Although there are endless touted benefits to ad extensions, here is a look why they may not be all they're cracked up to be, with 11 detailed reasons...
View articleAs Yahoo prepares to launch its Gemini platform, marketers must take the time to revisit their mobile advertising and marketing strategy. Here are six...
View articleWhile I would generally not advocate creating a pay-per-click (PPC) campaign without strategy, research, and planning, sometimes a quick solution is i...
View articleWhat happens when you lift your head from the deep detail dive to find answers in the real world? New tools and creative uses of data help us to model...
View articleAlthough many think that paid and organic search clicks have been overvalued, the truth is that much of the value of search marketing - and search cli...
View articleIf you've ever tried regular ads on LinkedIn, even with detailed audience targeting, then you've felt that black hole feeling of advertising on Linked...
View articleIt's important to adopt the proper balance between an expansionary approach and a stance of vigilance. In the right proportion, the "suspicious mind" ...
View articleMany in the marketing ecosystem have pondered the value and inevitability of the unified marketing dashboard, but here are five obstacles that could b...
View articleHere are five tips for organizing and planning your next mobile PPC strategy, including assessing the opportunity and intent, creating a friendly land...
View articleA detailed analysis of how word choice in education pay-per-click ads can impact campaign success, with a look at performance across PCs, mobile, and ...
View articlePut in place a process to understand how hard each form of marketing is working for you, how much it costs to ramp up that form of marketing, and how ...
View articleGlobal advertisers are increasing search spend in China, but so are Chinese gaming companies tapping Kenshoo's search and social to reach audiences ov...
View articleTraditionally minded Scion car dealers in the San Francisco Bay Area found upticks in leads thanks to new targeted digital campaigns. Read More...
View articleA breakdown of three different ways start-ups often use PPC to acquire new customers and a look at which ones have proven to be the most successful. R...
View articlePaid search advertising significantly increased in the fourth quarter of 2013, driven by the use of Product Listing Ads and mobile devices during the ...
View articleThere are White Hat and Black Hat ways of getting reviews and of skewing these reviews in your favor; decide which kind of method you'll use. Read Mor...
View articleWhen starting a new campaign, as an advertiser, you can choose to create an ad or sponsor an update. Let's look at the formats and what makes them dif...
View articleIn the nick of time, Bing Ads has put together research on the most popular diet and exercise search terms and keyword combinations of 2013 and new di...
View articleAs we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone...
View articleThe tips and tricks you need to know in order to get the best results on LinkedIn. Read More...
View articleAs the volume of data grows by the hour, take comfort in knowing "big data" can be sifted through an interface that you're already familiar with - Exc...
View articlePPC is still the hardest working channel in advertising. Clients get value they can touch, feel, and take to the bank. PPC gets on the plane. It goes ...
View articleKeep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014! Read More...
View articleTake a look at five areas you may not be thinking of when it comes to using geo-targeting and geographic variables within your paid search campaigns....
View articleJosh Bledsoe shares search marketing trends to watch out for in 2014 in this video. Read More...
View articleTake a second look for optimizations and opportunities that can raise your Google AdWords and Bing Ads campaigns to new heights in the New Year. Read ...
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