ACTV Inc.'s SpotOn interactive televisionad system took two steps forward Tuesday, as ad agency GSD&M and Nielsen Media Research signed on asstrategic...
View articleDana never got the "Love Bug," the email worm that made front-page headlines all over the world last week. The likely reason he didn't get this bad lo...
View articleIn a team effort to court the young alternative set, Atlantic Records and America Online Inc. on Tuesday inked aco-marketing agreement to promote the ...
View articleAs the investment action in online media marketplaces in the US reaches newheights, it's no surprise that players are eager to export the idea ofbuyin...
View articleOneMediaPlace -- formerlyAdauction.com -- this week secured $67 million in private investmentfinancing led by CMGI @Ventures. Read More...
View articleInternet marketer Engage Inc. and Akamai Technologies Inc., a streaming media provider, Monday announced they will unite to deliver on-line content, s...
View articleAccepted wisdom says that the web is a different medium from TV. While earlier assumptions that video content would replace text have not become real,...
View articleIn an effort to reach advertisers who would usually use GIF banners, Excite@Home's Enliven division on Monday unveiled arich media ad format -- Enlive...
View articleAdForce Inc., an online provider ofcentralized,outsourced ad management and delivery services, Monday launcheda new marketing product in partnership w...
View articleStart-up wireless player smartRay.comon Monday took a crucial first step as it ramps up, signing a firstadvertiser -- Showtime Networks-- for the ente...
View articleCulinary products e-tailer Tavoloplaced a bet on broadband content's power to drive sales, forging a deal onMonday with Yahoo! that puts itscontent, p...
View articleAd firm L90on Monday unveiled a wireless marketing solutioncalled L90|ToGo, a service based on the company's ad serving technologythat lets businesses...
View articleIn a bid to remain the top player in the domain name registration business, Network Solutions Inc. onMonday inked a multi-year, multi-million dollar m...
View articlePortal and access firm Excite@Home on Monday kicked off a television and outdooradvertising effort, which highlights the personalization features andu...
View articleIn the latest round in the ad serving patent wars, 24/7 Media Inc. on Friday filed suitagainst industry leader DoubleClickInc., alleging that the latt...
View articleForget banner ads, text links and click-throughs. A new start-up Internet firm, eTour.com, promises advertisers itwill deliver people directly to thei...
View articleLet's talk about Bill Gates. Since Dana started covering him in 1983, Bill has gone from geek to god to myth to legend. But even legends have problems...
View articleExpect edgy ads from financial news and information company TheStreet.com, which late Thursday selected DeVito/Verdi asagency of record for its June r...
View articleStart-up cable, satellite, and Web player IMNTV, which plans to offer professionaland amateur music video content, is ramping up its marketing efforts...
View articleAfter examining existing consumer protection rules and guidelines onadvertising, the Federal Trade Commissionthis week said advertisers must be as car...
View articleInternet advertising and marketing firm L90 on Thursday opened the doors on a newdivision -- L90Latino -- that aims to reel in advertisers and publish...
View articleEarthnoise.com, a start-up video sharing community, on Wednesday hired fouragencies to help it make a big splash with its spring public debut. Read Mo...
View articleIn a bid to expand its capabilities in the growing field of onlinemarketing, Alternate Marketing NetworksInc. on Thursday acquired AdTrackMedia.com, a...
View articleI know you're enjoying the battle between Time Warner and Disney over thecarriage of ABC channels on some big cable systems. Even if the action has su...
View articleSearch technology firm Inktomi Corp.on Thursday agreed to urge companies from its client list to join DoubleClick Inc.'s recently announcedsearch netw...
View articleVerio Inc., a web hosting company, Thursday announced it will provide the infrastructure to support 5th Avenue Channel Corp.'s NeTVideoNetworks, a TV ...
View articleMonster.com Thursday pitched a Web sitethat provides career development resources for sales professionals and adirect link to more than 40,000 sales j...
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