Google+ to Brands: Not So Fast
Data insights

Google+ to Brands: Not So Fast

15y Zachary Rodgers

Google+ to Brands: Not So Fast

Asks for patience as it readies business profiles. Ford will delete profiles. Read More...

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Top U.S. Online Ad Providers, May 2011
Ad Industry Metrics

Top U.S. Online Ad Providers, May 2011

15y Jack Marshall

Top U.S. Online Ad Providers, May 2011

Google's network tops this list of the largest online ad sellers, ranked by reach. Read More...

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Germany Leads European Online Video Viewing
Data insights

Germany Leads European Online Video Viewing

15y Jack Marshall

Germany Leads European Online Video Viewing

Beats other major EU markets in terms of audience scale and volume of content consumed. Read More...

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Tech and Entertainment Brands Embrace Twitter Promoted Trends
Data insights

Tech and Entertainment Brands Embrace Twitter Promoted Trends

15y Kate Kaye

Tech and Entertainment Brands Embrace Twitter Prom...

The likes of HBO, RockstarGames, Dell, and Siemens have purchased the ads. Read More...

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Google Rolls out +1 Buttons in Ads
Data insights

Google Rolls out +1 Buttons in Ads

15y Jack Marshall

Google Rolls out +1 Buttons in Ads

Hopes tool will boost quality of AdWords traffic. Read More...

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8% of U.S. Adults Own Tablet Devices
Audience

8% of U.S. Adults Own Tablet Devices

15y Jack Marshall

8% of U.S. Adults Own Tablet Devices

Uptake slows compared with e-readers Read More

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Foursquare Broadens Partnership With American Express
Data insights

Foursquare Broadens Partnership With American Express

15y Anna Maria Virzi

Foursquare Broadens Partnership With American Expr...

Amex cardholders using Foursquare will get discounts from merchants. Read More...

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Video Creator Network Expands to Brazil
Data insights

Video Creator Network Expands to Brazil

15y Lisa Lacy

Video Creator Network Expands to Brazil

Poptent connects videographers with advertisers like Coca-Cola and Yamaha WaterCraft Read More...

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Ad Measurement Coalition Aims to End GRP Arguments
Ad Industry Metrics

Ad Measurement Coalition Aims to End GRP Arguments

15y Kate Kaye

Ad Measurement Coalition Aims to End GRP Arguments

Ad measurement standards principles look ahead to cross-platform and back to GRPs. Read More...

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Search Market Share Unchanged in May
Data insights

Search Market Share Unchanged in May

15y Jack Marshall

Search Market Share Unchanged in May

Share of searches among top U.S. providers remains constant. Read More...

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Intel Escapes to YouTube
Asia

Intel Escapes to YouTube

15y Adaline Lau

Intel Escapes to YouTube

Global chip maker Intel launched two digital campaigns aimed at Asian markets. Read More...

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Inside Garnier's Green Campaign on YouTube
Data insights

Inside Garnier's Green Campaign on YouTube

15y Kate Kaye

Inside Garnier's Green Campaign on YouTube

YouTube stars come out for Garnier and others in branded video channels. Read More...

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Facebook Faces: Meet Sarah Personette
Data insights

Facebook Faces: Meet Sarah Personette

15y Christopher Heine

Facebook Faces: Meet Sarah Personette

Exclusive Q&A with the head of the social giant's new global agency relations team. Read More...

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Why Buffalo Wild Wings Takes Geo-Social Seriously
Data insights

Why Buffalo Wild Wings Takes Geo-Social Seriously

15y Christopher Heine

Why Buffalo Wild Wings Takes Geo-Social Seriously

Restaurant chain scores 200,000 Scvngr participants as second campaign begins. Read More...

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Search is Dead! Long Live Search!
Analytics

Search is Dead! Long Live Search!

15y Joe Nguyen

Search is Dead! Long Live Search!

Facebook's audience number continues to overshadow Google but statistics show search trends between the two tell a different story. Read More...

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Two-Thirds of Smartphone and Tablet Owners Use Them While Watching TV
Data insights

Two-Thirds of Smartphone and Tablet Owners Use Them While Watching TV

15y Jack Marshall

Two-Thirds of Smartphone and Tablet Owners Use The...

Tablets are used mainly in the home, smartphones across a range of situations. Read More...

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Android U.S. Smartphone Growth Continues
Data insights

Android U.S. Smartphone Growth Continues

15y Jack Marshall

Android U.S. Smartphone Growth Continues

RIM's share of subscribers continues to plummet. Read More...

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Blacks and Hispanics More Likely to Use Twitter Than Whites
Data insights

Blacks and Hispanics More Likely to Use Twitter Than Whites

15y Jack Marshall

Blacks and Hispanics More Likely to Use Twitter Th...

Thirteen percent of online adults in the U.S. now use Twitter, says Pew. Read More...

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Facebook Exec: Local Input Key to Ads for Global Brands
Data insights

Facebook Exec: Local Input Key to Ads for Global Brands

15y Christopher Heine

Facebook Exec: Local Input Key to Ads for Global B...

Carolyn Everson talks Facebook marketing. Read More...

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Traffic to Top U.S. Sites Dipped in April
Audience

Traffic to Top U.S. Sites Dipped in April

15y Jack Marshall

Traffic to Top U.S. Sites Dipped in April

Nine of the 10 most popular U.S. web properties saw fewer users in April. Read More...

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Finance CPC Costs Continued to Rise in April
Data insights

Finance CPC Costs Continued to Rise in April

15y Jack Marshall

Finance CPC Costs Continued to Rise in April

Increased investment from advertisers in the vertical pushed click prices up. Read More...

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YouTube Hires New VP for Video Ad Push
Data insights

YouTube Hires New VP for Video Ad Push

15y Jack Marshall

YouTube Hires New VP for Video Ad Push

Former P&G digital marketing director will drive expanded video ad efforts. Read More...

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Weight Watchers Taps McCann NY for Social Marketing
Data insights

Weight Watchers Taps McCann NY for Social Marketing

15y Zachary Rodgers

Weight Watchers Taps McCann NY for Social Marketin...

Decision marks the first time the social brand appoints a social agency of record. Read More...

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Cool For Cats: Friskies Crafts Feline-Friendly Tablet Games
Data insights

Cool For Cats: Friskies Crafts Feline-Friendly Tablet Games

15y Jack Marshall

Cool For Cats: Friskies Crafts Feline-Friendly Tab...

Purina taps HTML5 technology for new tablet-based experience. Read More...

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80 Percent of U.S. Users Viewed Online Video in April
Data insights

80 Percent of U.S. Users Viewed Online Video in April

15y Jack Marshall

80 Percent of U.S. Users Viewed Online Video in Ap...

Video ads reached 42 percent of users over the course of the month. Read More...

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Facebook, Nielsen Developing New Online Consumer Panel
Data insights

Facebook, Nielsen Developing New Online Consumer Panel

15y Christopher Heine

Facebook, Nielsen Developing New Online Consumer P...

Facebook disclosed panel to agencies. Read More...

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Location-Based Marketing: The Convergence of Social and Mobile
Data insights

Location-Based Marketing: The Convergence of Social and Mobile

15y Liana Evans

Location-Based Marketing: The Convergence of Socia...

There are significant opportunities for social engagement between companies and community members, so long as you watch out for the hurdles. Read More...

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