DoubleClick Inc. in New York City launched DoubleClick Local, designed to meet the needs of regional and local advertisers who are trying to drive tra...
View articleMicrosoft , IBM and Gateway signed on as charter sponsors of CMPnet's Planet IT, a new, members-only, online community for information technology (IT)...
View articleAdauction.com , the online ad auction channel, said it launched a new auction format called CountDown that "offers media buyers greater convenience an...
View articleTHINK New Ideas said it was hired to develop and implement e-commerce and interactive solutions for Sunglass Hut International Inc . Read More...
View articleSchwartz Communications , a public relations firm that specializes in work for high-tech companies, said it won the Lycos account. Read More...
View articleWhen it comes to sponsorship, there's a saying in the world of professional auto racing: Win on Sunday, Sell on Monday. And Lycos apparently got the m...
View articleAndromedia Inc. said it posted record second quarter sales with bookings growing 130% from the previous quarter for ARIA, the company's intelligent, r...
View articleInteractive agency Quantum Leap Communications Inc. in Chicago, a subsidiary of The Leap Group Inc., said it entered into a strategic alliance with Br...
View articleOn July 27, the Silicon Alley Reporter will present a conference entitled the "Rising Tide Summit," focused on technology's impact on society's power ...
View articleNetGravity said that auction site ONSALE signed up for the management of its Internet advertising and direct marketing. Read More...
View articleAmmirati Puris Lintas (APL), an Interpublic Group company, launched APL Digital , calling it an "interactive agency with global capabilities." Read Mo...
View articleThe Advertising Council launched a newly redesigned Web site , creating a new interactive home for some of its most memorable characters, including Sm...
View articleNew York City agency Razorfish and Charles Schwab & Co. Inc.launched a redesigned Web site for the online brokerage,putting more of the information in...
View articleAnother day, another advertising pact for Audio Book Club Inc. , which signed an exclusive advertising agreement with Planet Direct ,a wholly owned su...
View articleSmartAge , a new company founded by technology entrepreneur and publisher Bill Lohse, said it is now offering a suite of services designed to help sma...
View articleAureate Media said thatit reached a milestone of 10 millionads delivered to software applications during the month of June. Read More...
View articleThunder Lizard Productions said that this year's second Web Marketing '98conference will be held Oct. 13-14 at the Marriott Crystal Gateway inWashingt...
View articleThe Web Marketing Association in Boston is requesting entries for its 1998 WebAward competition for corporate Web sites. Read More...
View articleNetscape Communications Corp. said it plans a promotion called "The Netscape Silver Screen Sweepstakes" as part of its $10 million campaign to push tr...
View articleFueled by a successful trial of ad-backed Internet phone service FreeWay,launched in Pittsburgh on April 6, BroadPoint Communications and DuquesneEnte...
View articleThe Consumer Shopping category is currently the No. 2 ad category on the Web(CDs/Books is No 1), according to NetRatings , BannerTrack syndicated adre...
View articleThe New York New Media Association will present a program entitled "Beyond the Buzzwords: Real Talk about the State of Agencies, Advertising and the W...
View articleAudio Book Club Inc. signed an advertising agreement with WhoWhere? Inc., a provider of free, ad-backed Web-based communication applications. Read Mor...
View articleAmerica Online Inc. named Paul Corvino as vice president and general manager, interactive sales, reporting to Myer Berlow, senior vice president, inte...
View articleWeb research firm Millward Brown invited leading Web publishers, advertisers, and agencies to participate in the Online Media Planning Research it has...
View articleThe number of active Internet users in the United States stands at only 37 million, well-below the figures widely claimed in most published reports, a...
View articleSeattle-based FreeShop International Inc., a resource for free and trial offers, signed a marketing deal with CNET, and its Snap! Online service. Read...
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