Higher Paid Search Rank Not Always Better, Study Says
Media

Higher Paid Search Rank Not Always Better, Study Says

22y Kevin Newcomb

Higher Paid Search Rank Not Always Better, Study S...

Research by Atlas DMT finds that, in some cases, lower-ranked keywords had higher conversion rates. Read More...

View article
Yahoo! Profits Soar from Ads, Google Stake
Media

Yahoo! Profits Soar from Ads, Google Stake

22y Kevin Newcomb

Yahoo! Profits Soar from Ads, Google Stake

While the company saw very substantial growth from advertising, more than half of the quarter's income came from the sale of stock the company held in...

View article
Bits & Bytes for October 12, 2004
Media

Bits & Bytes for October 12, 2004

22y Pamela Parker

Bits & Bytes for October 12, 2004

AOL, MSN Debut Music Offerings; Reuters Launches Interactive TV via Internet; Intermix to Acquire Focalex Read More...

View article
Study: Mostly National Advertisers Will Buy Local Ads
Media

Study: Mostly National Advertisers Will Buy Local Ads

22y Kevin Newcomb

Study: Mostly National Advertisers Will Buy Local ...

While online media companies gear up to attract local advertisers, national chains will be the ones snapping up most of the inventory. Read More...

View article
Bits & Bytes for October 11, 2004
Media

Bits & Bytes for October 11, 2004

22y Pamela Parker

Bits & Bytes for October 11, 2004

DoubleClick upgrades ad servers; SAP and the Washington Post team. Read More...

View article
Survey Finds Consumer Interest in Branded Video
Media

Survey Finds Consumer Interest in Branded Video

22y Kevin Newcomb

Survey Finds Consumer Interest in Branded Video

Maven Networks found most broadband users would be willing to download a branded interactive video channel to their desktop. Read More...

View article
Travel Vets Launch Beta of ’Google for Travel’
Media

Travel Vets Launch Beta of ’Google for Travel’

22y Pamela Parker

Travel Vets Launch Beta of ’Google for Travel’

Former Orbitz, Travelocity and Expedia executives envision advanced personalization features that have never existed before. Read More...

View article
Wireless Watch for October 8, 2004
Media

Wireless Watch for October 8, 2004

22y Zachary Rodgers

Wireless Watch for October 8, 2004

UPDATE: Synfonic debuts SMS-based directory service; Big leap predicted for mobile data; Contest boosts Yahoo! mobile offerings; SMS sweepstakes on iT...

View article
Execs & Accounts for October 8, 2004
Media

Execs & Accounts for October 8, 2004

22y Zachary Rodgers

Execs & Accounts for October 8, 2004

The Weather Channel Interactive tries to challenge WeatherBug in desktop arena; Real Magnet joins bonded sender program; Travel Alberta International ...

View article
Study: Growth in Worldwide Ad Spend Led by Internet
Media

Study: Growth in Worldwide Ad Spend Led by Internet

22y Kevin Newcomb

Study: Growth in Worldwide Ad Spend Led by Interne...

ZenithOptimedia predicts Internet ad expenditure growth will outpace other media worldwide. Read More...

View article
Google Launches Beta of SMS Search Queries
Media

Google Launches Beta of SMS Search Queries

22y Pamela Parker

Google Launches Beta of SMS Search Queries

The search giant invites texters to GOOGL on their mobile phones. Read More...

View article
Group Sets Guidelines for Viral Marketing
Media

Group Sets Guidelines for Viral Marketing

22y Kevin Newcomb

Group Sets Guidelines for Viral Marketing

UPDATE: The Viral + Buzz Marketing Association defines its mission and guiding principles. Read More...

View article
Bits & Bytes for October 7, 2004
Media

Bits & Bytes for October 7, 2004

22y Pamela Parker

Bits & Bytes for October 7, 2004

Google opens up Print; USAToday.com gets video; and PR Newswire offers SEO. Read More...

View article
Snap Gets Into Search Game
Media

Snap Gets Into Search Game

22y Kevin Newcomb

Snap Gets Into Search Game

UPDATE: Snap.com uses advertisers’ conversion rates as a big factor when ranking search results. Read More...

View article
Execs & Accounts for October 6, 2004
Media

Execs & Accounts for October 6, 2004

22y Zachary Rodgers

Execs & Accounts for October 6, 2004

Avenue A/Razorfish names Magun to lead new search division; Blogger creator Evan Williams resigns from Google; Dow Jones & Company names an executive ...

View article
Bits & Bytes for October 6, 2004
Media

Bits & Bytes for October 6, 2004

22y Rebecca Lieb

Bits & Bytes for October 6, 2004

Court to rehear e-mail privacy case; Belo launches self-service tool for local advertisers. Read More...

View article
America Online to Break Branding Effort
Media

America Online to Break Branding Effort

22y Pamela Parker

America Online to Break Branding Effort

The company will start with print ads and unveil a new logo. Read More...

View article
Kanoodle Unveils Self-Service Ad Tool
Media

Kanoodle Unveils Self-Service Ad Tool

22y Kevin Newcomb

Kanoodle Unveils Self-Service Ad Tool

BrightAds allows small and mid-sized publishers to display Kanoodle’s contextual sponsored links on their content pages. Read More...

View article
My Yahoo! Search Beta Debuts
Media

My Yahoo! Search Beta Debuts

22y Pamela Parker

My Yahoo! Search Beta Debuts

Yahoo! shows its hand in the contest to create meaningful personalization tools. Read More...

View article
Web Hosts Debut Ad Services for SMBs
Media

Web Hosts Debut Ad Services for SMBs

22y Kevin Newcomb

Web Hosts Debut Ad Services for SMBs

A recent barrage of offerings from Web hosting providers promise to manage online ad campaigns for small and mid-sized businesses. Read More...

View article
Yahoo! Local Unwrapped
Media

Yahoo! Local Unwrapped

22y Kevin Newcomb

Yahoo! Local Unwrapped

UPDATE: Yahoo! takes its local search product out of beta. Read More

View article
Yellow Pages Publisher Teams to Offer Online Marketing Services
Media

Yellow Pages Publisher Teams to Offer Online Marketing Services

22y Pamela Parker

Yellow Pages Publisher Teams to Offer Online Marke...

Three firms join to migrate small- and medium-sized businesses from the yellow pages to the search engines. Read More...

View article
Gawker Media: We're Where the Boys Are
Media

Gawker Media: We're Where the Boys Are

22y Pamela Parker

Gawker Media: We're Where the Boys Are

The company scores its first exclusive ad deal and its biggest yet. Read More...

View article
Execs & Accounts for October 4, 2004
Media

Execs & Accounts for October 4, 2004

22y Zachary Rodgers

Execs & Accounts for October 4, 2004

AKQA hires Lot 21 co-founder; TRUSTe hires VPs of legal and business development; ePrize promotes two. Read More...

View article
Should All Sites Syndicate?
Media

Should All Sites Syndicate?

22y Zachary Rodgers

Should All Sites Syndicate?

Feed aggregators are gaining momentum with content consumers. But whether site syndication is a boon or bane to publishers depends on whom you ask. Re...

View article
Responsys, Coremetrics Tie Site Behavior to E-Mail Marketing
Media

Responsys, Coremetrics Tie Site Behavior to E-Mail Marketing

22y Kevin Newcomb

Responsys, Coremetrics Tie Site Behavior to E-Mail...

Behavioral data gathered by Coremetrics is used to power pre-defined campaigns in Responsys' e-mail marketing platform. Read More...

View article
Redesigned CBS MarketWatch Features More Prominent Ads
Media

Redesigned CBS MarketWatch Features More Prominent Ads

22y Kevin Newcomb

Redesigned CBS MarketWatch Features More Prominent...

News site's redesign goals: highlight ads, broadband content. Read More...

View article
1 349 350 351 352 353 684