laptop Use
Media

Tablet Devices Eat Into Desktop, Laptop Use

15y Jack Marshall

Tablet Devices Eat Into Desktop, Laptop Use

Tablet owners say devices are replacing their need for laptops and desktops. Read More...

View article
Is Facebook Marketing Behind Macy's Online Sales Jump?
Data insights

Is Facebook Marketing Behind Macy's Online Sales Jump?

15y Christopher Heine

Is Facebook Marketing Behind Macy's Online Sales J...

Retailer's 50 percent increase in e-commerce revenue follows heavy rotation of social and online marketing. Read More...

View article
Random House Buys Digital Agency With Mobile Focus
Media

Random House Buys Digital Agency With Mobile Focus

15y Kate Kaye

Random House Buys Digital Agency With Mobile Focus

Random House owner Bertelsmann has purchased Smashing Ideas, which specializes in putting books on devices like the iPad. Read More...

View article
Mobile Ad Vendors Ease Production Burdens With Self-Serve Tools
Media

Mobile Ad Vendors Ease Production Burdens With Self-Serve Tools

15y Jack Marshall

Mobile Ad Vendors Ease Production Burdens With Sel...

Mobile ad networks and platforms seek ways to streamline ad production. Read More...

View article
To App or Not to App? Branded Apps Drive User Relationships
Media

To App or Not to App? Branded Apps Drive User Relationships

15y Rob Weber

To App or Not to App? Branded Apps Drive User Rela...

Tips for brands that want to connect with customers on smartphones. Read More...

View article
Royal Wedding Creates Opportunities for Brands
Media

Royal Wedding Creates Opportunities for Brands

15y Tessa Wegert

Royal Wedding Creates Opportunities for Brands

The marriage of Kate Middleton and Prince William inspired marketers to develop custom ads and entertaining apps. Read More...

View article
RIM Deal Could Further Bing's Mobile Search Presence
Media

RIM Deal Could Further Bing's Mobile Search Presence

15y Jack Marshall

RIM Deal Could Further Bing's Mobile Search Presen...

Partnership could help Microsoft chip away at Google's dominance of mobile search. Read More...

View article
AOL Display Ad Revenue Up (Finally), But Overall Ad Revs Down
Media

AOL Display Ad Revenue Up (Finally), But Overall Ad Revs Down

15y Zachary Rodgers

AOL Display Ad Revenue Up (Finally), But Overall A...

Also, AOL partners with Hearst to sell Portrait display ads on magazine sites. Read More...

View article
Clorox Sponsors First 'DailyBuzz' Site from Federated Media
CPG

Clorox Sponsors First 'DailyBuzz' Site from Federated Media

15y Lisa Lacy

Clorox Sponsors First 'DailyBuzz' Site from Federa...

Series of new sites will curate content on specific topics with a variety of brands attached. Read More...

View article
Martha Stewart Dishes on MSLO Tablet Initiatives
Media

Martha Stewart Dishes on MSLO Tablet Initiatives

15y Lisa Lacy

Martha Stewart Dishes on MSLO Tablet Initiatives

Also, Stewart is creating videos linked to product QR codes. Read More...

View article
Heineken App Mixes Gaming, Social Media With Live Sports
Marketing

Heineken App Mixes Gaming, Social Media With Live Sports

15y Joan Voight

Heineken App Mixes Gaming, Social Media With Live ...

StarPlayer app rewards people who accurately predict game developments just before they happen. Read More...

View article
10% of Search Ad Clicks From Mobile
Data insights

10% of Search Ad Clicks From Mobile

15y Jack Marshall

10% of Search Ad Clicks From Mobile

Mobile search ad clicks grew 230 percent in the past year, according to Performics. Read More...

View article
South Korea Police Investigate Google's Mobile Ad Unit
Data insights

South Korea Police Investigate Google's Mobile Ad Unit

15y Zachary Rodgers

South Korea Police Investigate Google's Mobile Ad ...

Cybercrime cop says AdMob may have tracked personal location info without approval. Read More...

View article
1 104 105 106 107 108 228