Car manufacturer Mercedes-Benz has decided to get help from a couple of very unlikely friends for its most recent Intelligent Drive campaign, which pr...
View articleThe advert comes with a 'WARNING: Keep advertising out of the reach of children' label attached. Check it out here. Read More...
View articleLow-cost airline Ryanair has finally jumped on the digital bandwagon to reveal a new website and digital marketing strategy, which sees the company ma...
View articleCelebrity Intelligence, a new website aimed at marketers looking to give their brand a celebrity edge, has been launched by Centaur Media this week. R...
View articleIn a bid to offer viewers a more unique and personal YouTube experience, Virgin Mobile USA has introduced advanced face and motion detectors technolog...
View articleFive do's and don'ts that could revive your conversion rate. Read More...
View articleHaving already racked up over 4 million YouTube views within just a few days, Chipotle's new online ad, part of a wider promotion surrounding its late...
View articleNivea has launched a social media campaign just in time for London Fashion Week for its new limited edition range of Nivea Soft moisturiser pots, desi...
View articleIn a bid to connect the often separate worlds of TV and online advertising, an innovative ad created by Coca-Cola and aired in Romania used software t...
View articleMany marketers are missing out on the possibility of greatly increasing their site's conversion rate through A/B testing the landing pages on their si...
View articleA newly re-branded TSB, once Lloyds TSB and Cheltenham & Gloucester (C&G), is to launch this week, with a campaign made up of print, outdoor a...
View articleThink you once had a nerve-racking interview? Check out LG Electronics' latest advertising campaign, which sees job applicants to their Chile office e...
View articleFrom Q's inventions in James Bond films to the futuristic gadgets imagined in Star Trek, most of us still find the idea of an intelligent digital watc...
View articleThe search engine giant's decision to name its latest dessert-themed Android OS after a Nestle product was met with confusion by many tech commentator...
View articleOne for the ladies as well as the guys, the final episode of Heineken's new online Dropped campaign sees two men handcuffed together on a deserted bea...
View articleAs part of a wider £12m marketing push to spread the word of food brand Knorr in the UK, its owner Unilever is creating an online portal to recruit fe...
View articleThe Advertising Standards Authority has banned an ad on the social media site that compared Pot Noodle's Piri Piri flavour pot to photo of a model in ...
View articleFive tactics to focus on now that will help turn holiday browsers into buyers. Read More...
View articleNike's new online ad for its 'Possibilities' campaign became an overnight viral success this week, amounting over 1.3 million YouTube hits in 24 hours...
View articleCar giant MINI is to harness digital technology with the launch of an inventive new outdoor billboard campaign that aims to “recognise” other MINI dri...
View articleIn a bid to drive more traffic to its revamped website and enhance its 'fun' brand, popular food chain Pizza Hut is to make more use of digital techno...
View articleA look at the five basic steps to conversion rate optimization and a lesson on the new Google Analytics Content Experiments API. Read More...
View articleTaiwanese smartphone and tablet creator HTC has employed Hollywood's highest-paid actor, Robert Downey Jnr, to head its new campaign that aims to emph...
View articleA new campaign launched by Unilever brand Marmite which includes a 90 second TV advert has caused controversy among many who have taken offence to its...
View articleDon't worry - there is a cure. And once cured, you can engage in more strategic CRO activities in a much healthier manner, and know when enough is eno...
View articleIn a move to reach more adults and ethnic groups, The Change4Life anti-obesity marketing initiative is due to be revamped. Read More...
View articleWhat companies need is a way to create a personalized email experience as soon as the customer opens the email - not when it is sent. Read More...
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