In this Q&A, Changi's community manager shares why and how they use Instagram to inspire travel and ignite the love for its airport. Read More...
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View articleThe platform allows brands to engage customers across multiple digital channels and devices from a single self-contained, sharable ad unit. Read More...
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View articleConsider these five suggestions to manage this paradigm shift within the agency. Read More...
View articleMarket participants welcomed the news, confirmed by Yahoo today, that it has signed a global agreement with Google to display its ads on selected Yaho...
View articleAs consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent jo...
View articleComScore has expanded its mobile data measurement resources, adding more data from smartphone users, tablet owners, and Internet-connected home device...
View articleTo make our dollars count in 2013 and beyond, we'll need to make sure we've designed them to succeed. Read More...
View articleHere is what I think marketers should be putting into their shopping list for 2013 in the region. Read More...
View articleBudweiser, Tide and Oreo emerge as winners, while Coke, Lincoln and Calvin Klein languish as losers in the 2013 crop of Super Bowl ads. Read More...
View articleAdWords for video now displays reach and frequency metrics in the campaign reporting interface, giving marketers and advertisers more insight into how...
View articleBudweiser's 2013 Super Bowl ad featuring their famous Clydesdales - and introducing their newest foal, who was just seven days old during the shoot - ...
View articleCheck here for data and analysis as commercials air throughout the game. Read More...
View articleYou've heard that authors are becoming publishers and publishers are becoming brands. What does that really mean? Read More...
View articleTake advantage of this year to hone your company's strategy and go-to-market plans by using this five-point checklist. Read More...
View articleMajor brands are starting to see the value in tailoring their market strategy around the mobile platform. Read More...
View articleAs marketers, here are several ways we can take advantage of this service. Read More...
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