If you're not factoring in SEM's ability to generate awareness and influence eventual purchase behavior, your chances of gaining access to branding bu...
View articleMobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile bec...
View articleWe can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on...
View articleWhat makes an ad engaging or compelling? What combinations of messages drive the best performance and quality? Read More...
View articleTry one or some of these combinations in Google AdWords to find the optimal formula for small business. Read More...
View articleConvergence, mobile search, big data, and attribution were some of the hottest topics at SES New York. Read More...
View articleYes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I'm finding more wins than losses. Read More...
View articleCut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in ...
View articleThink about your business and customers, ask how they're impacted by tax refunds, and then determine where tax season fits into promotional calendars....
View articleGet ready to start on fresh campaigns in AdWords with these eight new goals. Read More...
View articleA look at Google Enhanced Campaigns' influence on CPC inflation and other factors causing click prices to rise. Read More...
View articleAs Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise. Read More...
View articleWhy you should set up a new campaign to start learning and experimenting with the new Enhanced Campaigns system. Read More...
View articleGoogle reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume fo...
View articleThe share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile...
View articlePPC won't make you taller and five other myths about PPC advertising. Read More...
View articleThe results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics. Read More...
View articleOnline search giant Google exceeded forecasters' expectations with reported revenues of $14.42 billion for the last quarter of 2012. This is an increa...
View articleIf the new Facebook search functionality takes off, you may have to maintain a completely different set of keywords and strategies for Bing because of...
View articleThe report finds global paid search spend was up 18 percent in 2012. Read More...
View articleLearning better decision-making by understanding basic statistics. Part one in a two-part series. Read More...
View articleStart with an organizational top-down approach to determine how goals at each level can be accomplished through PPC this year. Read More...
View articleAs CPCs rise, as the traffic mix becomes more "mobile," and as new Ad Extensions are rolled out across Bing and Google AdWords, you may find it helpfu...
View articleQuality Scores on tough keywords are not a judgment that you've failed, they're simply benchmarks of intent matching. Part two in a two-part series. R...
View articleThe evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relev...
View articleEvaluating the impact that changes in image or product price might have on the success of the ad. Read More...
View articleThere might be pressure on you to hop into your PPC accounts and "drive them hard" at this time of year, but if you're ready for the season, there sho...
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