Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Read More...
View articleMarketers can no longer ignore the importance of programmatic advertising - it's time to incorporate them into your marketing strategies. Read More...
View articleThe radio powerhouse has teamed up with ad-tech company Jelli to enable programmatic buying for more than 800 radio stations. Does this initiative ref...
View articleYouTube looks back at the most popular videos of 2010 on the anniversary of the skippable TrueView ads, while also introducing "Cards." Read More...
View articleAs mobile is everywhere now, does that mean it's becoming meaningless? Does it even require a conversation anymore? Read More...
View articleThis is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model. Read More...
View articleNetflix has arrived in Australia and could use its data mining capabilities to provide stronger and more "snackable" video content to its users, makin...
View articleAt ClickZ Live New York, Tribal Worldwide's Rich Guest sat down with Emily Skor of the CHPA to talk about best practices for testing, targeting, and l...
View articleDuring her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Read More...
View articleAt a ClickZ Live New York keynote speech, White House director of new media technologies Leigh Heyman spoke about creating conversation around mobile ...
View articleGeo-targeting allows marketers to target consumers where they are, but it should be used as part of a larger, omnichannel strategy in order to create ...
View articleToday, publishers are becoming more like marketers and marketers are becoming more like publishers. What does this convergence mean for the industry? ...
View articlePremium cable network Showtime has forged a strong presence in the mobile space. How does it leverage mobile in a creative way to engage with its TV s...
View articleWhile discussing mobile measurement at the IAB Marketplace, George Ivie, CEO of the Media Rating Council, said standards regarding viewability haven't...
View articleAs most brands plan ahead for Twitter's new livestreaming app, Mountain Dew and Spotify tried Periscope on its first day and say initial response was ...
View articleTo be successful in mobile publishing, marketers need to create a comprehensive strategy that informs their entire mobile experience. Read More...
View articleNew research from eMarketer shows that Facebook and Twitter together will account for approximately 34 percent of U.S. digital display ad revenues by ...
View articleIn this video interview, Ari Fadyl, head of digital transformation and innovation at AXA Indonesia, shares his insights on the consumer journey in Ind...
View articleAre publishers using their content in new ways to attract brands, or are brands leveraging publisher content to help them monetize and profit? Read Mo...
View articleImmediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are ...
View articleIn this multi-channel, increasingly mobile world, marketers would be smart to incorporate video into their strategies. Read More...
View articleThe mobile-first world means marketers need to be able to reach consumers wherever they are on whatever device they are on, and real-time predictive d...
View articleOne of the Messenger features introduced on the first day of Facebook’s F8 conference in San Francisco is specially designed for commerce and shopping...
View articleAt today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consum...
View articleThe platform's new targeting capability is able to predict which viewers are most likely to engage emotionally with a particular video ad. Read More...
View articleAs marketers become more visually conscientious, QR codes are becoming a less desirable mobile tool. But Air Wick is using the technology in a smart w...
View articleAs larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Read More...
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