All the hoopla over Larry Ellison's race with Bill Gates for "world's richest man" obscured an important point: Conventional wisdom regarding how comp...
View articleMediaconnex, a firm that'sdeveloping an Internet market for the buying and selling of televisionadvertising inventory, on Tuesday tapped KPMG Consulti...
View articleDirect marketing powerhouse Experianon Tuesday tapped e-mail marketing infrastructure firm FloNetwork Inc. to help it take itsoffline services onto th...
View articleClassicYears.com, a site aimed at the over 50 crowd that's set to launchthis fall, this week signed Brady mom and NBC Later Today host FlorenceHenders...
View articleTwo marketing technology firms -- Veridiem Inc. and Adinfonitum -- onMonday separately introduced products that would let marketers see theresults of ...
View articleAfter running off Matt Drudge a while back, Dana turns his attention today to James Cramer, urging him to go back to his day job: trading stocks. Whil...
View articleThe death of UK-based clothing e-tailer boo.com, ascribed at least partially toover-the-top marketing spending, could be causing a lot of boo-hoos in ...
View articleWeb hosting firm Digex Inc. on Mondaysaid it had drafted basketball star Shaquille O'Neal to help it spread theword about its services to potential bu...
View articleDoubleClick Inc. on Mondaycaptured Lowestfare.com as a"Select" partner, meaning that the Internet advertising giant will be thesole ad sales represent...
View articleMyComputer.com, a firm thatprovides small Web businesses with outsourced applications, on Monday addedcost-per-click advertising to the services it pr...
View articleInteractive media planning and buying firm Beyond Interactive on Monday planted itsflag on European soil with the acquisition of media21, a London-bas...
View articleFree Internet telephone service Dialpad.com on Monday chose Citron Haligman Bedecarre (CHB) to handlea national advertising and branding campaign. Rea...
View articleThe CMGI Inc.-owned AltaVista portal this week unveiled arewards program that extends to all of its shopping partner sites, in hopesthat the points pr...
View articleTasty treats and local laws? Sorry, you can't pop open a beer just anywhere. Just ask Webvan. Learn what can happen when you commit to the market befo...
View articleAdding a seventh category to its group of networks, advertising giant DoubleClick Inc. on Friday unveiledits commerce network, designed to appeal to a...
View articleConsumer packaged goods makers have long been hotly sought after by theonline advertising industry, simply because of the major dollars theycommand, a...
View articleWireless technology firm i3 Mobileon Thursday jumped into the advertising field,unveiling its solution for serving targeted, permission-based advertis...
View articleInternet governance is being developed through treaties. Yet, while government-to-government agreements are designed to set norms and coordinate the e...
View articleThe wireless advertising industry's dueling standards groups -- the Internet Advertising Bureau's Wireless AdCouncil and the Wireless AdvertisingIndus...
View articleIt's the new trend; when advertising giant DoubleClick Inc. sues your companyalleging patent infringement, just sue back. Read More...
View articleIn its second big agreement to beef up its new Auto Channel, America Online Inc. on Wednesday struck afour-year deal with Autoweb.com Inc.,that places...
View articleInviting consumers to "Make Yourself at Home," HomeAdvisor.com on Wednesday kickedoff its first offline campaign, in an effort to help the brand stand...
View articleWhen you're the number-four portal in the ratings, it's hard to get your props even if most of your rivals are TV networks. While Lycos' value has inc...
View articleStart-up GoldPocket.com on Tuesdaylaunched a major marketing effort to raise awareness about a weekly onlinegame show in which it's giving away a mill...
View articleDoubleClick Inc. on Wednesday revealed the composition of its newly-formedconsumer privacy advisory board, a body the company decided to form afterbei...
View articleCollege admissions counseling site Achieva.com on Wednesday called on DDB Worldwide and DDB Digital to help itcraft a national advertising campaign. R...
View articleOnline couponing site Save.com, whosebiggest investor is offline couponing powerhouse Valassis Communications,Inc., this week agreed to acquire MyCoup...
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