UPDATE: AT&T will purchase pay-per-call tech firm Ingenio to build its performance-based ad services. Read More...
View articleHonda, Pepsi and Epson are among the sponsors of channels on the site formerly known as Grouper. Read More...
View articleAtlas reminds advertisers that offline shoppers head online to research purchases, check stock at local stores after Cyber Monday. Read More...
View articleTravelex, Sony and HP are among those testing community features in online learning programs. Read More...
View articleGoogle loses Rajaram; Dulski takes over at Fatdoor. Read More...
View articleIt looks like some of the first online ads endorsing a specific presidential candidate bought by a non-campaign entity ran last month Read More...
View articleCompany cites streamlining of its U.S. business, but inter-agency poaching may have been an equal factor. Read More...
View articleNikon, Puma and Virgin America sign on to subsidize an avalanche of free MP3s. Read More...
View articlePC maker's holiday effort includes make-your-own, star-studded video wish lists. Read More...
View articleClickable swipes Kalehoff from Nielsen BuzzMetrics; U.S. Navy tries podcasts; Digitas names an ECD in Chicago. Read More...
View articleIf you really want to tell friends what you think about an online television show, Coca-Cola is making it possible to share your comments... as long a...
View articleTraditional ad agencies have the most to lose during the transition to digital advertising Read More...
View articleIt seems clear that some major brands are taking video game tournaments and events as an effective means of reaching their target audience Read More...
View articleMarvel Comics, and the comic book industry in general, has a problem Read More...
View articleThe Florida AG's office has struck again Read More...
View articleAOL relaunched Games.com in an effort to provide advertising integration "beyond banner ads." The new opportunities include in-game advertising integr...
View articleThanksgiving is family time, will you be watching TV? Lifetime TV wants to make sure viewers tune in and created a mobile contest and sweepstakes to m...
View articleWorking Assets, the telco with a heart and lefty politics, has relaunched its Credo Mobile wireless service -- an MVNO built on Sprint's network Read ...
View articleA new Web marketing platform is the culmination of the firm's acquisitions, with technologies from Lyris, EmailLabs, ClickTracks and Hot Banana. Read ...
View articleInteractive campaign for watchmaker highlights sports stars' views on inner strength. Read More...
View articleYou hear a lot about the Web's legitimization as a marketing medium, but a quick glance at the biggest online ad buyers shows just how far it has to g...
View articleAlliances to support in-video advertising, and especially video overlays, are coming fast and furious Read More...
View articleFirst of its kind offering will share competitive intelligence and snapshots of ads appearing on mobile Web sites. Read More...
View article"Guitar Hero III" and "Tony Hawk's Proving Ground" both hit retail shelves in recent weeks. Read More...
View articleThe industry breakdown of ad placements and unit types and the top 25 companies placing sponsored links. Read More...
View articleLeo Burnett, Starcom MediaVest Group and Digitas will maintain independent business operations, yet work as a combined unit under the Publicis umbrell...
View articleAT&T asks Atmosphere where it lives; Big Arrow Group and Lazur Hoyvald Goldstein Partners visit the hospital. Read More...
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