The General Motors brand and two video games marketers try out Twitter's new "Promoted Accounts" platform. Read More...
View articleMcDonald's introduces branded farm and other content with popular Zynga-owned social game. Read More...
View articleCEO Mark Zuckerberg juxtaposed the "Download Your Data" announcement by comparing it to Facebook Connect and its more controversial sibling, Instant P...
View articleWhy you should expand your view of social media to include your customers, employees, and business partners. Read More...
View articleContext, which is about timing, location, conversations, and relevance, is now king. Do marketers in Asia really understand the consequences of this s...
View articleEv Williams steps down from his role to focus on product development as the company continues to expand its ad offering. Read More...
View articleThe NBA team will give away two season tickets on the geo-social platform, while offering other lucrative prizes during a three-week campaign this mon...
View articleThe Johnson & Johnson brand increased its Facebook audience by 4X since January, says its digital director. Read More...
View articleAd unit moves to the top of the site's trending topics list. Read More...
View articleBecause social gaming is a dynamic sector, it's ideal for marketers and advertisers. Here's why. Read More...
View articleNew ad position means a new $1.6 billion revenue estimate for 2010 may be low. Read More...
View articleYahoo appears to have become the first Internet giant to run Facebook.com ads. Read More...
View articleHint: Don't focus completely on the 'media' part and don't willfully ignore the 'social' part. Read More...
View articleIt appears the company won't be flipping the ad network switch anytime soon. Read More...
View articleUnderscoring a productive one-year run in social media, the 156-year-old brand revealed at Advertising Week that its third live-video fashion show on ...
View articleWhile viral campaigns aim to quickly create buzz, social media campaigns aim to build engagement opportunities with fans. Read More...
View articleSkeptics question strength of the tea party movement, and the social media horse it rode in on. Read More...
View articleCOO Dick Costolo says marketers are lining up to spend millions on the social network. Read More...
View articleTwo local restaurant franchisees get lukewarm results while two other small businesses get sizzling response on the geo-social platform. A fifth effor...
View articleOf the major tickets sites, MovieTickets.com was the only one to tell ClickZ that running Facebook.com ads for "The Social Network" was under consider...
View articleWhile targeting local businesses, the geo-social brand has integrated into Facebook's platform in a deeper fashion than Foursquare, Gowalla, or any ot...
View articleThe social site has put the kibosh on a seven-month-old test feature that tracked clicks from Facebook.com ads to marketers' landing pages and website...
View articleLatest foray into publishing, called Currency, aims to educate young people on finances. Read More...
View articleMSNBC, AMC, Disney, and others will use GetGlue to reward users for "checking in" to their shows during premiere week. Read More...
View articleWhat Twitter's redesign means for consumers, advertisers, and Twitter. Read More...
View articleWith its new name, the company will emphasize its focus on social media. Read More...
View articleRecession-minded consumers are highly engaged by coupons and other specials. Read More...
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