A new report from Sprinklr finds that simply developing social media platforms isn't enough for brands — conversing with customers is to the key to av...
View articleFacebook-owned Instagram seems set to release a new "one-tap photo messaging" app called Bolt, a product that sounds just like Snapchat. Read More...
View articleThe popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim ...
View articleFacebook is reportedly driving nearly a quarter of all sharing traffic to sites across the Web. With the introduction of Facebook's new "save" feature...
View articleA quick look at how to demystify the Facebook reach and ranking process, with simple tips for marketers to put into action with their content marketin...
View articleMobile ad revenue surpasses desktop in Facebook's Q2 earnings, driven by m-commerce, an industry that is expected to generate $500 billion by 2017. Re...
View articleThe new feature will not only help marketers with A/B testing, but industry participants say it also indicates a big move for native advertising. Read...
View articleA look at a selection of brands that are embracing the new capabilities of Twitter and using the platform to its full marketing potential, along with ...
View articleThe image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can markete...
View articleThe brand's new photo-sharing initiative celebrates Chicago as its ninth U.S. destination. And, after the first day, hundreds of submissions had been ...
View articleThe micro-blogging platform can now use CardSpring’s technology to track redemptions of offers delivered via Twitter Cards, as well as help businesses...
View articleThe introduction of ads into Instagram feeds in Australia may threaten the comfortable relationship many users have with the social media platform. Ho...
View articleGoogle says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do br...
View articleThe platform has released a new analytics dashboard that offers advertisers measurable insights into how their organic, aka not-paid-for, tweets are p...
View articleIn order for brands to succeed with their social marketing, they need to consider who to talk to, where to talk to them, what to say, and when to say ...
View articleVine's looping six-second videos can help marketers spread their messages across social media in innovative, powerful ways. Here are 10 reasons to use...
View articleWeChat's new ad service allows registered companies to place ads on other corporate WeChat pages. Will this solution help the messaging service evolve...
View articleIHOP says it decided to use Shazam because it wanted to engage with consumers longer than it can in a TV spot and notes the Shazam icon is more of a d...
View articleNew innovations in social and mobile are helping to change the way marketers can engage with consumers. How can we deliver a valuable, personalized ex...
View articleSocial proof can be an extremely effective way to increase conversions and build trust with consumers - but what are the best ways to establish social...
View articleIn Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pint...
View articleAn upgraded Follow button with a pop-up window makes it easier for customers to keep track of their favorite companies' Pinterest activity. Read More...
View articleWhile brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Rea...
View articleClickZ wants to bring out your inner child, by launching a Vine competition that encourages you to show off your favorite action figure. The winner wi...
View articleThis year's World Cup showed the confluence of the Internet and the real world and the impact that access and live action can have on people. Read Mor...
View articleThe social network has agreed to purchase video ad-tech start-up LiveRail, a move indicating the company is expanding its ad business outside its own ...
View articleThe social platform is creating new local ad solutions on mobile (primarily feature phones) in high-growth countries, so that marketers can tailor the...
View article