Advertising.com Unveils New Ad Serving System
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Advertising.com Unveils New Ad Serving System

26y Pamela Parker

Advertising.com Unveils New Ad Serving System

After a year of development, cost-per-click player Advertising.com on Wednesday releasedits new ad serving system -- Ad-OS -- which can deliver ads ac...

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Bannerlab.com, AdForce, Akamai Team for Streaming Media Ads
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Bannerlab.com, AdForce, Akamai Team for Streaming Media Ads

26y Pamela Parker

Bannerlab.com, AdForce, Akamai Team for Streaming ...

Ad technology and design shop Bannerlab.com on Wednesday tapped Akamai and CMGI's AdForce for the infrastructure to supportits delivery of streaming m...

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Omnicom Takes Stake in Eisnor Interactive
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Omnicom Takes Stake in Eisnor Interactive

26y Pamela Parker

Omnicom Takes Stake in Eisnor Interactive

Ad giant Omnicom Group has addedanother marketing firm to its portfolio of investments, with an agreementon Wednesday to take a piece of EisnorInterac...

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AdOutlet.com Secures $25 Million Investment
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AdOutlet.com Secures $25 Million Investment

26y Pamela Parker

AdOutlet.com Secures $25 Million Investment

Online advertising marketplace AdOutlet.com on Wednesday snapped up $25million in new financing led by DLJ's venture capital arm, The Sprout Group. Re...

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Beyond Interactive Goes International
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Beyond Interactive Goes International

26y Pamela Parker

Beyond Interactive Goes International

Internet marketing firm BeyondInteractive this week opened the doors on its first two internationaloffices, in China and Mexico, as part of an expansi...

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AdAgency Mezzina Brown Turns VC With Reorganization
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AdAgency Mezzina Brown Turns VC With Reorganization

26y Pamela Parker

AdAgency Mezzina Brown Turns VC With Reorganizatio...

With all of the ads for equity deals giving agencies a taste for theventure capital business, it's no surprise that Mezzina/Brown on Tuesdayjumped in ...

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The Republican Panda Bear
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The Republican Panda Bear

26y Dana Blankenhorn

The Republican Panda Bear

Dana's last rant on Internet sales taxes hammered the Democrats when he asked "Where's the store?" Last week Republicans came out of their hidey-hole ...

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AdRelevance to Issue Alerts about Competitor's Ads
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AdRelevance to Issue Alerts about Competitor's Ads

26y Pamela Parker

AdRelevance to Issue Alerts about Competitor's Ads

In an effort to bring its customers competitive intelligence more quickly,AdRelevance on Tuesday launched ane-mail service that sends users informatio...

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NorthPoint Promotes "Broadband Lifestyle" in New Campaign
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NorthPoint Promotes "Broadband Lifestyle" in New Campaign

26y Pamela Parker

NorthPoint Promotes "Broadband Lifestyle" in New C...

Broadband Internet access isn't just a service; it's a lifestyle, accordingto the new advertising campaign launched Tuesday by NorthPoint Communicatio...

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MSN Takes Ad Sales Online
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MSN Takes Ad Sales Online

26y Pamela Parker

MSN Takes Ad Sales Online

In an example of Internet publishers using the medium to easead sales, MSN on Mondaylaunched the MSN MediaCenter, an effort aimed at bringing in small...

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Internet World: The Start-Up Woodstock
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Internet World: The Start-Up Woodstock

26y Dana Blankenhorn

Internet World: The Start-Up Woodstock

If you missed last week's Internet World in Los Angeles (like I did), shame on you. And if you think Penton Media Inc. was hosed when it bought the sh...

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About.com Offers Sponsored Links
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About.com Offers Sponsored Links

26y Pamela Parker

About.com Offers Sponsored Links

In a move to further monetize the traffic on its network ofvertical content sites, About.com on Mondayunveiled "Sprinks," sponsored contextual links, ...

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RealNetworks Debuts Broadband-Ready Live Internet Advertising
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RealNetworks Debuts Broadband-Ready Live Internet Advertising

26y Team ClickZ

RealNetworks Debuts Broadband-Ready Live Internet ...

RealNetworks Inc. Monday announcedthe deployment its first live Internet ad insertion program over broadbandplatforms. Read More...

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MeTV.com Taps Engage as Rep Firm, Streaming Ad Partner
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MeTV.com Taps Engage as Rep Firm, Streaming Ad Partner

26y Pamela Parker

MeTV.com Taps Engage as Rep Firm, Streaming Ad Par...

MeTV.com, a broadbandstreaming-movie start-up, on Monday selected Engage Technologies to sell its banner advertising, andpartnered with the company to...

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Internet Firms Play Ad Games
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Internet Firms Play Ad Games

26y Pamela Parker

Internet Firms Play Ad Games

People's attention is seldom as focused as when they're battling animaginary adversary in a digital game of chess or wandering through avirtual world ...

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infoUSA.com, Kivera Strike Wireless Deal
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infoUSA.com, Kivera Strike Wireless Deal

26y Pamela Parker

infoUSA.com, Kivera Strike Wireless Deal

In a deal that's likely a harbinger of things to come, database marketer infoUSA.com and Kivera made an agreement that marrieswhite- and yellow-page d...

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The Law on Internet Time
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The Law on Internet Time

26y Dana Blankenhorn

The Law on Internet Time

What gives programmers and businesspeople confidence in facing government today is the assumption that the law (and cops) can't work on Internet time....

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FreeShop.com Grabs Distribution on eUniverse Network
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FreeShop.com Grabs Distribution on eUniverse Network

26y Pamela Parker

FreeShop.com Grabs Distribution on eUniverse Netwo...

Direct marketer FreeShop.com onFriday forged an agreement to distribute its top free offers via eUniverse's network of content,commerce and community ...

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Scary, Not Dangerous
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Scary, Not Dangerous

26y Dana Blankenhorn

Scary, Not Dangerous

Tuesday the Dow fell back 500 points, and the "tech-heavy Nasdaq" fell 550, only to stage a comeback and finish down 50 and 75 points, respectively. T...

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GoTo.com, Onvia.com Strike Advertising Agreement
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GoTo.com, Onvia.com Strike Advertising Agreement

26y Pamela Parker

GoTo.com, Onvia.com Strike Advertising Agreement

Pay-for-placement search engine GoTo.comis taking a page from its own playbook, strikinga deal to establish apresence on business-to-business marketpl...

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3D Site Worlds.com Launches First Advertising Push
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3D Site Worlds.com Launches First Advertising Push

26y Pamela Parker

3D Site Worlds.com Launches First Advertising Push

Worlds.com, a 3D site that offersreal-time chat, on Thursday made its first big effort to capture thepublic's attention, with an advertising campaign ...

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L90, RadicalMail Partner to Enhance Viral Marketing Service
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L90, RadicalMail Partner to Enhance Viral Marketing Service

26y Pamela Parker

L90, RadicalMail Partner to Enhance Viral Marketin...

Ad firm L90 inked an agreement on Thursdayto use interactive e-mail company RadicalMail to audio- video- andgraphics-enable its L90Link product, a cus...

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EMAZING Embarks on Grocery Store Promotion
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EMAZING Embarks on Grocery Store Promotion

26y Pamela Parker

EMAZING Embarks on Grocery Store Promotion

EMAZING, an e-mail publisher owned bySony Music, on Thursday begantesting a promotion that will take it into grocery stores on its home turfin Louisvi...

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Companies Form New Industry Group for Responsible Personalization
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Companies Form New Industry Group for Responsible Personalization

26y Pamela Parker

Companies Form New Industry Group for Responsible ...

In an atmosphere in which Internet marketing companies quiver with fear ofbeing accused of anti-consumer privacy practices, another industry grouphas ...

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Amazon’s Lovely Mortar
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Amazon’s Lovely Mortar

26y Dana Blankenhorn

Amazon’s Lovely Mortar

There are times when a warehouse can look awfully good. For Amazon.com, this is one of those times. That's because outfits like CDnow and Peapod are l...

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Engage, Everypath Team to Tackle Wireless Marketing
Media

Engage, Everypath Team to Tackle Wireless Marketing

26y Pamela Parker

Engage, Everypath Team to Tackle Wireless Marketin...

CMGI's Engage Technologieson Wednesday joined with Everypath,a wireless application service provider, in an alliance to develop adserving solutions th...

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Cydoor, TUCOWS Agree to Co-Market Software Ad Package
Media

Cydoor, TUCOWS Agree to Co-Market Software Ad Package

26y Pamela Parker

Cydoor, TUCOWS Agree to Co-Market Software Ad Pack...

Cydoor Technologies, which makestechnology to let software developers place ads in their products, onWednesday teamed with download site TUCOWSNetwork...

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