Telecom Firms Are Most Responsive on Facebook
Ad Industry Metrics

Telecom Firms Are Most Responsive on Facebook

14y Kate Kaye

Telecom Firms Are Most Responsive on Facebook

Study says alcohol brands are among the least responsive to consumer wall posts on Facebook. Read More...

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Americans Spent 4.5B Minutes With Video Ads in May
Data insights

Americans Spent 4.5B Minutes With Video Ads in May

14y Daniel Mickens

Americans Spent 4.5B Minutes With Video Ads in May

Hulu topped the charts, serving 56 ads on average to video viewers in May. Read More...

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Insomniacs More Likely to Watch TV Online
Audience

Insomniacs More Likely to Watch TV Online

14y Daniel Mickens

Insomniacs More Likely to Watch TV Online

Resonate found insomniacs are 30% more likely to spend more than 40 hours a week online. Read More...

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Pinterest Audience Grows 8X in Latin America
Audience

Pinterest Audience Grows 8X in Latin America

14y Kate Kaye

Pinterest Audience Grows 8X in Latin America

ComScore Media Metrix said nearly 28% of Pinterest's regional audience is in Brazil. Read More...

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Super PACs Spent Over $8M on Digital Ads in Presidential Race
Ad Industry Metrics

Super PACs Spent Over $8M on Digital Ads in Presidential Race

14y Kate Kaye

Super PACs Spent Over $8M on Digital Ads in Presid...

Groups on the right accounted for 93 percent of the $8.3M in online ad spend so far. Read More...

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Q1 Digital Ad Revenue Highest Ever but Growth Rate Slows
Ad Industry Metrics

Q1 Digital Ad Revenue Highest Ever but Growth Rate Slows

14y Kate Kaye

Q1 Digital Ad Revenue Highest Ever but Growth Rate...

Online ad revenue hit $8.4B in the first three months of 2012. Read More...

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Study: Twitter User Insights for Marketers
Data insights

Study: Twitter User Insights for Marketers

14y Search Engine Watch

Study: Twitter User Insights for Marketers

Twitter adoption is growing steadily. Read More

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Asia-Pacific Drives Over One Third World's Mobile Ad Spend
Data insights

Asia-Pacific Drives Over One Third World's Mobile Ad Spend

14y Daniel Mickens

Asia-Pacific Drives Over One Third World's Mobile ...

Global mobile ad market was valued at over $5.3 billion for 2011. Read More...

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Study: Video Boosts Mobile Ad Engagement Rates
Data insights

Study: Video Boosts Mobile Ad Engagement Rates

14y Daniel Mickens

Study: Video Boosts Mobile Ad Engagement Rates

Medialets found mobile ad engagement rates can be improved by 35 percent with video. Read More...

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Hispanic-Heavy Swing States Drive High Mobile Ad Prices
Data insights

Hispanic-Heavy Swing States Drive High Mobile Ad Prices

14y Kate Kaye

Hispanic-Heavy Swing States Drive High Mobile Ad P...

Data from Pontiflex suggests it could cost campaigns more to target mobile ads to some swing states. Read More...

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Facebook Shows Fast Growth in Brand Value
Ad Industry Metrics

Facebook Shows Fast Growth in Brand Value

14y Anna Maria Virzi

Facebook Shows Fast Growth in Brand Value

Millward Brown's BrandZ finds other social platforms are "social climbers" too. Read More...

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Women and Swing State Visitors Big on Facebook
Audience

Women and Swing State Visitors Big on Facebook

14y Kate Kaye

Women and Swing State Visitors Big on Facebook

Hitwise said 1 in every 5 page views in the U.S. happened on Facebook. Read More...

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Infographic: 2012 Election Web Ad Spending Through March
Data insights

Infographic: 2012 Election Web Ad Spending Through March

14y Kate Kaye

Infographic: 2012 Election Web Ad Spending Through...

Infographic showing web ad spending by presidential campaigns through March 2012. Read More...

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Facebook Video Visitors Down 8%, Yahoo's Up 8%
Data insights

Facebook Video Visitors Down 8%, Yahoo's Up 8%

14y Anna Maria Virzi

Facebook Video Visitors Down 8%, Yahoo's Up 8%

ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers. Read More...

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5 European Nations Love Their Sports Sites
Audience

5 European Nations Love Their Sports Sites

14y Christopher Heine

5 European Nations Love Their Sports Sites

Turkish and Irish consumers lead the pack, comScore says, reading about sports online almost as much Americans. Read More...

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Facebook's Q1 Ad Sales Climb to $872 Million
Data insights

Facebook's Q1 Ad Sales Climb to $872 Million

14y Christopher Heine

Facebook's Q1 Ad Sales Climb to $872 Million

Digital giant shows a 37 percent year-over-year increase in ad revenue. Read More...

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Internet Ad Revenue Totals $31B in 2011, Up 22%
Ad Industry Metrics

Internet Ad Revenue Totals $31B in 2011, Up 22%

14y Anna Maria Virzi

Internet Ad Revenue Totals $31B in 2011, Up 22%

IAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011. Read More...

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Nielsen: Most Black Americans 'OK' With Mobile Ads
Data insights

Nielsen: Most Black Americans 'OK' With Mobile Ads

14y Christopher Heine

Nielsen: Most Black Americans 'OK' With Mobile Ads

Survey also shows preferences for multimedia ads. Read More...

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Mobile Hispanics Shop Socially
Data insights

Mobile Hispanics Shop Socially

14y Susan Kuchinskas

Mobile Hispanics Shop Socially

Nearly 70 percent of Hispanic smartphone users shop with companions. Read More...

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Digital to Hit Nearly 20% of Global Ad Spend in 2012
Ad Industry Metrics

Digital to Hit Nearly 20% of Global Ad Spend in 2012

14y Kate Kaye

Digital to Hit Nearly 20% of Global Ad Spend in 20...

GroupM predicts global web ad spend will hit around $98 billion in 2012. Read More...

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IE Regrows Share at Firefox and Chrome's Expense
Data insights

IE Regrows Share at Firefox and Chrome's Expense

14y Rosalie Marshall

IE Regrows Share at Firefox and Chrome's Expense

IE makes a comeback as rivals falter. Read More...

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Timeline Ups Engagement for All But Largest Sites
Data insights

Timeline Ups Engagement for All But Largest Sites

14y Susan Kuchinskas

Timeline Ups Engagement for All But Largest Sites

Wildfire studied 43 brands over 42 days, before and after Timeline launched. Read More...

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One in Two U.S. Households Own an Apple Product
Audience

One in Two U.S. Households Own an Apple Product

14y Alastair Stevenson

One in Two U.S. Households Own an Apple Product

More than 55 million homes have a Mac, iPhone, iPad, or iPod. Read More...

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Women Buy Into Sports Via Social
Audience

Women Buy Into Sports Via Social

14y Christopher Heine

Women Buy Into Sports Via Social

Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events. Read More...

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Agency Survey: Early 2012 Social Dollars Boom
Ad Industry Metrics

Agency Survey: Early 2012 Social Dollars Boom

14y Christopher Heine

Agency Survey: Early 2012 Social Dollars Boom

CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends. Read More...

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Smartphones and Tablets Changing Paid Search
Data insights

Smartphones and Tablets Changing Paid Search

14y Susan Kuchinskas

Smartphones and Tablets Changing Paid Search

Marin Software expects that by December 2012, mobile devices will generate a quarter of all paid-search clicks. Read More...

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ComScore: In-View Ads Vary Sharply by Site and Ad Type
Ad Industry Metrics

ComScore: In-View Ads Vary Sharply by Site and Ad Type

14y Zachary Rodgers

ComScore: In-View Ads Vary Sharply by Site and Ad ...

Examines ad viewability rates from 12 major brands, across nearly 2 billion impressions. Read More...

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