DoubleClick said ithad made a mistake by planning to merge names with anonymous Web activity because of a lack of government and industry privacy stan...
View articleOnline direct marketer FreeShop.com Friday struck a one-year, seven-figure deal with Promotions.com, thatwill bring FreeShop.com's free and trial offe...
View articleFinancial software maker Intuit Inc. Thursday was moving to plug leaks on its popular Quicken site, after it wasrevealed personal financial informatio...
View articleSpending by dot-com companies in traditional media jumped to $671.6 millionin November, a holiday-driven outlay that tops spending for each of thefirs...
View articleAfter several prominent Internet companies moved to distance themselvesfrom DoubleClick Inc., the advertisingfirm has decided to drop plans to merge o...
View articleGay and lesbian portal Gay.com on Thursdaysaid it had stitched together an advertising network of many of the top gayand lesbian Web sites. Read More...
View articleDana's out of the closet with ADD, Attention Deficit Disorder. Since then, many others have done the same, the biggest "coming out" party since San Fr...
View articleYesterday, Dana promised a solution for protecting intellectual property. It comes from IBM Vice President of Internet Technology John Patrick, who pr...
View articleIntegrated promotion agency SourceMarketing on Wednesday said it's teaming with two executives fromdirect marketer Brann Worldwide, tocreate eSource, ...
View articleStart-up ad network Big BangMedia on Wednesday took the wraps off its new ad model, which combinesthe features of an ad network with that of a loyalty...
View articleKOZ.com, which creates and operatescommunity tools for affinity groups like newspapers and radio stations, onWednesday tapped CMGI's AdForce to serve ...
View articleLoyalty marketer MyPoints.com hasforged a wide-ranging multi-year deal with offline consumer marketing firmCatalina Marketing, in which the twowill co...
View articleThe online marketplace that convinced a town to name itself after thecompany, Half.com, on Wednesday kickedoff a national branding campaign, which wil...
View articleAdvertising rep firm WinstarInteractive on Monday said it had created an "Internet-Everywhere"group, which will focus on selling ad opportunities on n...
View articleHot on the heels of the debut of On2.com'smovie channel -- On2Movies.com --the company is kicking off a multi-million dollar marketing effort, set tol...
View articleRemember S&H Green Stamps, that venerable loyalty currency introduced in1896? Well, it's making a comeback, if new investors have anything to sayabout...
View articleDana got tons of email on his column about Leslie Kelly, "The Dumbest Lawsuit in Web History." Several asked how he would feel if someone stole his ar...
View articleMulti-faith spiritual site Beliefnet.com this week selectedSaatchi & Saatchi to handle advertising duties, with estimated billings of$15 million. Read...
View articleMarketing giant the Interpublic Group of Companies (IPG) on Tuesdaypartnered with ad technology firm Mediaplex, agreeing to deploy thecompany's techno...
View articleAd firm 24/7 Media Tuesday bought e-mail marketer Exactis.comin a stock swap valued at $490 million, further bulking up 24/7 for itscompetition with D...
View articleVivienne Bechtold, Proctor & Gamble director of i-Knowledge, on Mondaytakes the helm of FAST (Future ofAdvertising Stakeholders), an interactive a...
View articleE-mail marketing firm Exactis.com ishooking up with RadicalMail, sothat it can offer its clients streaming audio and video content, ande-commerce func...
View articleFusionOne, which makes technology tosynchronize data between devices, on Monday chose Black Rocket and SF Interactive to develop a $30million national...
View articleAs badly as most media miss Internet stories, Wall Street misses them worse. Let's take, for instance, that hoary term "shake-out." A shake-out is act...
View articleTupperware.com, the online arm offood storage, preparation, and serving product retailer TupperwareCorp., on Monday tapped Lot21 tobe its interactive ...
View articleWireless telecom firm Ericsson onMonday introduced targeted ad serving technology for use on mobile devices,which is slated for commercial release in ...
View articlePersonal finance site The Motley Fool onMonday kicked-off a high-volume seven-week campaign to boost its United Kingdom site, during which itwill spen...
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