Head of marketing from India's most popular online travel site shares how the company develops a localized social marketing strategy for a global and ...
View articleOnline marketers emphasize content in the marketing mix now more than ever, but they don't always get it right. Read More...
View articleBrand incorporates social ads into traditional marketing mix model for campaign in Germany. Read More...
View articleLarge retailers need to call their Facebook reps. Read More...
View articleDeveloping strong community relations is a lot like training for a marathon. Both require consistent workouts over time. Read More...
View articleBehind the hash-tags, a Q&A with McDonald's social media director Rick Wion. Read More...
View articleKeep an eye out for consumers' top concerns that can force them off your list. Read More...
View articleThis solid, measurable plan (along with a commitment to developing consistent and valuable content) will help you drive online brand awareness, custom...
View articleNew York ad agency Gyro looks to music industry for Instagram inspiration. Read More...
View articleAdobe optimization survey, ClickZ experts identify approaches to improve conversions and returns on marketing investments. Read More...
View articleRucker used Eventful's Demand It platform to determine where to donate holiday toys. Read More...
View articleThe environmental organization hopes its Santa Relocation Project will spur conversations about global warming. Read More...
View articleIn Asia, marketers were keen to know more about marketing on China's popular social platform, Weibo. Read More...
View articleA new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social m...
View articleWith increased competition in the microbrew industry, Sierra Nevada has relaunched its website to better tell its brand story. Read More...
View articleThe city is offering free trips to active social media users in exchange for content. Read More...
View articleSocial media has flipped the entire landscape of brand communications and engagement with users on its head. The medium presents brands with an entire...
View articleThe live stream, which featured Gail Simmons and Ed Levine, aired on the Pepperidge Farm Puff Pastry Facebook page. Read More...
View articleIf you're reading this before December 21, are you dreading the destruction of the world as foretold by the ancient Mayan calendar? Probably not. Read...
View articleSteps for drawing a circle of value linking back to the most crucial business metric: the bottom line. Read More...
View articleIn its Turning the Town Truvia campaign, the sugar alternative is asking fans where they'd like to see the product. Read More...
View articleBMW of North America was looking for quick hits in social media. Its agency, Kirshenbaum Bond Senecal + Partners (KBS+), delivered a masterpiece. Read...
View articleFacebook hopes to make some pin money with its expanding Gifts offering, while Pinterest launched business accounts. To participate in Facebook Gifts,...
View articleThe new social metrics include social connections like Facebook likes, Facebook engagement rates, social chatter, and Twitter retweet rates. Read More...
View articlePuzzleSocial, a one-year-old social gaming company that offers its application through Facebook, has launched a new element to its crossword puzzle ga...
View articleUnmetric has unveiled its new Agency Platform, a way to let agencies see how brands stack up against the competition on social media. Unmetric, which ...
View articleThe digital content company is asking Twitter users to compose a holiday audiobook with the hashtag #Jinglebook. Read More...
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