Top 50 Advertisers by Media Value in February, 2007
Media

Top 50 Advertisers by Media Value in February, 2007

19y rumo

Top 50 Advertisers by Media Value in February, 200...

Top 50 Advertisers by Media Value in February, 2007 Read More...

View article
Vonage to Weed out High Cost Acquisition Efforts
Media

Vonage to Weed out High Cost Acquisition Efforts

19y Kate Kaye

Vonage to Weed out High Cost Acquisition Efforts

The CEO of big online ad spender Vonage, Michael Snyder, has resigned Read More...

View article
Technorati Acquisition Will Build Brand Services
Media

Technorati Acquisition Will Build Brand Services

19y Kate Kaye

Technorati Acquisition Will Build Brand Services

The social media search firm's acquisition of media aggregation technology outfit Personal Bee will extend Technorati's marketing services. Read More...

View article
The Lobbyist, the Congressmen and the Utah Search Ad Law
Media

The Lobbyist, the Congressmen and the Utah Search Ad Law

19y Kate Kaye

The Lobbyist, the Congressmen and the Utah Search ...

A look at the connections among players involved in Utah's new trademark law affecting search marketers. Read More...

View article
Interpublic to Acquire Reprise Media
Media

Interpublic to Acquire Reprise Media

19y Matthew G. Nelson

Interpublic to Acquire Reprise Media

Deal gives Reprise access to international clients, brings Interpublic search expertise. Read More...

View article
Another GoogTube Deal in the Offing? Watch SpotRunner and Co.
Media

Another GoogTube Deal in the Offing? Watch SpotRunner and Co.

19y Zachary Rodgers

Another GoogTube Deal in the Offing? Watch SpotRun...

DirecTV would neither confirm nor deny a report today in VentureBeat that the company is about to pact with Google on representation of some boob tube...

View article
Congress to YouTube: No Terrorist Propaganda!
Media

Congress to YouTube: No Terrorist Propaganda!

19y Kate Kaye

Congress to YouTube: No Terrorist Propaganda!

CGM jihadists beware Read More

View article
Search Marketers Content with ROI, Plan to Spend More
Media

Search Marketers Content with ROI, Plan to Spend More

19y Kevin Newcomb

Search Marketers Content with ROI, Plan to Spend M...

A new report from JupiterResearch found that the majority of search marketers are satisfied with the return on investment they are seeing from search....

View article
Mobile Marketing Offers Pot of Gold for the Brave
Media

Mobile Marketing Offers Pot of Gold for the Brave

19y Fred Aun

Mobile Marketing Offers Pot of Gold for the Brave

ABI predicts advertisers will spend about $3 billion on mobile advertising globally by the end of this year. Read More...

View article
Execs & Accounts for April 11, 2007
Media

Execs & Accounts for April 11, 2007

19y rumo

Execs & Accounts for April 11, 2007

Range Opens in Big Apple; SicolaMartin Shuffles Team; Vegas.com Antes up with Coremetrics. Read More...

View article
Yahoo's Panama Scores Viacom
Media

Yahoo's Panama Scores Viacom

19y Matthew G. Nelson

Yahoo's Panama Scores Viacom

The new platform will run contextual text ads for Viacom broadband sites. Read More...

View article
ESPN’s Spanish Arm Launches Microsite to Bolster Viewing
Media

ESPN’s Spanish Arm Launches Microsite to Bolster Viewing

19y Matthew G. Nelson

ESPN’s Spanish Arm Launches Microsite to Bolster V...

A Spanish microsite incorporates a 1-800 number and Spanish and English keyword buys. Read More...

View article
Search Terms for Q1 2007
Media

Search Terms for Q1 2007

19y Enid Burns

Search Terms for Q1 2007

A look at what Internet users searched for in Q1 2007. Read More

View article
Atkins Gains Consumer Loyalty Through E-Learning
Media

Atkins Gains Consumer Loyalty Through E-Learning

19y Enid Burns

Atkins Gains Consumer Loyalty Through E-Learning

The Atkins Learning Center offers online courses to educate consumers on healthy lifestyles and increase awareness of the Atkins Advantage brand. Read...

View article
Candidates Missing Issue-Based Keyword Opportunities
Media

Candidates Missing Issue-Based Keyword Opportunities

19y Kate Kaye

Candidates Missing Issue-Based Keyword Opportuniti...

Prezvid and BlogP.I. each have in-depth reports on what Google AdWords ads are resulting when searching on Presidential candidate names (thanks TechPr...

View article
Google Launches Voice-Based Local Search Experiment
Media

Google Launches Voice-Based Local Search Experiment

19y Matthew G. Nelson

Google Launches Voice-Based Local Search Experimen...

The 411 on directory assistance from the search giant. Read More...

View article
How Vonage Woes Could Affect Online Advertising
Media

How Vonage Woes Could Affect Online Advertising

19y Kate Kaye

How Vonage Woes Could Affect Online Advertising

Vonage has been known as a big online ad spender, but a recent patent ruling against it could change that. Read More...

View article
Advertisers Overwhelmed by Online Network Choices, Says Study
Media

Advertisers Overwhelmed by Online Network Choices, Says Study

19y Fred Aun

Advertisers Overwhelmed by Online Network Choices,...

A new ad network survey finds advertisers by and large feel the space is too crowded, but that's not stopping them from increasing their spend. Read M...

View article
MarthaStewart.com Relaunches As Women's Portal Race Heats Up
Media

MarthaStewart.com Relaunches As Women's Portal Race Heats Up

19y Zachary Rodgers

MarthaStewart.com Relaunches As Women's Portal Rac...

Martha Stewart Living Omnimedia will leverage its print and broadcast arms to promote the site, as rival iVillage has done with parent NBC Universal. ...

View article
24/7 Real Media Adds Mobile Campaigns to Search Ad Product
Media

24/7 Real Media Adds Mobile Campaigns to Search Ad Product

19y Enid Burns

24/7 Real Media Adds Mobile Campaigns to Search Ad...

Decide DNA now supports paid, organic, and mobile search in a single interface. Read More...

View article
Google Canvasses Students on E-Mail Habits
Media

Google Canvasses Students on E-Mail Habits

19y Rebecca Lieb

Google Canvasses Students on E-Mail Habits

Google's asking university students to tell them their thoughts on campus e-mail. The survey asks students about their e-mail habits and preferences, ...

View article
Yahoo Shuts Down Points Program
Media

Yahoo Shuts Down Points Program

19y Zachary Rodgers

Yahoo Shuts Down Points Program

Online loyalty and rewards programs are dying a slow death Read More...

View article
A Totally Linear, Totally Great Site
Media

A Totally Linear, Totally Great Site

19y Zachary Rodgers

A Totally Linear, Totally Great Site

Miranda July has created a completely linear site experience to promote her new story collection, and its greatness despite the lack of user control (...

View article
AOL Unveils Google-Powered Search Marketplace
Media

AOL Unveils Google-Powered Search Marketplace

19y Kevin Newcomb

AOL Unveils Google-Powered Search Marketplace

Advertisers wishing to target AOL Search users specifically can now do so using a white-label version of Google's AdWords platform. Read More...

View article
Execs & Accounts for April 9, 2007
Media

Execs & Accounts for April 9, 2007

19y Matthew G. Nelson

Execs & Accounts for April 9, 2007

Google increases staff in its philanthropic arm; The San Diego Tribune goes hyperlocal; iVillage hires and promotes several. Read More...

View article
New York Times Revamps Auto Site to Woo Researchers
Media

New York Times Revamps Auto Site to Woo Researchers

19y Matthew G. Nelson

New York Times Revamps Auto Site to Woo Researcher...

New features added to the newspaper's automotive site intended to provide more information to readers and less need to click through to other sites. R...

View article
Bottom Slurping for Google Juice
Media

Bottom Slurping for Google Juice

19y Kate Kaye

Bottom Slurping for Google Juice

Is a service affiliated with Google ad man Tim Armstrong helping to fuel Web bottom feeding? OK, maybe I'm blowing it a bit out of proportion, but her...

View article
1 193 194 195 196 197 684