Some PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise re...
View articleGoogle created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all...
View articleThis columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can g...
View articleWhile a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget. R...
View articleGoogle AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to t...
View articleAugmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost...
View articleA Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, wh...
View articleBrands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and s...
View articleToday's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust. Read More...
View articleThough some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for y...
View articleGoogle is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon? Read More...
View articleThese five Web analytics insights can help you boost your pay-per-click marketing efforts. Read More...
View articleAs we approach Mother's Day, here are some tips for search marketers to make the most of the large shopping holiday. Read More...
View articleThese resources, broken down by the marketing skill level they target, can help you master the world of paid Facebook ads. Read More...
View articleThe introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prep...
View articleBreaking down search trends by demographics can help marketers better understand how consumers are utilizing their many devices to search and purchase...
View articleGoogle has removed one of its original audience targeting methods on the Google Display Network in favor of more sophisticated options. Read More...
View articleHere are some tips for how to successfully use labels and automated rules in Google AdWords to run promotions. Read More...
View articleIn this industry it's important to keep up to date in all areas, not just your own niche. Here are some great sites to help PPC marketers branch out o...
View articleThe next holiday is coming up fast, so what can you do to prepare your pay-per-click campaigns? Read on for some helpful tips. Read More...
View articleCombining different ad extensions in your campaigns could make the difference between a so-so campaign and a high-performing one. Read More...
View articleThese tips can help you review and ready your paid media strategy for the new year. Are you prepared? Read More...
View articleThese strategies for improving your conversion rate, testing new campaign structures, and improving attribution can help you refine your overall PPC p...
View articleWhat can PPC marketers expect in the coming year? To put it bluntly, they should prepare themselves to be ready for "all of the things." Read More...
View articleIt's the age-old question for those in the search marketing industry: Should you spend the money to bid on your own brand terms? Read More...
View articleMarketers should use both pay-per-click and SEO tactics in order to get the most out of their search marketing campaigns - are you using this strategy...
View articleProgrammatic techniques can help marketers find new customers that paid search tactics simply may not be able to reach, so the combination of paid sea...
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