Execs & Accounts for August 21, 2006
Media

Execs & Accounts for August 21, 2006

20y Zachary Rodgers

Execs & Accounts for August 21, 2006

Answers.com gets VP of ad sales; Tacoda hires a sales development manager; SpunLogic builds site for Cartoon Network to support recess. Read More...

View article
A Marketer's Take on E-mail Authentication
Media

A Marketer's Take on E-mail Authentication

20y Kevin Newcomb

A Marketer's Take on E-mail Authentication

While e-mail authentication presents challenges for all senders, there are considerations unique to marketers that need to be addressed to protect a c...

View article
Social Shopping with ThisNext Crowd
Media

Social Shopping with ThisNext Crowd

20y Enid Burns

Social Shopping with ThisNext Crowd

Socially-driven shopping site ThisNext will have its community create shopcasts based on product purchases and experiences. Read More...

View article
In-Game Ads: Working With Developers
Media

In-Game Ads: Working With Developers

20y Enid Burns

In-Game Ads: Working With Developers

Integrating with a game? It's about more than buying media. You'll need to work with developers, too. Read More...

View article
No Need to Seed: IVN to Spark Viral Videos with Paid Placement
Media

No Need to Seed: IVN to Spark Viral Videos with Paid Placement

20y Kate Kaye

No Need to Seed: IVN to Spark Viral Videos with Pa...

The company will allow advertisers to pay for video placement in prominent areas on viral video sites, in non-ad positions normally reserved for edito...

View article
Accountability, Consolidation Major Concerns for Advertisers
Media

Accountability, Consolidation Major Concerns for Advertisers

20y Marty Orgel

Accountability, Consolidation Major Concerns for A...

Even the most measurable medium leaves advertisers wanting more. Read More...

View article
Advertising Placements by Industry and Top Sponsored Links, July 2006
Media

Advertising Placements by Industry and Top Sponsored Links, July 2006

20y rumo

Advertising Placements by Industry and Top Sponsor...

Advertising Placements by Industry and Top Sponsored Links, July 2006 Read More...

View article
MasterCard Hopes to Engage With Mini-Drama
Media

MasterCard Hopes to Engage With Mini-Drama

20y Kevin Newcomb

MasterCard Hopes to Engage With Mini-Drama

A new short film produced by TNT aims to draw TV and online viewers closer to the MasterCard brand. Read More...

View article
Execs & Accounts for August 18, 2006
Media

Execs & Accounts for August 18, 2006

20y rumo

Execs & Accounts for August 18, 2006

Bazaarvoice names Osborne VP of sales; Powered picks Tack for VP of worldwide sales; Firstborn adds to its creative team. Read More...

View article
Let the Del.icio.us Monetization Begin
Media

Let the Del.icio.us Monetization Begin

20y Zachary Rodgers

Let the Del.icio.us Monetization Begin

When Yahoo acquired bookmarking and tagging site del.icio.us in December, Yahoo's Tim Mayer told ClickZ that the company would tread lightly when it c...

View article
Gotta Grab Skyworks
Media

Gotta Grab Skyworks

20y Kate Kaye

Gotta Grab Skyworks

Online gaming rental company Gottaplay Interactive is snapping up advergaming outfit Skyworks Technologies Read More...

View article
This Call Brought to You By... Nobody
Media

This Call Brought to You By... Nobody

20y Marty Orgel

This Call Brought to You By... Nobody

Video advertising on mobile phones has been looming on the horizon, but some marketers say it's still a long way off. Read More...

View article
Interactive Outdoor Ads Bring Yell.com's Virtual Biz Listings to Life
Media

Interactive Outdoor Ads Bring Yell.com's Virtual Biz Listings to Life

20y Kate Kaye

Interactive Outdoor Ads Bring Yell.com's Virtual B...

The UK local search service has launched a multi-pronged campaign developed by AKQA featuring interactive outdoor and GPS-enabled ads. Read More...

View article
Land Rover Turns to Live World for Online Community
Media

Land Rover Turns to Live World for Online Community

20y Kevin Newcomb

Land Rover Turns to Live World for Online Communit...

Part of the carmaker's Read More

View article
Social Networks: Music to Brit Marketers' Ears
Media

Social Networks: Music to Brit Marketers' Ears

20y Rebecca Lieb

Social Networks: Music to Brit Marketers' Ears

This whole social networking thing isn't going away anytime soon, is it? My breakfast copy of the FT is brimming with British social network news. Wit...

View article
Top Advertisers Sign On for ‘Gold Rush’
Media

Top Advertisers Sign On for ‘Gold Rush’

20y Kevin Newcomb

Top Advertisers Sign On for ‘Gold Rush’

The AOL/Mark Burnett reality game will weave sponsors' brands into the experience. Read More...

View article
Huge Growth in Online Ads Enough for Newspaper Industry?
Media

Huge Growth in Online Ads Enough for Newspaper Industry?

20y Kate Kaye

Huge Growth in Online Ads Enough for Newspaper Ind...

If memory serves, when Putin took the helm at the Kremlin, his goal was to get Russia's economic ball rolling with an annual growth rate of 10 percent...

View article
CBS Brings Out the Big Guns for Innertube
Media

CBS Brings Out the Big Guns for Innertube

20y Kate Kaye

CBS Brings Out the Big Guns for Innertube

CBS is stepping up the quality of its content, adding top shows to its lineup of Web video play Innertube the day after they air on TV Read More...

View article
AOL Gets Into the Game
Media

AOL Gets Into the Game

20y Kate Kaye

AOL Gets Into the Game

AOL greatly improved its gaming content this week with the acquisition of GameDaily from Gigex Read More...

View article
Analytics Group Aims to Clear Cookies' Bad Name
Media

Analytics Group Aims to Clear Cookies' Bad Name

20y Kevin Newcomb

Analytics Group Aims to Clear Cookies' Bad Name

The Web Analytics Association is undertaking an educational campaign to teach users what cookies can and cannot do. Read More...

View article
About Shapes Up for Health Content Expansion
Media

About Shapes Up for Health Content Expansion

20y Kate Kaye

About Shapes Up for Health Content Expansion

The guide site is developing audio, video and custom branded health content, and intensifying its health editorial review process. Read More...

View article
Execs & Accounts for August 16, 2006
Media

Execs & Accounts for August 16, 2006

20y rumo

Execs & Accounts for August 16, 2006

ViTrue gets Lightningcast vet; PureVideo taps Kelly as VP of Sales; MWW Group names Bartholomew GM in Dallas; Tacoda picks Polos for VP of inside ad s...

View article
Greg Stuart to Search for Greener CEO Pastures
Media

Greg Stuart to Search for Greener CEO Pastures

20y Kate Kaye

Greg Stuart to Search for Greener CEO Pastures

The Interactive Advertising Bureau CEO will step down at the end of the year following a five-year stint heading the trade group. Read More...

View article
IAC Gets College Humor
Media

IAC Gets College Humor

20y Kevin Newcomb

IAC Gets College Humor

IAC has acquired a 51 percent stake in Connected Ventures, parent of CollegeHumor.com. Read More...

View article
AdCenter Launches in U.K.
Media

AdCenter Launches in U.K.

20y Kate Kaye

AdCenter Launches in U.K.

Microsoft today began serving 100% of its paid search ads in the U.K Read More...

View article
Can Coupons Bring Local Businesses Online?
Media

Can Coupons Bring Local Businesses Online?

20y Kate Kaye

Can Coupons Bring Local Businesses Online?

Google's plan to add printable coupons to its local business listings could be a key in getting mom & pops online Read More...

View article
Customer Satisfaction in News Sites Mismatched with Ad Spend
Media

Customer Satisfaction in News Sites Mismatched with Ad Spend

20y Enid Burns

Customer Satisfaction in News Sites Mismatched wit...

News and information sites lack innovation and features that capture the success of TV and newspaper counterparts. Read More...

View article
1 238 239 240 241 242 684