Google has released Google Web Designer in public beta, enabling advertisers to create HTML 5 advertisements. Read More...
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View articleExamining the ways in which traditional science and digital advertising collide can be fascinating. Where creating online advertising is concerned, sc...
View articleIn addition to creating videos that are unique, compelling, and entertaining or informative, make sure you're also dedicating time to interact with yo...
View articleIAB and research firm Ovum share insights from the Marketer Perceptions of Mobile Advertising 2013 report. Read More...
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View articleA lot can be accomplished in 48 hours. Here are a few tips on getting the most out of any industry event. Read More...
View articleMillennial Media is partnering with Neustar and Placed to help advertisers gauge the impact of mobile marketing on foot traffic and spend at retail ou...
View articleWhere web-based series were once a novelty, they're now gaining traction among viewers that crave clever and imaginative content. Read More...
View articleReal-time learning allows you to gather the data you need, relevant to what you are trying to accomplish right now, versus relying on previously built...
View articleHere are three ways big data could be analyzed for retargeting campaigns. Read More...
View articleAOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Read More...
View articleNative Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it...
View articleAt the moment to view videos on YouTube on a mobile device, you have to be connected to some sort of internet connection. That will change in November...
View articleIt’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t wor...
View articleWith the rise of WeChat, Line and Whatsapp, what are the implications for managing brand reputation on these mobile social platforms? Consider these t...
View articleBefore you default to old platform stand-ins for your next campaign, explore the potential of image-based social media. Read More...
View articleMillennial Media and AppNexus are the latest pairing in what has become a rush of major acquisitions and deals. Read More...
View articleSix lessons we can learn from the explosive growth in native advertising –and apply to whatever marketing we do, native or not. Read More...
View articleChina's digital spend is forecast to grow fueled by video, search, and mobile - continues to be major driver for growth in Asia Pacific region. Read M...
View articleIsn't it time that we came together as an industry to create a positive sense of awareness for our industry? Read More...
View articlePutting engagement to work for your brand on mobile video. Read More...
View articleProducing quality content is expensive but here are five steps to get you started. Read More...
View articleContent curation is about adding value, not getting a quick marketing fix. Read More...
View articleHow to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make...
View articleIntegrating longstanding marketing practices with new customer communication channels. Read More...
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