By forgetting the "line" between online and offline (O2O) channels, retailers can grow conversions, build loyalty, and step into an omnichannel world....
View articleAs part of its new fitness-focused social media marketing, Kohl's is giving gift cards to bloggers who will write about their products. But is there a...
View articleGM and OnStar have partnered with mobile coupon service RetailMeNot to provide drivers with turn-by-turn directions and coupons for thousands of major...
View articleThe Zoomingdales campaign, named for the act of zooming in, features large Instagram photo mosaics made up of smaller photos, which link back to the B...
View articleIn addition to a new set of Vine videos, the home improvement chain is using Instagram videos as trailers for its DIY projects that are popular posts ...
View articleAs the social commerce sector continues to grow, make sure you're working these tips into your online retail strategy to stay competitive. Read More...
View articleBrands in Indonesia are beginning to use offline to online (O2O) for encouraging sales both online and offline. Read More...
View articleOne of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this? Read More...
View articleFor its new holiday campaign, the British fashion label invites consumers to follow a series of clues to find hidden elves in a "choose your own adven...
View articleFor the first time in the organization's 100-year history, the Girl Scouts of the U.S.A. will make its cookies available online through individualized...
View articleLooking at online shopping trends from Thanksgiving, Black Friday, and Cyber Monday, Adobe and IBM found a significant jump from last year, particular...
View articleThis weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and ...
View articleTo get a running start on dominating holiday shopping dollars, Amazon will be counting down to Thanksgiving and Black Friday next week with steep dis...
View articleWithout the advantages of a physical store, e-commerce vendors need to find ways to enrich the online shopping experience for their consumers. Read Mo...
View articleTo allow consumers to give as well as get, Target and TOMS will donate food and clothing to those in need with every purchase from their collaborative...
View articleBurberry is going digital this holiday season with an interactive window display at the iconic Paris department store. Read More...
View articleFashion designer Rebecca Minkoff's new flagship shore is equipped with touchscreens that allow customers to find merchandise, request additional sizes...
View articleUsing beacon technology could help marketers create personalized, in-store experiences for consumers this holiday season. Read More...
View articleAudio electronics brand JBL is promoting its wireless headphones by having consumers share their corded headphones mishaps, also known as #CordFail, o...
View articleThe traditionally offline brand turned to digital display advertising in an effort to boost in-store visits. Read More...
View articleAccording to Adobe's annual holiday shopping predictions, Thanksgiving will have lowest prices and most mobile commerce, while Cyber Monday will still...
View articleThere are many payment technologies and functionalities that exist to make consumers' lives easy and encourage them to trust your brand. Make sure you...
View articleApple's Handoff feature is surely just the beginning of a trend that will see the seamless blending of mobile, desktop, and offline shopping experienc...
View articleThe beauty brand’s new e-commerce site seeks to improve both the representative and consumer experience. Read More...
View articleeBay has launched a multiscreen holiday campaign to highlight its diverse relationships with global sellers by connecting inspirational moments with i...
View articleThe holiday shopping season has already begun. Who needs an in-store sales assistant when you can have your mobile?! Read More...
View articleAmazon is reportedly expanding from online to offline with a 34th Street location in Manhattan, right in time for the holidays. It's still being very ...
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