Online hunt to find Britain's Friendliest Business has hilarious results
Acquisition

Online hunt to find Britain's Friendliest Business has hilarious results

12y Lucy Smeddle

Online hunt to find Britain's Friendliest Business...

Liberis, one of the UK's largest providers of SME funding, has launched a fun new online competition that seeks to discover Britain's Friendliest Busi...

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2 Steps to Building Trust with Your Homepage
Acquisition

2 Steps to Building Trust with Your Homepage

12y Tim Ash

2 Steps to Building Trust with Your Homepage

Very few visitors will come to your site consciously looking for indications that they can trust you, but they will be looking for reasons NOT to trus...

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Old Spice goes on a #GentleManHunt in UK with new social media campaign
Acquisition

Old Spice goes on a #GentleManHunt in UK with new social media campaign

12y Lucy Smeddle

Old Spice goes on a #GentleManHunt in UK with new ...

The much adored (and always shirtless) Isiah Mustaf, aka the Old Spice Guy, has embarked on a journey to the UK to get inside 'all the nooks and all t...

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Cutting Through the Consumer Data Clutter This Holiday Season
Acquisition

Cutting Through the Consumer Data Clutter This Holiday Season

12y Nathan Richter

Cutting Through the Consumer Data Clutter This Hol...

We've seen a very impressive start to the holiday shopping season, especially for digital, despite this shortened shopping season. That doesn't mean r...

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ASOS named number 1 retailer on Pinterest in run up to Christmas
Acquisition

ASOS named number 1 retailer on Pinterest in run up to Christmas

12y Lucy Smeddle

ASOS named number 1 retailer on Pinterest in run u...

A new report from the data experts at Searchmetrics has revealed that online fashion retailer ASOS has beaten off tough competition from rivals such a...

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Darth Vader teases Star Wars fans with Instagram selfie
Acquisition

Darth Vader teases Star Wars fans with Instagram selfie

12y Lucy Smeddle

Darth Vader teases Star Wars fans with Instagram s...

Well, at least the supervillain left his duckface at home. Despite the next Star Wars film not coming out for another two years, it looks like George ...

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Reverse Engineer Your Content in 4 Steps Based on Keyword Insights
Acquisition

Reverse Engineer Your Content in 4 Steps Based on Keyword Insights

12y Aubrey Beck

Reverse Engineer Your Content in 4 Steps Based on ...

The data coming in to your Google Analytics account provides valuable information related to how the different keywords you target are performing. Wit...

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Dominos launches #Lookdown promotion on back of BA's #Lookup campaign
Acquisition

Dominos launches #Lookdown promotion on back of BA's #Lookup campaign

12y Lucy Smeddle

Dominos launches #Lookdown promotion on back of BA...

Oh, didn't you hear? Looking up is so last week, guys. Instead, Dominos is urging customers to #Lookdown in its new promotion, which offers a tongue-i...

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Waterstones brings Harry Potter to life with new spoof O.W.L. service
Acquisition

Waterstones brings Harry Potter to life with new spoof O.W.L. service

12y Lucy Smeddle

Waterstones brings Harry Potter to life with new s...

With more than just a sarcastic nod to Amazon's announcement regarding its new Prime Air service, Waterstones has been quick to release a video about ...

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Australian beer commercial is a mouthful
Acquisition

Australian beer commercial is a mouthful

12y Lucy Smeddle

Australian beer commercial is a mouthful

Australian beer company Tooheys Extra Dry has enlisted the help of BMF Sydney and Directory Hamish Rothwell to create a certainly memorable commercial...

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Burberry to continue investing in digital capabilities
Acquisition

Burberry to continue investing in digital capabilities

12y Lucy Smeddle

Burberry to continue investing in digital capabili...

Burberry has been a trailblazer when it comes to using digital marketing in recent years. Its latest ‘Burberry Kisses’ campaign and its tweetable back...

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Breaking Through the Brain’s Barriers
Acquisition

Breaking Through the Brain’s Barriers

12y Tim Ash

Breaking Through the Brain’s Barriers

The human brain hasn't changed for more than 100,000 years, yet its exposure to information is growing at an unprecedented rate. How can marketers get...

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Miley Cyrus harnesses the power of kittens in a bid to win over the Internet
Acquisition

Miley Cyrus harnesses the power of kittens in a bid to win over the Interne...

12y Lucy Smeddle

Miley Cyrus harnesses the power of kittens in a bi...

Her personal brand maybe one created out of confused rebellion, a hell of a lot of selfies, and naked grinding on a wrecking ball, but Miley's latest ...

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Dove's 'Real Beauty Sketches' the most shared ad of 2013 - so far
Acquisition

Dove's 'Real Beauty Sketches' the most shared ad of 2013 - so far

12y Lucy Smeddle

Dove's 'Real Beauty Sketches' the most shared ad o...

The video advertising experts at Unruly have revealed the Top 20 Global Social Video Ads Chart of 2013, which ranks branded ads according to how many ...

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New Goldieblox ad urges world to stop underestimating girls
Acquisition

New Goldieblox ad urges world to stop underestimating girls

12y Lucy Smeddle

New Goldieblox ad urges world to stop underestimat...

A new campaign from Goldieblox is urging people to get over old-fashioned ideas that pink, pretty dolls and cooking sets are for girls and blue, pract...

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DMA launches research into best and worst customer acquisition practices
Acquisition

DMA launches research into best and worst customer acquisition practices

12y Lucy Smeddle

DMA launches research into best and worst customer...

The Direct Marketing Association (DMA) is to launch a three-month research project into lead generation to provide the marketing industry’s first ever...

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Asda partners with TFL for new 'click and collect' service
Acquisition

Asda partners with TFL for new 'click and collect' service

12y Lucy Smeddle

Asda partners with TFL for new 'click and collect'...

In an ingenious move by Asda, consumers who order their groceries from the online store or app before noon will be able to collect their shopping at o...

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Jaguar whets fans appetites for new F-TYPE Coupé with #FromTheShadows campaign
Acquisition

Jaguar whets fans appetites for new F-TYPE Coupé with #FromTheShadows campa...

12y Lucy Smeddle

Jaguar whets fans appetites for new F-TYPE Coupé w...

Despite worries that luxury brands wouldn't embrace social media as quickly as others, bosses behind Jaguar have proved that both style and digital ma...

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BA injects magic factor back into flying with interactive digital billboards
Acquisition

BA injects magic factor back into flying with interactive digital billboard...

12y Lucy Smeddle

BA injects magic factor back into flying with inte...

In a bid to remind people how exciting and fun flying can be, global agency Ogilvy 12th Floor has created interactive digital billboards for British A...

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New Social TARDIS campaign celebrates Doctor Who 50th anniversary
Acquisition

New Social TARDIS campaign celebrates Doctor Who 50th anniversary

12y Lucy Smeddle

New Social TARDIS campaign celebrates Doctor Who 5...

As if the mounting anticipation surrounding Doctor Who's 50th birthday needed a further injection of energy, the BBC has now unveiled a new outdoor 'S...

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John Lewis ad shoots straight to the top of the viral charts
Acquisition

John Lewis ad shoots straight to the top of the viral charts

12y Lucy Smeddle

John Lewis ad shoots straight to the top of the vi...

Though having only being in the public domain for a week, the Bear and the Hare ad from retail giant John Lewis has already been viewed almost 6.5 mil...

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Shakira flashes her pearly whites for new Crest and Oral-B 3D campaign
Acquisition

Shakira flashes her pearly whites for new Crest and Oral-B 3D campaign

12y Lucy Smeddle

Shakira flashes her pearly whites for new Crest an...

The 'Hips Don't Lie' Colombian pop-sensation starred in a new ad promoting the Procter & Gamble brand's latest 'Smile Story' campaign, which encou...

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Why You Won’t Read This Post
Acquisition

Why You Won’t Read This Post

12y Tim Ash

Why You Won’t Read This Post

If you have a website you want people to actually read, how do you optimize your text so visitors are less likely to pass over it? It turns out some v...

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New 'Shooting Star' Christmas campaign to be launched by Coca-Cola
Acquisition

New 'Shooting Star' Christmas campaign to be launched by Coca-Cola

12y Lucy Smeddle

New 'Shooting Star' Christmas campaign to be launc...

Trucks just ain't good enough anymore it seems, as reports circulate that the number one brand on Facebook is set to launch a new ad that promotes goo...

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Christmas made official with online debut of new John Lewis ad
Acquisition

Christmas made official with online debut of new John Lewis ad

12y Lucy Smeddle

Christmas made official with online debut of new J...

Coca-Cola's Christmas advert? Pfft, vans are so 2005, guys. The hotly anticipated John Lewis Christmas adverts of recent years seem to drum up the mos...

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Burberry to share content on social media every day in December as part of new campaign
Acquisition

Burberry to share content on social media every day in December as part of ...

12y Lucy Smeddle

Burberry to share content on social media every da...

Burberry’s new Christmas campaign, entitled ‘Burberry with Love’, will utilise social media sites Twitter and Instagram, as well as Chinese sites Sina...

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Choose Your Own Adventure: Map Buyer Personas in a Content Marketing Program
Acquisition

Choose Your Own Adventure: Map Buyer Personas in a Content Marketing Progra...

12y Aubrey Beck

Choose Your Own Adventure: Map Buyer Personas in a...

If you choose to map out the unique funnel stages for each persona manually, the process is very similar to storyboarding. Read More...

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