When establishing your brand's retail presence in China, a native app can complement the overall mobile app user experience. Read More...
View articleE-commerce cross-border trade in China is booming and is only set to grow. As Chinese consumers seek out genuine, quality international products, the ...
View articleThe shopping cart, or basket, page is a gateway between (more often than not) the product page and the checkout process. In this post I’ll look ...
View articleWith Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...
View articleSocial media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shoppi...
View articleMarketing trends from 2015's holiday shopping season as displayed by Target, Walmart, and other retailers indicate a shift towards an omnichannel appr...
View articleMarketers are preparing to pull out all the stops to compete for consumers' attention during the most epic shopping weekend of the holiday season. Her...
View articleThousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand o...
View articleNew technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force wit...
View articleCart abandonment rates are on the rise, with the percentage of abandoned carts rising by almost 15% between 2010 and 2015. So why are customers abando...
View articleE-commerce retail brands can use these four strategies to decrease cart abandonment rates and optimize their marketing campaign strategies during the ...
View articleBy denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holi...
View articleTo optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhanc...
View articleIn China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's...
View articleMobile, pre-sales marketing and a live television gala event starring James Bond, were just some of the elements making this year's Alibaba Singles Da...
View articleEach year, holiday marketing seems to start earlier and earlier - but is it too early? Use this guide to determine when to start your email, social an...
View articleAlibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard. Read More...
View articleBrands can use consumer expectations to dictate campaign strategy. Here's how targeting with special promotions can help marketers gain a competitive ...
View articleThis examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, quizzes...
View articleWeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chines...
View articleCreating a sense of urgency in the customer's mind can be a great way to increase conversions. There are a number of ways to do it: a cut-off time for...
View articleBud Light is officially selling smart fridges that let you know when you're almost out of beer. Is this a fun novelty item, or does it show how CPG br...
View articleIt's no secret that Amazon is the retail sector's biggest disruptor. As to why that is, BloomReach research found top-notch personalization to be the ...
View articleInnovation in Asia has resulted in retailers creating e-commerce environments that can cater to consumers' needs, in order to yield positive and ultim...
View articleLess than a quarter of India's population has access to the Internet today, but the country's future in e-commerce appears promising. Read More...
View articleIn China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players. Read...
View articleIt’s essential that customers feel secure when they enter their card details on your site. Here are ten ways to build trust with your customers. Read ...
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