Digg's chief revenue officer joins image-based ad network. Read More...
View articleAutumn brought a sharp uptick in the number of firms supporting the sale of non-display formats through exchanges. Read More...
View articleWhile SMS may still be the most common form of mobile marketing, here are ways on how to integrate click-to-call creatively to enhance user experience...
View articleThe next step will be the placement of the units on an additional eight AOL sites next month. Read More...
View articleCould the fourth quarter signal the elusive "year of mobile" is upon us? Read More...
View articleIf new rich media creative is about giving the consumer choices, then it's also about giving the advertiser choices. And those choices can make all th...
View articleWill repurpose in-game ad technology to serve Xbox LIVE and MSN Games. Read More...
View articleIt's early days for interactive pre-roll, but there are signs the format marks a significant evolution of video advertising. Read More...
View articleDouble-digit growth in display ad revenue helped offset some declines in search. Read More...
View articleCraigslist's loss is other sites' gain. But total revenue for erotic services classified advertising sees big decline. Read More...
View articleComScore estimates 45.4 percent of users viewed at least one video ad over the course of the month. Read More...
View articleU.K.'s Engine Group snatches up the New York digital shop for an undisclosed sum. Read More...
View articleCompany also plans expansion into mobile ad space and a 2011 IPO. Read More...
View articleA Q&A with Adam Cahill, EVP co-media director, Hill Holliday and Jon Verna, managing director, Run Inc. Read More...
View articleShiv Singh, head of digital at Mountain Dew's parent company PepsiCo, says these tests could have a huge impact on display advertising's future. Read ...
View articleGas station chain is testing a rewards program on Whrrl's 'Societies' platform. Read More...
View articleRepublican agency Targeted Victory has been working with audience data firm Lotame for nearly a year to develop video ad targeting platform. Read More...
View articleIn a U.K.-based test, the coffee retailer is offering discounts while the beauty brand has set up a buy-one-get-one-free coupon pitch. Read More...
View articleSearch still drives the majority of revenues, but emphasis is on display and mobile potential. Read More...
View articleThe new crop of expanding ads does more to abide by best practices, offering a rich advertising experience than these units ever have before. Read Mor...
View articleAgencies and trading desks must invest more heavily in hiring data analysts and strategists, say providers. Read More...
View articleLatest extension of Ecomagination effort is well on track to meet goal of 10 million views within three months. Read More...
View articleCompanies failed to negotiate an outcome where Google would continue to sell TV ads on NBC networks. Read More...
View articleThe retailer has rolled out its 'Summit Signals' program to all stores, marking one of the first national geo-fencing efforts. Read More...
View articleYahoo's network reaches more U.S. users than any other, according to comScore. Read More...
View articleIt's important that while you are negotiating with reps on price, that you are doing it in the spirit of partnership. Read More...
View articleStart-up allows consumers to save ads for future viewing. Will they? Read More...
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