Google made major news last week when it confirmed that it was eliminating right rail (sidebar) ad slots for queries with a high degree of commercial ...
View articleGoogle is to shut down Google Compare, its financial comparison service, from March 23. The service will be closed in both the UK and US. On the face...
View articleAs reported by Search Engine Watch yesterday, Google will no longer be showing ads on the right hand side of its search results pages. This change beg...
View articleHow do Facebook’s ads drive search traffic? Read More...
View articleIs the solicitation of SMBs by automated robocallers a threat to Google's advertising revenue? How can the search giant protect itself? Read More...
View articleReal-time mobile micro-moment search has changed how consumers shop retail both online and in-store. Here's how marketers can cater to this behavioral...
View articleRemarketing provides marketers with another opportunity to target and convert potential customers. Here's how you can effectively execute this and ult...
View articleNow that Amazon Text Ads are obsolete and the holiday shopping season is just weeks away, PPC marketers need to regroup and consider alternative platf...
View articleYahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid ...
View articleSome PPC agencies will promise the world or be very secretive about their strategies - these things may not be deal-breakers, but they should raise re...
View articleGoogle created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all...
View articleThis columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can g...
View articleWhile a targeted PPC campaign can certainly help boost your traffic, it's not immune to click fraud, which can waste up to one-fifth of your budget. R...
View articleGoogle AdWords and Bing Ads tools like Auction Insights, Ad Preview Tool and Keyword Planner keep search marketers ahead of the curve with regard to t...
View articleAugmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost...
View articleA Bing product called Broad Match, a method of query-keyword matching, promises to get marketers more conversions and ensure they lose less clicks, wh...
View articleBrands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and s...
View articleToday's consumers are savvy online shoppers and won't bother with websites they don't find user-friendly or don't trust. Read More...
View articleThough some search marketers think bidding on branded keywords hurts your traffic, doing so ultimately results in more clicks for you - and less for y...
View articleGoogle is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon? Read More...
View articleThese five Web analytics insights can help you boost your pay-per-click marketing efforts. Read More...
View articleAs we approach Mother's Day, here are some tips for search marketers to make the most of the large shopping holiday. Read More...
View articleThese resources, broken down by the marketing skill level they target, can help you master the world of paid Facebook ads. Read More...
View articleThe introduction of "Unified Device Targeting" means that campaigns will soon target desktops, tablets, and mobile devices automatically. Are you prep...
View articleBreaking down search trends by demographics can help marketers better understand how consumers are utilizing their many devices to search and purchase...
View articleGoogle has removed one of its original audience targeting methods on the Google Display Network in favor of more sophisticated options. Read More...
View articleHere are some tips for how to successfully use labels and automated rules in Google AdWords to run promotions. Read More...
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