The three biggest factors contributing to success when dealing with agency planners and buyers are service, service, and service. That means know your...
View articleThe awareness of Universal Mobile Telecommunications Systems, better known as 3G, remains low among potential users of wireless services in the United...
View articleWhen you begin to have doubts about whether people still take content seriously, who can you turn to? Dear Abby, of course. Here are her secrets to wr...
View articleOr should we say: "Out, out, brief candle! A click's but a shadow, a banner that floats upon a Web site and then is heard of no more: It is a tale tol...
View articleMost media contracts remain a little vague about what precisely will happen in the event of a discrepancy. When one does occur, the buyer and seller t...
View articleWhat goes up must inevitably come down, although none of us likes to believe that truism when we're up in the clouds. That's certainly true of our ind...
View articleCindy's got plenty of complaints about her cell phone. That she doesn't get calls from telemarketers isn't one of them. So is there any way to adverti...
View articleThat pinnacle of selling on the Web -- one-to-one marketing -- is a concept that many of us refer to as the Holy Grail. But many among us have come to...
View articlePositioned between the media and technology suppliers on the one hand and the spenders on the other, an ad agency is like a middleman, aware of the mo...
View articleWireless advertising and marketing is still in the realm of hype largely because the technology is not developed and the brands are not embracing it. ...
View articleFor an ad to work its magic, it needs to stand out. Rich media can do that (i.e., If you're "rich," flaunt it.). Rich media can also allow customers t...
View articleFirst there was the click-through. Then we started moving to conversion rates. Now we talk about branding effects, purchase intent, consumer attitude,...
View articleThe installed base of worldwide broadband subscribers will reach almost 84 million by the end of 2005, according to research from Cahners In-Stat Grou...
View articleYou've set the affiliate program's objective and figured out the offer. You've found the right outsourcing partner, measured the results, and marketed...
View articleImplementing a B2B marketing strategy can be difficult. The market is lucrative, but successful approaches are not as obvious as they are in consumer ...
View articleWhy haven't wireless media been able to implement an ad- supported model like the Web? Ask this question of 10 different media planners, and you're li...
View articleMore devices, more applications and increased adoption by users in markets such as China and Eastern Europe will provide a big lift to the wireless da...
View articleA Copernican worldview is emerging, disrupting our page- view- and click-through-centric world. So what shape is this undoing of the old "new" view of...
View articleNot every interaction with a potential customer is about making a sale. Sometimes -- and more often than we think -- facilitating the process of helpi...
View articleNorth American service providers now count 9.3 million residential broadband Internet subscribers according to Kinetic Strategies Inc., but cable is r...
View articleCompanies must make some complex choices when implementing their wireless campaigns. One of the initial considerations they face is determining which ...
View articleSo you've determined the affiliate program's objective and figured out the offer. What's next? Decide on the right outsourcing partner, measure the re...
View articleOnline publishing appeared to be easy money a few years ago, but it has turned into a strategic, difficult market with fewer strong players that can o...
View articleGrowing numbers of Web buyers and sellers are beginning to think about implementing audience-based advertising online. And it wouldn't take too much t...
View articleThe reality of the online marketing world is that there are too few of us who know (or think we know) what is going on and many more still trying to g...
View articleUntil the Web, media measurement has been more artistic statistic than scientific exercise. Still, finding ways to express interactive advertising's i...
View articleEver wonder how an affiliate program works? In this first of a three-part series, Tig begins his discussion of all the basics you wanted to know about...
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