QR codes might seem old school in the fast-paced world of digital marketing, but in China, they have transformed communications app WeChat into a worl...
View articleMarketers can use social media to engage users and connect with consumers during brief, yet influential micro moments. Read More...
View articleIn anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingda...
View articleMost marketers know that images are key to social engagement, but adding shoppable elements to images is the best way to see ROI on visual investments...
View articleVon Content is all about brands sharing their content with the people who really want it, which makes marketing customizable. Founder Dustin Blank see...
View articleNow that Facebook Lead Ads are available to all advertisers, B2B and B2C marketers can utilize the social platform as a tool to help cultivate relatio...
View articleFacebook, Twitter, Pinterest and Instagram may not be able to compete with Amazon for e-commerce, but the platforms' recent slew of offerings show the...
View articleAs e-commerce continues to grow in China, the only companies to survive will be those that are willing to adapt and let their consumers dictate the pu...
View articleWhat is social proof and how can e-tailers use it to increase sales? Here are nine examples of social proof in action. Read More...
View articleHow will Twitter's change to its DM character limit policy impact communication between brands and consumers, and alter the standards for customer eng...
View articleMarketers preparing for the upcoming holiday shopping season can use these strategies for social media to effectively increase sales, drive traffic, a...
View articleUsing organic posts to get people to click, explore and then buy is difficult to optimize and scale. The Holy Grail is to build full buying experience...
View articleFacebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online m...
View articlePinterest has partnered with thousands of brands including Macy’s, Neiman Marcus and Nordstrom to offer Buyable Pins. Read More...
View articleMany campaigns focus on large spikes of awareness that fade quickly. But to consistently and efficiently drive business outcomes, brands must capture ...
View articleUK technology company Intelligent Environments launches world's first emoji-only passcode. Is this a trend of things to come? Read More...
View articleApple Pay has the support and backing of many popular stores in the U.K. as well as eight banks. Read More...
View articleThere are mutual benefits for both Unicef Hong Kong and WeChat after a micro-financing platform was launched on the Chinese social messaging app. Read...
View articlePinterest has unveiled transactional pins. Will its “Buy Button" work better than Twitter’s and Facebook’s version? Read More...
View articleBayern Munich's decision to launch a flagship store on China's Tmall is expected to enhance engagement with its Chinese fans. Read More...
View articleIndonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digi...
View articleAmazon's Dash Button is set to take the future of e-commerce by storm. What can we expect from the new technology? Read More...
View articleSpeaking at ClickZ Live Jakarta, Sri Safitri, chief marketing officer for Telkom Telstra, discussed how small to medium-sized businesses (SMBs) and br...
View articleIn this video, Razi Thalib, co-founder and chief executive (CEO) of Setipe.com, outlines tips for developing content for a targeted audience and measu...
View articleThe largest e-commerce company in China plans to invest $200 million in Snapchat. How will the Alibaba-Snapchat relationship evolve in the future? Rea...
View articleContextual commerce combines the power of data from devices like wearables and smartphones with the ease of interaction in physical spaces. But does i...
View articleAmazon has opened an e-commerce store on Alibaba's Tmall retail platform to reach more Chinese shoppers online. Read More...
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