Google's Ad Column Moves West From Siberia
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Google's Ad Column Moves West From Siberia

17y Zachary Rodgers

Google's Ad Column Moves West From Siberia

As noted by TechCrunch , Google has shifted the ad column on all search results pages to the left Read More...

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Sherwin-Williams iPhone App Soars After Mobile Ad Push
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Sherwin-Williams iPhone App Soars After Mobile Ad Push

17y Lisa Lacy

Sherwin-Williams iPhone App Soars After Mobile Ad ...

Media buy propels paint matching app from a 70th to an 18th position ranking among iPhone utility apps. Read More...

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HSBC, NYMag.com Invite Commenters Into Display Ads
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HSBC, NYMag.com Invite Commenters Into Display Ads

17y Douglas Quenqua

HSBC, NYMag.com Invite Commenters Into Display Ads

Five regular commenters are recruited to start a conversation with other users inside the site's ad units. Read More...

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Salvation Army Helps Tattered Detroit Via Loyalty Site
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Salvation Army Helps Tattered Detroit Via Loyalty Site

17y Christopher Heine

Salvation Army Helps Tattered Detroit Via Loyalty ...

E-miles helped nonprofit org achieve a spike in donations and volunteer numbers for the Motor City. Read More...

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What PaperG's Flyerboard Ads Can Do for Newspapers
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What PaperG's Flyerboard Ads Can Do for Newspapers

17y Ken Liebeskind

What PaperG's Flyerboard Ads Can Do for Newspapers

Ad format has been embraced by newspapers eager to create more ad opportunities for small businesses. Read More...

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Execs & Accounts: Katz 360 Sales, Seventeen, Collective Media
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Execs & Accounts: Katz 360 Sales, Seventeen, Collective Media

17y rumo

Execs & Accounts: Katz 360 Sales, Seventeen, C...

Katz 360 Sales works with Rubicon Project on display ads; Seventeen launches iPhone app with local store inventory info. Read More...

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Zappos, Cisco to Chat Up Social Media at SES San Jose
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Zappos, Cisco to Chat Up Social Media at SES San Jose

17y Anna Maria Virzi

Zappos, Cisco to Chat Up Social Media at SES San J...

Cisco Systems sells network equipment (e.g., routers and switches) and Zappos sells shoes Read More...

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Real-Time Marketing: The Now Generation
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Real-Time Marketing: The Now Generation

17y Anna Maria Virzi

Real-Time Marketing: The Now Generation

In an era of instant communications, real-time information is capturing the attention of online marketers. So where is it headed? Speakers at Tuesday'...

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In Social Media, Motives Are Not Always the Same
Media

In Social Media, Motives Are Not Always the Same

17y Anna Maria Virzi

In Social Media, Motives Are Not Always the Same

People who write comments, share photos, upload videos, and contribute to blogs have different motives for participating online, sometimes surprising ...

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Mall Rat Marketing: JC Penney Touch Screen Experience Has Lots of Video
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Mall Rat Marketing: JC Penney Touch Screen Experience Has Lots of Video

17y Zachary Rodgers

Mall Rat Marketing: JC Penney Touch Screen Experie...

Razorfish is behind a JC Penney touch screen experience aimed at back-to-school shoppers Read More...

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Questions for Razorfish CEO Bob Lord
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Questions for Razorfish CEO Bob Lord

17y Zachary Rodgers

Questions for Razorfish CEO Bob Lord

He says Razorfish will not spend more with Microsoft after its sale to Publicis. The deal reportedly came with $2B in commitments. Read More...

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Publicis-Microsoft Agreement Could Cut Two Ways
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Publicis-Microsoft Agreement Could Cut Two Ways

17y Anna Maria Virzi

Publicis-Microsoft Agreement Could Cut Two Ways

Publicis plans to buy display and search advertising over five years from Microsoft, but hasn't disclosed the agreement's value. Read More...

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Spot Runner Chooses Yodle as Local Ad Partner
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Spot Runner Chooses Yodle as Local Ad Partner

17y Fred Aun

Spot Runner Chooses Yodle as Local Ad Partner

Spot Runner will keep national sales in-house, while Yodle pitches its TV and radio media platform to its 6,000 local advertisers. Read More...

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Execs & Accounts: Tribal Fusion, TargetSpot, LA Times
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Execs & Accounts: Tribal Fusion, TargetSpot, LA Times

17y Kate Kaye

Execs & Accounts: Tribal Fusion, TargetSpot, LA Ti...

Tribal Fusion signs digital ad vets to CPG advisory board; TargetSpot hires new CEO; LA Times shuffles ad sales team. Read More...

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Execs & Accounts UK and EU: Latitude, I-Level, MirrorFootball.co.uk
Media

Execs & Accounts UK and EU: Latitude, I-Level, MirrorFootball.co.uk

17y Jack Marshall

Execs & Accounts UK and EU: Latitude, I-Level, Mir...

Latitude wins Virgin Games and Land Rover; Faith Carthy leaves I-level group. Read More...

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Facebook to Acquire Friendfeed
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Facebook to Acquire Friendfeed

17y Zachary Rodgers

Facebook to Acquire Friendfeed

Facebook has agreed to buy online sharing service FriendFeed Read More...

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Four Out of Five Major Advertisers Are Using Facebook
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Four Out of Five Major Advertisers Are Using Facebook

17y Zachary Rodgers

Four Out of Five Major Advertisers Are Using Faceb...

A few stories ClickZ's editors are reading: Facebook Joins Forces with Advertisers 80 Perecent of top 100 advertisers are marketing through Facebook R...

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GM Experiment with eBay Has Data in the Details
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GM Experiment with eBay Has Data in the Details

17y John Gaffney

GM Experiment with eBay Has Data in the Details

Arrangement lets GM sell online without bypassing its 220 California-based dealers. Read More...

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Motorcycle Maker to Marketing Team: Don't Keep It to Yourself
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Motorcycle Maker to Marketing Team: Don't Keep It to Yourself

17y Fred Aun

Motorcycle Maker to Marketing Team: Don't Keep It ...

For one Oregon company, a tolerance for leaks yields surprising results. Read More...

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Can Ask Leverage Microsoft/Yahoo Deal to Gain Share?
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Can Ask Leverage Microsoft/Yahoo Deal to Gain Share?

17y Kate Kaye

Can Ask Leverage Microsoft/Yahoo Deal to Gain Shar...

The IAC-owned firm hopes the deal gives it leverage in its own pair-up with Google. Read More...

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Execs & Accounts: Clickable, Catalyst:SF, Infiniti
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Execs & Accounts: Clickable, Catalyst:SF, Infiniti

17y rumo

Execs & Accounts: Clickable, Catalyst:SF, Infi...

Dave Fall goes to Clickable in senior product roll; Catalst:SF hires Shannon Light from Universal McCann. Read More...

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Microsoft to Sell Razorfish to Publicis for $530M
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Microsoft to Sell Razorfish to Publicis for $530M

17y Anna Maria Virzi

Microsoft to Sell Razorfish to Publicis for $530M

The Publicis Group said today it struck a deal to acquire digital marketing agency Razorfish from Microsoft for $530 million. "When we complete this t...

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Digital Marketing Tool: Cost-Per-Acquisition Calculator
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Digital Marketing Tool: Cost-Per-Acquisition Calculator

17y Anna Maria Virzi

Digital Marketing Tool: Cost-Per-Acquisition Calcu...

Need to figure out the cost per acquisition (CPA) for an online marketing campaign? Use this new ClickZ/Dapper calculator to plug in several metrics t...

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Will FTC Base Decisions on the Dignity Factor?
Media

Will FTC Base Decisions on the Dignity Factor?

17y Kate Kaye

Will FTC Base Decisions on the Dignity Factor?

During a talk with the New York Times this week, David Vladeck, new head of the Bureau of Consumer Protection at the Federal Trade Commission, mention...

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GLAAD Calls for Interactive Ad Award Entries
Media

GLAAD Calls for Interactive Ad Award Entries

17y Kate Kaye

GLAAD Calls for Interactive Ad Award Entries

Has your organization created an online ad that exhibits fairness, accuracy, and inclusive representations of the lesbian, gay, bisexual and transgend...

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Is Twitter Testing Ads?
Media

Is Twitter Testing Ads?

17y Jack Marshall

Is Twitter Testing Ads?

UPDATED: It seems Twitter is not testing a new ad format Read More

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Razorfish Bid War Nearing End, with Publicis in the Lead
Media

Razorfish Bid War Nearing End, with Publicis in the Lead

17y Zachary Rodgers

Razorfish Bid War Nearing End, with Publicis in th...

The Wall Street Journal and Financial Times are reporting agency conglomerate Publicis is close to winning the multi-party bidding war for Razorfish R...

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