Real Media to Rep for Times of London Web Sites
Media

Real Media to Rep for Times of London Web Sites

27y Beth Cox

Real Media to Rep for Times of London Web Sites

Internet ad sales company Real Media signed a deal to become theexclusive sales representative for four Web sites owned by London's TimesNewspapers Lt...

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AdClub Network Increases Payment to 20 Cents Per Click
Media

AdClub Network Increases Payment to 20 Cents Per Click

27y Beth Cox

AdClub Network Increases Payment to 20 Cents Per C...

AdClub Network said it increased the paymentit offers to Web publishers to 20 cents per click, and said the move makes itthe highest paying cost-per-c...

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MSN LinkExchange, Excite@Home Partner for Ad Sales
Media

MSN LinkExchange, Excite@Home Partner for Ad Sales

27y Beth Cox

MSN LinkExchange, Excite@Home Partner for Ad Sales

MSN LinkExchange said that small-businesscustomers of its AdStore Web site promotion servicecan now purchase targeted banner advertising packages on t...

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eCommercial.com Signs Marketing Pact with Stan Lee Media
Media

eCommercial.com Signs Marketing Pact with Stan Lee Media

27y Beth Cox

eCommercial.com Signs Marketing Pact with Stan Lee...

eCommercial.com signed a three-yearagreement with Stan Lee Media Inc. to produce aseries of Internet direct mail campaigns aimed at promoting Stan Lee...

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Cybereps Signs House of Blues and Teen Hollywood
Media

Cybereps Signs House of Blues and Teen Hollywood

27y Beth Cox

Cybereps Signs House of Blues and Teen Hollywood

Cybereps, an advertising sales companyspecializing in the individual representation of better content sites, signedexclusive deals with House of Blues...

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ad Pepper Media, Active Advertising Partner in Italian Market
Media

ad Pepper Media, Active Advertising Partner in Italian Market

27y Beth Cox

ad Pepper Media, Active Advertising Partner in Ita...

European online ad sales operation ad pepper media international and Italianonline ad sales firm Active Advertising entered into apartnership agreemen...

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Former DDB Needham Exec Forms Own Company
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Former DDB Needham Exec Forms Own Company

27y Beth Cox

Former DDB Needham Exec Forms Own Company

Promising to "fill the service gap left by traditional and interactiveagencies" Kathy Sharpe, a former director of interactive marketing at DDBNeedham...

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AdsGallery.com, IBM Plan Rich Media Contest
Media

AdsGallery.com, IBM Plan Rich Media Contest

27y Beth Cox

AdsGallery.com, IBM Plan Rich Media Contest

Warp 10 Technologies Inc. said that its adsGallery.com site and IBM will sponsor an online creative competitionfor rich media ads. Read More...

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Yahoo! and BSkyB Strike UK Marketing Deal
Media

Yahoo! and BSkyB Strike UK Marketing Deal

27y John Lewell

Yahoo! and BSkyB Strike UK Marketing Deal

Top Web directory Yahoo! UK & Ireland hasentered a UK marketing agreement with satellite broadcasterBSkyB, extending a relationshipbetween Yahoo! and ...

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Former AdForce Execs Start New Web App Company
Media

Former AdForce Execs Start New Web App Company

27y Beth Cox

Former AdForce Execs Start New Web App Company

Three former executives of online advertising management company AdForce Inc. -- including both of itsco-founders -- launched Winfire, a new consumerW...

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Publisher Declares War on Ad Blocking Software
Media

Publisher Declares War on Ad Blocking Software

27y Beth Cox

Publisher Declares War on Ad Blocking Software

Publisher Mind's Eye Fiction launched a new system toensure that readers actually see banner ads on the Web -- and to deny readersaccess to content if...

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Bravo! Marketing Signs Three Accounts
Media

Bravo! Marketing Signs Three Accounts

27y Beth Cox

Bravo! Marketing Signs Three Accounts

Bravo! Marketing, a high-techintegrated marketing communications firm, signed three new to its publicrelations client roster: MiX media, Wireless Onli...

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BeFirst.com, VirtualVineyard.com Renew Agreement
Media

BeFirst.com, VirtualVineyard.com Renew Agreement

27y Beth Cox

BeFirst.com, VirtualVineyard.com Renew Agreement

Web promotion and search engine optimization service BeFirst.com and VirtualVineyard renewed andexpanded their working agreement. Financial arrangemen...

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General Magic Signs With LinkShare
Media

General Magic Signs With LinkShare

27y Beth Cox

General Magic Signs With LinkShare

General Magic Inc. selected New YorkCity-based LinkShare Corp. as a Web affiliate partnerto attract new subscribers for its voice-enabled services. Re...

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MySoftware Acquires MarketHome
Media

MySoftware Acquires MarketHome

27y Beth Cox

MySoftware Acquires MarketHome

Direct marketer MySoftware Co. said it will acquireMarketHome Inc., an e-mail campaignmanagement company in a $15 million all-stock transaction. Read ...

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SIMS Communications Signs with IBC for Corporate Promotion
Media

SIMS Communications Signs with IBC for Corporate Promotion

27y Beth Cox

SIMS Communications Signs with IBC for Corporate P...

SIMS Communications Inc. retained Interactive Business Channel (IBC) toassist the company in its corporate promotion to investors. Spending was notdis...

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NetCreations Launches PostMasterdirect.Com Affiliate Program
Media

NetCreations Launches PostMasterdirect.Com Affiliate Program

27y Beth Cox

NetCreations Launches PostMasterdirect.Com Affilia...

Opt-in e-mail marketing firm NetCreations Inc. launched a newaffiliate program for its PostMasterDirect.com network. Read More...

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iHarvest Launches Ad-Backed Web Effectiveness Tool
Media

iHarvest Launches Ad-Backed Web Effectiveness Tool

27y Beth Cox

iHarvest Launches Ad-Backed Web Effectiveness Tool

iHarvest Corp. launched iHarvest One, a free ad-backedbrowsing companion that helps users with the Web information managementprocess. Read More...

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NetGravity Adds Howard W. Smith to Board
Media

NetGravity Adds Howard W. Smith to Board

27y Beth Cox

NetGravity Adds Howard W. Smith to Board

NetGravity Inc. named Howard W.Smith,chief executive of Standard & Poor's Compustat, to its board of directors. Read More...

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FortuneCity.com Names Marketing and Sales Execs
Media

FortuneCity.com Names Marketing and Sales Execs

27y Beth Cox

FortuneCity.com Names Marketing and Sales Execs

FortuneCity.com, a provider ofinternational native languageonline communities, named Marty Chavkin as vice president of marketing. Hewas previously vi...

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About.com Names President of International, Advertising Sales
Media

About.com Names President of International, Advertising Sales

27y Beth Cox

About.com Names President of International, Advert...

About.com Inc. named Alan Wragg as presidentof About.com International and Jon Spaet as president of advertising sales. Read More...

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toysrus.com Picks Leo Burnett, Starcom as Agencies of Record
Media

toysrus.com Picks Leo Burnett, Starcom as Agencies of Record

27y Beth Cox

toysrus.com Picks Leo Burnett, Starcom as Agencies...

toysrus.com named Leo Burnett Co. and Starcom, theindependent media services arm of the Chicago-based advertising agency, asits agencies of record. Re...

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Leo Hindery Joins Adauction.com Board
Media

Leo Hindery Joins Adauction.com Board

27y Beth Cox

Leo Hindery Joins Adauction.com Board

Adauction.com named Leo J. HinderyJr.,president and chief executive of AT&T Broadband and Internet Services, to itsboard of directors. Read More...

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24/7 Scores 170 Clients, $13 Million Direct Marketing
Media

24/7 Scores 170 Clients, $13 Million Direct Marketing

27y Beth Cox

24/7 Scores 170 Clients, $13 Million Direct Market...

24/7 Media Inc. said that over the pasttwo months it has booked $13 million in direct marketing packages for its24/7 new Direct service, which the com...

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MicroWarehouse Ad Banner Garners Highest Click Rate
Media

MicroWarehouse Ad Banner Garners Highest Click Rate

27y Beth Cox

MicroWarehouse Ad Banner Garners Highest Click Rat...

The most clicked-on ad banner for the week ending June 27 was an ad for MicroWarehouse that had a 15.6 percentclickrate, according to Web measurement ...

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AdForce, Adsmart Sign Pact for Online Ad Delivery
Media

AdForce, Adsmart Sign Pact for Online Ad Delivery

27y Beth Cox

AdForce, Adsmart Sign Pact for Online Ad Delivery

AdForce Inc., a provider of centralized,outsourced ad management and delivery services signed an agreement that makesit the primary ad-serving company...

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U.S. Ad Spending Rising More Than Expected
Media

U.S. Ad Spending Rising More Than Expected

27y Beth Cox

U.S. Ad Spending Rising More Than Expected

U.S. advertising spending is growing faster than expected this year andshould accelerate next year as the elections, the Olympics and the millenniumbo...

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